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Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Preview in New York City.
The latest research report from Forrester is out, with predictions about US display advertising going through 2021. In this report, they stated that mobile, video, and social advertising are going to grow more than other online display ads, which won’t come as much of a surprise to anyone. Interestingly, they also stated that Amazon is going to steal some of the market share ...