• Dazed’s redesign cut out ads — and people are staying a lot longer

    Lifestyle and culture magazine Dazed redesigned its website this September with the goals of getting people to read more articles, making native ads more visible, and focusing on fewer, more effective display ads. The redesign has increased time on site by 21 percent to two minutes and 19 seconds, according to the publisher.

    Digiday- 16 readers -
  • Serious Eats is making recipes shoppable through Amazon

    Serious Eats and Simply Recipes, which are both owned by food-focused Fexy Media, made a deal with Amazon that makes some of their recipes shoppable through Amazon Prime Now, Amazon’s fast delivery service. Amazon Prime customers in 30 cities can click a button at the foot of a recipe on Fexy’s sites to add the ingredients to their carts, which will be delivered within two hours.

    Digiday- 17 readers -
  • Social Media Gets the Local Spending Growth, Partly by Default

    Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street Fight survey analysis. It is widely used, and deemed effective, particularly by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitu ...

    Street Fight- 10 readers -
  • Retargeting Management: It’s Time to Change Your Approach

    Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding.

    Nanigans- 15 readers -
  • Publishers are using advertiser trust concerns to their advantage

    Marketers’ newfound skepticism of programmatic media buying is starting to turn in publishers’ favor. Whether burned by ad misplacement or fraud, wanting more control over their digital media-buying operations or fearing the General Data Protection Regulation will trip them up, advertisers are increasing the conversations they have directly with publishers about programmatic media.

    Digiday- 10 readers -
  • Bloomberg fights display ad commoditization with Terminal data

    …, saying only that proceeds from the sale of those units amounted to over $10 million and contributed to the highest quarter of revenue in the history of Bloomberg Media. “It’s not about how big the ads are,” Gatts said. “It’s about what you can stuff into them.” In the United States, the display advertising market has been locked in a decline…

    Digidayin Display- 9 readers -
  • Where Local Agencies Help Brands Most

    … About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising…

    Street Fightin Display Mobile- 12 readers -
  • Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?

    The digital marketing landscape is changing at a rapid pace, with many organizations planning to up their budgets and diversify their tactics in the coming years. In fact, according to Forrester research, CMOs will spend nearly $119 billion on search marketing, display advertising, online video and email marketing by 2021.

    TopRank®- 12 readers -
  • Bing Ads Content Data To Be Deleted

    … October 17, 2017 Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is now sending out emails to any…

    PPC Heroin Display Content- 9 readers -
  • How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

    Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray! Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to.

    Margot Da Cunha/ WordStream- 17 readers -
  • Memoirs On the Move From Programmatic to Paid Social

    … In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the industry would call “both sides” of paid media – social and programmatic. In truth, paid media sports more options than a Crayola starter-pack, but these two broader categories frequently make up the opposing sides…

    Portent, Incin Social Paid Search Display- 25 readers -