• The 10 Hottest of MonetizePros 2015

    MonetizePros has had one hell of a year and this is a post that’ll summarize up the most popular content we had in 2015. Which, not by coincidence, also happens to be some of the best stuff we’ve ever put out! If you’ve missed some of them or reckon they’re worth a re-read, now is the time! Top 20 Best Business Podcasts For Growing Your Website When it comes to entrepreneurs, ...

    MonetizePros- 18 readers -
  • Bing Now Powers AOL – The Fifth Most Popular Search Engine

    In efforts to become the exclusive provider of search and search advertising services, Bing’s partnership with AOL is now in full effect, adding another top search engine to their network. Announced last June, Bing’s new 10-year deal is meant to not only strengthen the company, but help enhance their efforts of becoming the most popular search destination for first and third party devices.

    AuthorityLabs- 21 readers -
  • Snapchat Is Reportedly Developing An API For Advertising

    Slightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to support advertising. That’s according to a story in today’s Digiday, which cited “multiple sources.” The messaging platform is reportedly now in discussions with various ad agencies and tech firms to determine what their requirements might be, and the API co ...

    Marketing Land- 20 readers -
  • Haters gonna hate: Brands pay to get an earful on social platforms

    Social platforms, notably Facebook, are starting to shift away from the airy talk of “brand engagement” and instead offer more nuts-and-bolts ad offerings. But one area remains from the bygone “join the conversation” era: Comments on ads. Naturally, this often backfires on brands. They can find themselves the subject of mass ridicule, leaving some wondering why brands pay for negative publicity.

    John Mcdermott/ Digiday- 12 readers -
  • The new mobile display ecosystem: What does the future hold?

    The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, includes insights from more than 20 leaders in mobile marketing, publishing and technology. It explores the latest trends in mobile advertising and looks at what the future might hold. I spoke to the author, Chris O'Hara, to get an insight into the main topics and trends discussed in the report.

    Econsultancy- 11 readers -