EMAIL

    • 12 email marketing fundamentals to master

      One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy to overlook the fundamentals of email performance.

      Marketing Land- 16 readers -
    • Why Repeat Business Is Not an Accident

      Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...

      Miranda Paquet/ Constant Contactin EMail- 19 readers -
  • How The New York Times now has 13 million subscribers to 50 email newsletters

    The New York Times’ email lists are swelling. The Times announced in an internal memo on Tuesday that it has amassed 13 million email subscribers, more than twice the number it had three years ago. A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of 2015, the Times was sending out 33 newsletters regularly; today, it sends ou ...

    Digiday- 6 readers -
  • 5 Reasons Why Making Money Online Is Easier Than Ever

    I owe my career to the Internet. And I really, truly, honestly believe that. John owes his career to the Internet too. Everything came together at the right time about a decade ago when all of the necessary technologies coalesced such that what I do today was even possible. If it were not for the Internet, I’d probably be working your standard 9-to-5 office job with TPS report ...

    Michael Kwan/ John Chow dot Com- 17 readers -
  • Top 25 Inbound Marketing Articles – Week of 05/26/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to create a strategy for cold Email Marketing, use Online Reputation Management as a marketing strategy, and increase Conversions using surveys and structured testing.

    UpCity Daily Tips- 20 readers -
  • How To Research A Niche Market

    … effectively exactly how to research a niche market. Niche research is about finding profitable subjects that are broad enough to write enough content about, yet narrow enough for you to become an authority on the topic. A great way to establish the popularity of a niche market is to use the Google Keyword Planner. Simply type in the name…

    whoisjonleuty.comin EMail Google Blogging How To's- 11 readers -
  • Making the most of email marketing with advanced analytics

    Every form of communication is a potential opportunity for marketers to project their brand to consumers. The rise of technological innovations like Internet, email, smartphones and social media have enabled marketers to amplify their reach and alliteratively improve their marketing campaigns. One of the biggest weapons marketers have in their arsenal is the vast amounts of ...

    The Next Scoop- 12 readers -
  • Why Repeat Business Is Not an Accident

    Repeat business is one of the most effective ways to increase revenue. While many businesses spend the bulk of their time and budget on acquiring new customers, businesses that focus on repeat customers benefit from better retention, larger sales, and increased brand awareness. Keep in mind, repeat customers spend 67 percent more than new customers and refer your business 50 ...

    Miranda Paquet/ Constant Contact- 19 readers -
  • Last Chance to Get the Rainmaker Platform at the Current Pricing

    … TL;DR version: The Rainmaker Platform is shifting from a pure technology play to software with services included before the end of June, at much higher pricing. That means if you want Rainmaker at its current pricing, you should start your free trial now. _________________________ When we rebranded from Copyblogger Media to Rainmaker Digital…

    Brian Clark/ Copybloggerin EMail- 13 readers -
  • How House Account is leveling the playing field for small boutiques

    “I’m a control freak,” said boutique owner Laura Vinroot Poole, on a recent call from her home in Charlotte. “That’s part of the business, if you’re good at it.” Indeed, the trait has served her well. For the past 20 years, since opening luxury boutique Capitol – followed by contemporary store Poole Shop and, just two years ago, men’s shop Tabor (which, together, see an 8 per ...

    Digiday- 14 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails you can to ...

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Video Deep Dive: Small business and email marketing tips

    Mike Blumenthal and Beth Kahlich take a Deep Dive into small business email marketing. In this episode, Mike and Beth discuss some of the biggest issues confronting small businesses with email marketing, the biggest mistakes small business owners make in email marketing and more. This is our Deep Dive Into Local from May 8th, 2017.

    Mike Blumenthal/ Local University- 16 readers -
  • 12 email marketing fundamentals to master

    One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy to overlook the fundamentals of email performance.

    Marketing Land- 16 readers -