• 5 Disruptions to Marketing, Part 1: Digital Transformation

    The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup of tea. But it is a serious call to prepare yourself for a transformative year ahead. I believe that marketing is in the middle of five major disruptions that are reshaping our whole industry and profession.

    Scott Brinker/ Chief Marketing Technologist- 48 readers -
  • Accenture is touting an AI-driven programmatic video ad

    Accenture Interactive, Accenture’s agency arm, is pitching publishers and brands on a product that uses AI to automatically overlay product placements on streaming video content. The way it works is, for example, if an online streaming service serves a video ad featuring a moving plane to two people, one in the U.S.

    Yuyu Chen/ Digiday- 45 readers -
  • What does Medium.com’s profit model pivot say about the future of online advertising?

    Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who typically focus on the content and SEO side are dipping into the implications of bot-driven ads. The ability to deliver highly targeted display ads and sponsored content to key consumer segments, with (literally) super-human speed and precis ...

    Marketing Land- 41 readers -
  • Google Analytics remarketing lists go cross-device May 15

    Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display Network. Starting May 15, audience lists created in Google Analytics will start using that data. Google has started showing the following alert in Google Analytics: Starting May 15, 2017, all properties using Remarketing with Google Analytics w ...

    Ginny Marvin/ Marketing Land- 41 readers -
  • How Affiliate Marketing Wins in the Age of Ad Blocking

    … The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers…

    Acceleration Partnersin Affiliate Display How To's- 41 readers -
  • The sunshine agency: Inside Crossmedia’s transparent model

    This story first appeared in the spring issue of Digiday magazine, available exclusively to Digiday Pulse members. Join the community and receive the full magazine here. Just before Thanksgiving, Kamran Asghar, co-founder and president of media agency Crossmedia, got a call from an executive at Nordstrom Rack, which was parting ways with WPP’s Mindshare.

    Yuyu Chen/ Digiday- 40 readers -
  • WordStream Makes Its First Acquisition!

    The pace of growth here at WordStream over the past several years has been phenomenal to experience. We’ve been named to the Inc. 5000 list of America’s fastest-growing private companies four years in a row, and in December we moved into an amazing new office space with more capacity to support our growth plans.

    WordStream- 38 readers -