• Earn 90% Commissions on LeadNetwork Loans

    Money makes the world go around. It’s what we use to keep the gas in the car, the Wi-Fi up and running in our homes, and the food well stocked in our pantries. But life doesn’t always go exactly the way you plan and you might find yourself short every now and then. You’re not alone and this represents quite the opportunity for you as an affiliate marketer.

    Michael Kwan/ John Chow dot Com- 13 readers -
  • Understanding How Google Measures Store Visits

    … be for advertising, I find the broader applications of the technology to be of even greater interest in the long term. Advertisements are only one of the many properties in the Google ecosystem that could be correlated with visits to physical locations. The applications for this data will undoubtedly continue to grow. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Display Google How To's- 21 readers -
  • Ethical Marketing: 5 Examples of Companies with a Conscience

    Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles? These are just two of the findings of a recent Aflac survey (PDF) into the potential business impact of ethical commerce and corporate philanthropy.

    Dan Shewan/ WordStream- 15 readers -
  • Voice search and snippets and rankings, oh my!

    … I’m a voice search evangelist – odd for someone who would literally rather die than speak to my phone in public. Yet, I am, I see the future of search as one completely integrated with our lives in the way I first saw in the early 90’s on Star Trek – which reveals two more things about me than I would like. The reason I believe this is that I…

    State of Digitalin Paid Search Display EMail- 19 readers -
  • Does the Google Interstitials Penalty Impact Your SEO Efforts?

    Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages that use intrusive pop-up and interstitial ads in mobile search. Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say? Be patient and you’ll ...

    cognitiveSEO- 35 readers -
  • Storytelling for action: Why brands need to tell a complete story

    The sole predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story. So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of Marketing Theory and Practice.” While this is a reassuring affirmation of the power of narrative in a marketing setting, it begs the ...

    Peter Minnium/ Marketing Land- 18 readers -
  • Avoid programmatic fraud with these strategic tips

    It seems as though you can’t read about programmatic these days without the mention of fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers upwards of $16.4 billion in 2017 alone. That figure is staggering and rightfully makes the topic of fraud a constant in industry narratives and digital market ...

    Soo Jin Oh/ Marketing Land- 19 readers -