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MonetizePros has had one hell of a year and this is a post that’ll summarize up the most popular content we had in 2015. Which, not by coincidence, also happens to be some of the best stuff we’ve ever put out! If you’ve missed some of them or reckon they’re worth a re-read, now is the time! Top 20 Best Business Podcasts For Growing Your Website When it comes to entrepreneurs, ...
Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail business in a blog post on Thursday. FAN is the in-app advertising network that Facebook launched globally in October 2014 to give advertisers access to in-app inventory while harnessing Facebook’s data and targeting capabilities.
In efforts to become the exclusive provider of search and search advertising services, Bing’s partnership with AOL is now in full effect, adding another top search engine to their network. Announced last June, Bing’s new 10-year deal is meant to not only strengthen the company, but help enhance their efforts of becoming the most popular search destination for first and third party devices.
Recently, we've covered the trends in display advertising as well as some of the issues which came up in 2015. But in order to add ...
Slightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to support advertising. That’s according to a story in today’s Digiday, which cited “multiple sources.” The messaging platform is reportedly now in discussions with various ad agencies and tech firms to determine what their requirements might be, and the API co ...
Social platforms, notably Facebook, are starting to shift away from the airy talk of “brand engagement” and instead offer more nuts-and-bolts ad offerings. But one area remains from the bygone “join the conversation” era: Comments on ads. Naturally, this often backfires on brands. They can find themselves the subject of mass ridicule, leaving some wondering why brands pay for negative publicity.
The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, includes insights from more than 20 leaders in mobile marketing, publishing and technology. It explores the latest trends in mobile advertising and looks at what the future might hold. I spoke to the author, Chris O'Hara, to get an insight into the main topics and trends discussed in the report.