DISPLAY

    • Social Media Gets the Local Spending Growth, Partly by Default

      Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street Fight survey analysis. It is widely used, and deemed effective, particularly by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitu ...

      Street Fight- 9 readers -
  • Social Media Gets the Local Spending Growth, Partly by Default

    Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street Fight survey analysis. It is widely used, and deemed effective, particularly by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitu ...

    Street Fight- 9 readers -
  • Retargeting Management: It’s Time to Change Your Approach

    Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding.

    Nanigans- 14 readers -
  • Publishers are using advertiser trust concerns to their advantage

    Marketers’ newfound skepticism of programmatic media buying is starting to turn in publishers’ favor. Whether burned by ad misplacement or fraud, wanting more control over their digital media-buying operations or fearing the General Data Protection Regulation will trip them up, advertisers are increasing the conversations they have directly with publishers about programmatic media.

    Digiday- 10 readers -
  • Bloomberg fights display ad commoditization with Terminal data

    To shore up its display business, Bloomberg is tapping its markets data to create custom display ads. Bloomberg now sells 27 different kinds, up from seven just two years ago, in formats that tap into Bloomberg Terminal data to give advertisers an ability to use real-time data about companies, commodities and stocks to deliver advertising that accurately reflects what’s going o ...

    Digiday- 8 readers -
  • Where Local Agencies Help Brands Most

    About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising, rather than other key local tacti ...

    Street Fight- 11 readers -
  • Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?

    The digital marketing landscape is changing at a rapid pace, with many organizations planning to up their budgets and diversify their tactics in the coming years. In fact, according to Forrester research, CMOs will spend nearly $119 billion on search marketing, display advertising, online video and email marketing by 2021.

    TopRank®- 9 readers -
  • Bing Ads Content Data To Be Deleted

    October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is now sending out emails to any account that is running or had run a ...

    PPC Hero- 9 readers -
  • 3 Tips to Create Effective Banner Ads Every Time

    News flash – people are great at ignoring banner ads! Websites allowing display advertising often show 3 – 5 different ads per page. Throw in sponsored stories, and that figure can comfortably rise into the double digits. That’s a hefty supply of content for which visitors did not directly search.

    Mike Fitterer/ Portent, Inc- 11 readers -
  • How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

    Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray! Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to.

    Margot Da Cunha/ WordStream- 17 readers -
  • Memoirs On the Move From Programmatic to Paid Social

    In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the industry would call “both sides” of paid media – social and programmatic. In truth, paid media sports more options than a Crayola starter-pack, but these two broader categories frequently make up the opposing sides of an ongoing argument that revolves around ...

    Portent, Inc- 24 readers -
  • Earn 90% Commissions on LeadNetwork Loans

    Money makes the world go around. It’s what we use to keep the gas in the car, the Wi-Fi up and running in our homes, and the food well stocked in our pantries. But life doesn’t always go exactly the way you plan and you might find yourself short every now and then. You’re not alone and this represents quite the opportunity for you as an affiliate marketer.

    Michael Kwan/ John Chow dot Com- 13 readers -
  • Survey: Enterprise Marketers Are Increasing Local Digital Mix

    Survey: Enterprise Marketers Are Increasing Local Digital Mix October 3, 2017 by David Card Leave a Comment Filed Under: Commentary Many multi-location brands still rely on traditional media for their local marketing, making them appear more conservative than local small businesses who have embraced digital marketing aggressively.

    Street Fight- 15 readers -
  • Are Programmatic Advertising Buys Killing Your Reputation?

    Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Understanding How Google Measures Store Visits

    … be for advertising, I find the broader applications of the technology to be of even greater interest in the long term. Advertisements are only one of the many properties in the Google ecosystem that could be correlated with visits to physical locations. The applications for this data will undoubtedly continue to grow. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Display Google How To's- 21 readers -