• Demandbase boosts its B2B early warning system

    … Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests. This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech…

    Marketing Landin Display Retargeting- 18 readers -
  • With viral out of style, Viral Thread is rebranding as VT

    Viral Thread, the 3-year-old media company that aims to bring people “the most popular stories on the web,” has a problem: Going viral has lost some of its appeal. With help from clickbait headlines and fake news, “virality” — once coveted by brands and publishers grappling with social media — now has the negative connotation of low-quality, forgettable content.

    Digiday- 16 readers -
  • Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict

    Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil.

    Marketing Land- 17 readers -
  • New CEO at Daily Voice Says Full-Bore Expansion Is His Mission

    … Daily Voice, which is published in 76 mostly affluent suburban communities in the tri-state area of New York, Connecticut and North New Jersey, has a new CEO who comes with strong experience in digital news publishing, especially advertising. He is Randy Kilgore, who has been senior adviser at Empirical Media, which counsels news publishers…

    Tom Grubisich/ Street Fightin Display- 23 readers -
  • Navigating the programmatic turn in content distribution

    Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function or as the job of interns, brands are making content as a matter of course and distributing it to varying degrees of success. In today’s fragmented media environment, the adage “content is king” has never been more true or relevant to marketing strategies.

    Marketing Land- 30 readers -
  • The Truth About Making Money Writing Books and Blogging

    …. The money is in the brand building. The money is in the exposure. You use the blog to attract customers to your writing, design or consulting business. You use the book to grow your brand and attract paid speaking engagements or lucrative business partnerships. The blog and the book can make money, but they’re better thought of as tools that you can use to make even more money. And that’s the truth. Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! …

    Michael Kwan/ John Chow dot Comin Display Blogging- 18 readers -
  • LiveRamp launches IdentityLink for Publishers

    Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink that is designed for publishers, ...

    Marketing Land- 23 readers -