• A New Perspective For YouTube Advertising

    July 10, 2017 Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: These updates and others have contributed to makin ...

    PPC Hero- 14 readers -
  • Attributing affiliate value: Looking beyond consumer journey position

    The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly measurable — a key characteristic of performanc ...

    Marketing Land- 15 readers -
  • Why publishers have video dreams

    Publishers declaring a “pivot to video” has become so cliche to be a joke. The reasoning is trotted out anytime a publisher refocuses its business — and cuts editorial staff. In the past 18 months, the following digital media companies have announced a variance on the pivot to video: April 2016: Mashable cuts staff to focus on video February 2017: Bleacher Report cuts 50, ...

    Brian Morrissey/ Digiday- 23 readers -
  • Google goes after mobile native advertising with new AdSense formats

    Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile sites.

    Ginny Marvin/ Marketing Land- 51 readers -
  • Accenture is touting an AI-driven programmatic video ad

    Accenture Interactive, Accenture’s agency arm, is pitching publishers and brands on a product that uses AI to automatically overlay product placements on streaming video content. The way it works is, for example, if an online streaming service serves a video ad featuring a moving plane to two people, one in the U.S.

    Yuyu Chen/ Digiday- 44 readers -
  • How To Utilize PPC Brand Building Strategies

    …. This is the perfect time for this nursing search to hit me up on the display network. Audience Targeting I have written about audiences in more depth in the past, but the example listed above is a classic remarketing list which is how to target a very specific audience in the right time and right place to get your brand in the user’s face. When…

    PPC Heroin Paid Search Display How To's- 17 readers -
  • On the internet, advertisers want to know if you’re really a dog

    …, the internet. You could be your true self. Or you could get away from your true self. You were defined by your actions. Now, nearly a quarter of a century later, three of the biggest drivers of change in marketing, advertising and content have one thing in common. Essentially, they are looking to rewrite that cartoon. [Read the full article…

    Marketing Landin Display- 19 readers -
  • Sovrn Advertising – A Perfect Addition to Websites?

    … For websites that gain the majority of their revenue from advertising platforms such as Adsense, Ezoic and PPC, making sure you optimise your website to produce as much revenue as possible from such advertising platforms is crucial. There are many things you can do to improve the performance of your Adsense account, for which Ezoic seems to do…

    Will Green/ ppc.orgin Paid Search Display- 15 readers -