• Amazon is targeting Google search budgets

    Google is known for dominating search marketing, but Amazon is giving Google a run for the ad revenue thanks to the rapid growth of Amazon Marketing Services, Amazon’s search marketing platform. Media buyers said the e-commerce conglomerate has improved AMS over the past six months. While many brands are still learning marketing on Amazon, they are already sold by the performa ...

    Yuyu Chen/ Digiday- 27 readers -
  • In an era of loyalty, newspaper publishers focus on time spent and frequency

    … As newspaper publishers increase their focus on consumer revenue, many have ditched or downplayed pageviews in favor of metrics that lead more to loyalty and converting their readers into subscribers. At Hearst Newspapers’ two largest ad-supported sites, SF Gate and Chron.com, the focus has shifted from unique visitors to growing the share…

    Digidayin Display- 8 readers -
  • With 66 Franchises, TAPinto Is Ready to Expand Up and Down Coast

    It’s uncanny — when dark clouds descend on local news, invariably I get a sunny, but fact-filled, status report on the franchise network TAPinto from founder Mike Shapiro. His new report, consistent with earlier ones, is how pure-play TAPinto keeps getting bigger and better. TAPinto, which Shapiro started 10 years ago next fall out of his family’s home in New Providence, N.J.

    Tom Grubisich/ Street Fight- 7 readers -
  • Selling to Multi-Location Brands: Sizing Up the Prospects

    Selling to Multi-Location Brands: Sizing Up the Prospects January 29, 2018 by David Card Leave a Comment Filed Under: Commentary Multi-location brands have been a little slower to embrace digital technologies in support of their local marketing and advertising than SMBs, but that’s changing pretty fast.

    Street Fight- 4 readers -
  • A beginner’s guide to display advertising

    If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue.

    Amanda Disilvestro/ Search Engine Watch- 3 readers -