• How Shane Roberts is shaping Fusion Media Group’s commerce content

    Back in 2013, Shane Roberts thought he’d found a back door into the ranks of Kotaku’s editorial staff. Roberts, a gaming junkie who had been keeping his head above water as a freelance writer and wedding photographer after graduating from NYU, noticed a job listing for a deals content writer for Kotaku, the gaming site owned by what was then called Gawker Media.

    Digiday- 17 readers -
  • Nailing down ads for the holiday season

    Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle.

    Marketing Land- 19 readers -
  • Ads in Mobile Apps: Not Just For Other Mobile Apps

    …. Typically in my display efforts, I purposely avoid in-app placements, but testing a targeted and deliberate approach could yield some interesting results for your campaigns. The beauty in all of this is that in mobile apps, don’t have to just be for other apps, although that is an option. Why not show workout enthusiasts using exercise apps ads…

    PPC Heroin Display- 13 readers -
  • Demandbase boosts its B2B early warning system

    … Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests. This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech…

    Marketing Landin Display Retargeting- 18 readers -