DISPLAY

    • Google introduces fully automated ‘Smart’ display campaigns

      Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads.

      Ginny Marvin/ Marketing Land- 26 readers -
    • Digital advertising’s perverse incentives

      In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the back-country roads of Maine en route to the capital city. After driving for what seems like an eternity on unmarked roads, he comes upon a farmer on a tractor in his field.

      Peter Minnium/ Marketing Land- 14 readers -
    • Weather Company’s data now available to any advertiser through LiveRamp

      The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform (DMP) LiveRamp, which is the first use of the Weather Company’s weather data for targeting ads outside of its website. “We’re going to become an ad product factory, distributed through LiveRamp,” VP of Global Automated Monetization Jeremy Hlavacek told me.

      Marketing Land- 14 readers -
  • IAB: Mobile is now more than half of all digital ad revenues

    Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more than half (51 percent) of all digital ad revenues for the first time, according to the IAB Internet Advertising Revenue Report for Q4 and FY 2016. In Q4, mobile ad revenues drove 53 percent of all digital revenue.

    Ginny Marvin/ Marketing Land- 10 readers -
  • Location Data Shows Which Brands Coachella Attendees Favor

    The Coachella Music Festival annually draws huge crowds to in Indio, Calif., to see some of the biggest musical acts in the world. This year, the lineup included Radiohead, Kendrick Lamar, and Lady Gaga, and drew about 250,000 attendees over two weekends — and also attracted a large number of major brand sponsors.

    David Hirschman/ Street Fight- 11 readers -
  • Weather Company’s data now available to any advertiser through LiveRamp

    … The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform (DMP) LiveRamp, which is the first use of the Weather Company’s weather data for targeting ads outside of its website. “We’re going to become an ad product factory, distributed through LiveRamp,” VP of Global…

    Marketing Landin Display- 14 readers -
  • My advice to Google and Facebook on brand safety

    … What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major advertisers like Johnson & Johnson, AT&T, Verizon and hundreds of others have pulled their advertising from YouTube and Google Display Network because it was showing up next to hate-promoting videos. We also…

    James Green/ Marketing Landin Social Display Google- 11 readers -
  • Digital advertising’s perverse incentives

    … In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the back-country roads of Maine en route to the capital city. After driving for what seems like an eternity on unmarked roads, he comes upon a farmer on a tractor in his field…

    Peter Minnium/ Marketing Landin Display- 14 readers -
  • Oracle adds ad verification to its data wheelhouse by acquiring Moat

    Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat. Moat specializes in viewability, brand safety and detecting non-human traffic. Oracle said it will remain independent, providing analytics to brands like Nestlé and to publishers like NBCUniversal and ESPN. Deal terms were not made public.

    Marketing Land- 14 readers -
  • Google introduces fully automated ‘Smart’ display campaigns

    Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads.

    Ginny Marvin/ Marketing Land- 26 readers -
  • The Secret to Driving Facebook and Display Ad ROI

    Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and help you acquire more customers from Facebook and display.

    Search Engine Land- 13 readers -
  • Study: Native ads beat display for driving visits to physical stores

    … Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research study announced this week by native ad platform Sharethrough and location analytics provider Placed. Placed utilized its large opt-in panel of cooperating users to track how many of them visited a store…

    Marketing Landin Display Content- 14 readers -
  • Your programmatic platform has an expiration date

    Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of the major platforms that marketers know, use and rely on to drive awareness and conversions are out of date. They were built for desktop advertising, but we’re in an age where mobile ad spending is poised to overtake desktop revenues, accordi ...

    Marketing Land- 23 readers -