• The Washington Post expands PowerPost, its newsletters for DC power players’ inboxes

    The Washington Post is trying to muscle further into the inboxes of D.C.’s power players. In the past three months, it has expanded PowerPost, a 2-year-old vertical focused on newsletters and a podcast targeted at Beltway insiders and decision-makers, from one newsletter to four, with the other three focused on energy, finance and healthcare.

    Digiday- 17 readers -
  • Avoid programmatic fraud with these strategic tips

    It seems as though you can’t read about programmatic these days without the mention of fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers upwards of $16.4 billion in 2017 alone. That figure is staggering and rightfully makes the topic of fraud a constant in industry narratives and digital market ...

    Soo Jin Oh/ Marketing Land- 17 readers -
  • Voice search and snippets and rankings, oh my!

    I’m a voice search evangelist – odd for someone who would literally rather die than speak to my phone in public. Yet, I am, I see the future of search as one completely integrated with our lives in the way I first saw in the early 90’s on Star Trek – which reveals two more things about me than I would like.

    State of Digital- 15 readers -
  • Storytelling for action: Why brands need to tell a complete story

    The sole predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story. So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of Marketing Theory and Practice.” While this is a reassuring affirmation of the power of narrative in a marketing setting, it begs the ...

    Peter Minnium/ Marketing Land- 13 readers -
  • Ethical Marketing: 5 Examples of Companies with a Conscience

    Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles? These are just two of the findings of a recent Aflac survey (PDF) into the potential business impact of ethical commerce and corporate philanthropy.

    Dan Shewan/ WordStream- 11 readers -