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  • Why some ad tech vets have doubts about Havas’ new transparency platform

    … these things,” he told me via email. It’s not about the tech, he said, but human behavior. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Landin Display- 18 readers -
  • Publishers: Tell your users what they’re getting out of viewing ads

    … the format and the frequency of the ads being served alongside the content. Secondly, as publishers are quickly realizing, they no longer have the same level of access to customer data, which in today’s data-driven world is the key driver of dynamic, personalized advertising. As a result, advertisers are becoming frustrated as they struggle to achieve…

    Marketing Landin Display- 12 readers -
  • Quora’s ads platform is out of beta and available globally

    …, up from 100 million as of March 2016. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Display- 20 readers -
  • At IAB Programmatic Symposium, digital advertising looks to grow up

    … “Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon Project, described the central task of digital advertising in his keynote address last week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City. About 80 percent of all online…

    Marketing Landin Display- 13 readers -
  • Ad fraud detection: A guide for marketers

    Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is falling, while the other half claim, in essence, “no big deal.” There are obvious biases to take into account, but the net result is a ton of noise. This is unfortunate, because it’s a topic that begs for education, especially for marketers new t ...

    Ratko Vidakovic/ Marketing Land- 17 readers -
  • 4 reasons why digital context matters

    … often blind auctions and machines. The atomization of content via digitalization presents an unparalleled opportunity to achieve the Holy Grail of advertising: consistently delivering just the right message in just the right place (and, by extension, to the right person at the right time.) Marketers have long known that context matters and have…

    Peter Minnium/ Marketing Landin Display- 16 readers -
  • Skimlinks can now ‘pre-target’ users down to a product category

    In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called Audiences. It is a data coop that pools anonymized data about online visitors’ purchase intents, which is then used by advertising platforms for ads or other targeting. Participating site publishers share the data coop’s revenue.

    Marketing Land- 15 readers -
  • Inside French publisher programmatic cooperative La Place’s growth ambitions

    In France, a highly fragmented publisher market, means alliances like programmatic ad marketplace La Place continue to prosper, despite the downward pressure on display advertising — and the Facebook-Google duopoly. But La Place needs to get bigger, fast. The collective has set some ambitious growth plans.

    Digiday- 16 readers -
  • IAB releases final Dynamic Content Ad Standard

    … here. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Display Content- 13 readers -
  • Why it’s more vital than ever to get display measurement right

    … and assigning weight accordingly enables cross-channel planning and optimization — something that is absolutely vital to engage with the modern consumer. Display advertising influences other channels This multichannel view also provides an understanding of the impact display activity has on other channels. Our data demonstrates that running display…

    Marketing Landin Display- 17 readers -
  • Visual Quotes. HOW TO: Quote Using Text-to-Image Tools (and Go Viral)

    By Ann Smarty 15 Comments Visual Quotes. HOW TO: Quote Using Text-to-Image Tools (and Go Viral) We love quoting: Some phrases are so cool that you just can’t help sharing… Or sometime you just need to confirm what you are saying (referring to a source). In any way, if you are creating content, you are probably quoting a lot.

    Ann Smarty/ Seo Smarty- 22 readers -