DISPLAY

    • In an era of loyalty, newspaper publishers focus on time spent and frequency

      As newspaper publishers increase their focus on consumer revenue, many have ditched or downplayed pageviews in favor of metrics that lead more to loyalty and converting their readers into subscribers. At Hearst Newspapers’ two largest ad-supported sites, SF Gate and Chron.com, the focus has shifted from unique visitors to growing the share of readers that visit at least 10 times per month.

      Digiday- 8 readers -
  • In an era of loyalty, newspaper publishers focus on time spent and frequency

    As newspaper publishers increase their focus on consumer revenue, many have ditched or downplayed pageviews in favor of metrics that lead more to loyalty and converting their readers into subscribers. At Hearst Newspapers’ two largest ad-supported sites, SF Gate and Chron.com, the focus has shifted from unique visitors to growing the share of readers that visit at least 10 times per month.

    Digiday- 8 readers -
  • A beginner’s guide to display advertising

    If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue.

    Amanda Disilvestro/ Search Engine Watch- 3 readers -
  • With 66 Franchises, TAPinto Is Ready to Expand Up and Down Coast

    It’s uncanny — when dark clouds descend on local news, invariably I get a sunny, but fact-filled, status report on the franchise network TAPinto from founder Mike Shapiro. His new report, consistent with earlier ones, is how pure-play TAPinto keeps getting bigger and better. TAPinto, which Shapiro started 10 years ago next fall out of his family’s home in New Providence, N.J.

    Tom Grubisich/ Street Fight- 7 readers -
  • Selling to Multi-Location Brands: Sizing Up the Prospects

    Selling to Multi-Location Brands: Sizing Up the Prospects January 29, 2018 by David Card Leave a Comment Filed Under: Commentary Multi-location brands have been a little slower to embrace digital technologies in support of their local marketing and advertising than SMBs, but that’s changing pretty fast.

    Street Fight- 4 readers -
  • Amazon is targeting Google search budgets

    Google is known for dominating search marketing, but Amazon is giving Google a run for the ad revenue thanks to the rapid growth of Amazon Marketing Services, Amazon’s search marketing platform. Media buyers said the e-commerce conglomerate has improved AMS over the past six months. While many brands are still learning marketing on Amazon, they are already sold by the performa ...

    Yuyu Chen/ Digiday- 27 readers -
  • Publisher attitudes toward platforms, in 4 charts

    The tussle between publishers and platforms shows little sign of abating. Publishers want the reach that platforms afford and a fair reward for filling them with content. On top of this, publishers increasingly want the platforms to take more responsibility for their role in hosting inappropriate content. Here are four charts on the state of publisher attitudes toward platforms.

    Digiday- 13 readers -
  • As the Local News Industry Struggles, Publishers Ask Readers to Pay

    … sustainable, we calculate that we’ll need 3,000 subscribers — less than 1% of our readers — to support us at $5/month. But with everyone’s help, we are on our way.” In a mid-December posting, when the situation didn’t look as hopeful, Zagare got brutally candid with her readers: “Local independent media sources like ours are in real trouble. Revenue from…

    Tom Grubisich/ Street Fightin Display- 17 readers -
  • An inflection point for the real-time display advertising market

    … By Gabriel Weintraub (associate professor at Stanford GSB and chief economist at AppNexus) The information technology revolution has created a tremendous amount of change in how markets function today. Online marketplaces are complex platforms that can be “designed” and “engineered” through the different levers that a platform controls…

    Digidayin Display- 13 readers -
  • 6 Questions with Our Principal Data Scientist

    … Before arriving at Nanigans over two years ago, Sharat Chikkerur spent five years at Google and Microsoft writing and deploying machine learning algorithms. Not a bad way to hone your skills. Sharat says that experience — particularly his work at Google building large-scale machine learning systems that predict click-through rates for ads…

    Nanigansin Social Display- 13 readers -