• With viral out of style, Viral Thread is rebranding as VT

    Viral Thread, the 3-year-old media company that aims to bring people “the most popular stories on the web,” has a problem: Going viral has lost some of its appeal. With help from clickbait headlines and fake news, “virality” — once coveted by brands and publishers grappling with social media — now has the negative connotation of low-quality, forgettable content.

    Digiday- 17 readers -
  • New CEO at Daily Voice Says Full-Bore Expansion Is His Mission

    … Daily Voice, which is published in 76 mostly affluent suburban communities in the tri-state area of New York, Connecticut and North New Jersey, has a new CEO who comes with strong experience in digital news publishing, especially advertising. He is Randy Kilgore, who has been senior adviser at Empirical Media, which counsels news publishers…

    Tom Grubisich/ Street Fightin Display- 20 readers -
  • Navigating the programmatic turn in content distribution

    … been more true or relevant to marketing strategies. The prospect of activating programmatic channels to amplify branded content distribution calls forth the many pros and cons that have already been explored thoroughly in the context of programmatic display. Concerns include quality, brand safety, viewability and verification in an arguably even…

    Marketing Landin Display Content- 29 readers -
  • The Truth About Making Money Writing Books and Blogging

    The Internet is overflowing with boundless opportunities to make money. It doesn’t matter how old you are or where you live, because the global economy of the web opens up these opportunities to just about everyone. You can gain the knowledge you need along the way and you can develop your skills as you gain more experience. These are all good things.

    Michael Kwan/ John Chow dot Com- 17 readers -
  • LiveRamp launches IdentityLink for Publishers

    … Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink…

    Marketing Landin Display- 23 readers -
  • Make Money Promoting Mobile Offers with Pinox Affiliate Network

    The world of online marketing is one that is growing in all directions at all times. While most affiliates and advertisers got their starts with desktop and search marketing, now it’s all about mobile marketing and application downloads. With more people preferring to use their mobile devices over traditional desktops, the demand for mobile traffic and monetization is now higher than ever.

    Zac Johnson/ Zac Johnson- 20 readers -
  • The 7 rules of respectful marketing

    … strong, plain-language privacy policies, and go publisher direct via private marketplaces where appropriate to reduce ad fraud. 4. Consider taking your programmatic in-house Many major brands are setting up in-house programmatic efforts to reduce costs, gain transparency into what they’re buying and keep control of their first-party data. It’s…

    Marketing Landin Display- 22 readers -