• Accenture is touting an AI-driven programmatic video ad

    Accenture Interactive, Accenture’s agency arm, is pitching publishers and brands on a product that uses AI to automatically overlay product placements on streaming video content. The way it works is, for example, if an online streaming service serves a video ad featuring a moving plane to two people, one in the U.S.

    Yuyu Chen/ Digiday- 47 readers -
  • WordStream Makes Its First Acquisition!

    The pace of growth here at WordStream over the past several years has been phenomenal to experience. We’ve been named to the Inc. 5000 list of America’s fastest-growing private companies four years in a row, and in December we moved into an amazing new office space with more capacity to support our growth plans.

    WordStream- 41 readers -
  • The sunshine agency: Inside Crossmedia’s transparent model

    This story first appeared in the spring issue of Digiday magazine, available exclusively to Digiday Pulse members. Join the community and receive the full magazine here. Just before Thanksgiving, Kamran Asghar, co-founder and president of media agency Crossmedia, got a call from an executive at Nordstrom Rack, which was parting ways with WPP’s Mindshare.

    Yuyu Chen/ Digiday- 40 readers -
  • Facebook adopts header bidding to make its ad network more competitive with Google’s

    Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals for their inventory by adopting a process called header bidding that levels the playing field for publisher’s programmatic ad sales. Long story long: There are a lot of parallels between programmatic advertising and online travel booking.

    Marketing Land- 38 readers -
  • Google introduces fully automated ‘Smart’ display campaigns

    … assets and replace them. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Affiliate Display Google- 38 readers -
  • From frenemy to friend: How Google won publishers over

    In February, Facebook hosted dozens of media company executives at its offices to show its content and product plans. Earlier, it had held roundtable meetings with 100-plus publishers while former TV anchor Campbell Brown, now Facebook’s director of news partnerships, threw soirees at her Manhattan apartment with news and journalism bigwigs. News industry veterans have seen this all before.

    Lucia Moses/ Digiday- 37 readers -
  • Your programmatic platform has an expiration date

    Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of the major platforms that marketers know, use and rely on to drive awareness and conversions are out of date. They were built for desktop advertising, but we’re in an age where mobile ad spending is poised to overtake desktop revenues, accordi ...

    Marketing Land- 36 readers -
  • Header bidding: What marketers need to know

    … In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers. Because of its transformative impact…

    Ratko Vidakovic/ Marketing Landin Display- 36 readers -
  • Does the Google Interstitials Penalty Impact Your SEO Efforts?

    Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages that use intrusive pop-up and interstitial ads in mobile search. Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say? Be patient and you’ll ...

    cognitiveSEO- 35 readers -