• Is retargeting dying?

    Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit them hard next year in Europe and possibly elsewhere (since European Union citizens are everywhere).

    Marketing Land- 15 readers -
  • May Month In Numbers

    It’s that time again when we take a look back at all the interesting numbers that effected the past month. $13.7 billion Amazon are set to continue to dominate the retail sector with a move to buy wholefoods for a whopping $13.7 Billion. 40% This is the percentage of consumers that abandoned a brand because of a lack of a connection between that brand’s values and their own.

    Attacat of Edinburgh- 12 readers -
  • 4 Custom Affinity Audiences To Try For Display Advertising

    June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist.

    PPC Hero- 19 readers -
  • 3 European Martech Trends Affecting Brands in 2017

    … to manage the technology. All of these developments ultimately suggest that martech is only going to get more complex. “For marketers, it’s data and it’s creativity; giving the customers the best experience and getting the best return,” Gierlinska said. “All the current innovation is around those two spaces.” The post 3 European Martech Trends Affecting Brands in 2017 appeared first on The Content Strategist. …

    The Content Strategistin Display- 18 readers -
  • The value of applying artificial intelligence in display advertising

    … on if or when singularity will happen, but rather to convey that we are currently experiencing the impact of technological progress in our day-to-day lives and in the world of digital advertising. These advancements affect the way we interact with brands and the experiences that lead us to purchase. [Read the full article on MarTech Today.] Some…

    Marketing Landin Display- 20 readers -