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    • The 7 rules of respectful marketing

      Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to ignore the ad.

      Marketing Land- 9 readers -
    • LiveRamp launches IdentityLink for Publishers

      Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink that is designed for publishers, ...

      Marketing Land- 8 readers -
  • LiveRamp launches IdentityLink for Publishers

    … Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink…

    Marketing Landin Display- 8 readers -
  • Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

    Facebook has risen from questionable marketing platform to one of the dominant powers in digital media in a relatively short period of time. And while the platform made $27 billion in ad revenue in 2016, it has ambitions to venture into creative services as well. The platforms’ Creative Hub allows marketers to build and test mobile ads, and Facebook has recently begun to appe ...

    Street Fight- 8 readers -
  • Make Money Promoting Mobile Offers with Pinox Affiliate Network

    The world of online marketing is one that is growing in all directions at all times. While most affiliates and advertisers got their starts with desktop and search marketing, now it’s all about mobile marketing and application downloads. With more people preferring to use their mobile devices over traditional desktops, the demand for mobile traffic and monetization is now higher than ever.

    Zac Johnson/ Zac Johnson- 13 readers -
  • The 7 rules of respectful marketing

    … ads run in real time, not after the campaign has ended. Put the time into your whitelists and blacklists, as others are doing. While it’s true that the above practices are expensive and difficult, the respect you give and results you get will be well worth it. Why invest in display advertising that’s more likely to hurt your brand and waste your…

    Marketing Landin Display- 9 readers -
  • A New Perspective For YouTube Advertising

    …, but often the benefits of video advertising are invisible to our standard PPC attribution models—even if we have evolved beyond last click (if this is getting fuzzy, brush up on How to Use Adwords Attribution Models here). The thing about video advertising is that we are tempted to treat it like other PPC advertising—because that’s how we set it up…

    PPC Heroin Social Paid Search Display YouTube- 8 readers -
  • Attributing affiliate value: Looking beyond consumer journey position

    The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly measurable — a key characteristic of performanc ...

    Marketing Land- 12 readers -
  • Why publishers have video dreams

    Publishers declaring a “pivot to video” has become so cliche to be a joke. The reasoning is trotted out anytime a publisher refocuses its business — and cuts editorial staff. In the past 18 months, the following digital media companies have announced a variance on the pivot to video: April 2016: Mashable cuts staff to focus on video February 2017: Bleacher Report cuts 50, ...

    Brian Morrissey/ Digiday- 21 readers -
  • Google goes after mobile native advertising with new AdSense formats

    Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile sites.

    Ginny Marvin/ Marketing Land- 40 readers -