• Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?

    The digital marketing landscape is changing at a rapid pace, with many organizations planning to up their budgets and diversify their tactics in the coming years. In fact, according to Forrester research, CMOs will spend nearly $119 billion on search marketing, display advertising, online video and email marketing by 2021.

    TopRank®- 9 readers -
  • Why I’m Attending the Largest Software Conference in the World

    It’s crazy to think that one of the world’s largest technology organizations and this year’s Forbes’ most innovative company in the world, Salesforce, started its life in a small San Francisco apartment in 1999. That’s where I’m headed in November. Not the small apartment, but the largest software conference in the world: Dreamforce.

    Jeff Bullas/ Jeffbullas's Blog- 23 readers -
  • ShippingEasy: Marketing Automation for Ecommerce

    … with 3dcart, Amazon Prime Shipping, Amazon Seller Central, Bigcommerce, ChannelAdvisor, eBay, Etsy, Magento, Prestashop, QuickBooks, Shopify, Storenvy, Volusion, WooCommerce, and Yahoo! Stores. View all integrations and review their Shipping APIs. Disclosure: We are an affiliate for ShippingEasy. Download a Sponsored Marketing Whitepaper: Turn…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Why Real Marketers Prefer Email Marketing

    … Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the overall concept and experience remain more or less the same. [...] The post Why Real Marketers Prefer Email Marketing appeared first on Search Engine People Blog. …

    Search Engine People Blogin EMail- 7 readers -
  • Email Spotlight: Gaia

    According to Experian, emails with personalization yield 6x higher transactional rates. That number shouldn’t surprise any of us. As marketers, we know how powerful personalization can be – that’s why nearly 70% of marketers are striving to do more of it. The challenge Gaia, a conscious media platform streaming more than 8,000 videos, knew that their customers would love a pers ...

    Movable Ink Blog- 7 readers -
  • The “Death” & Rebirth of Email Marketing

    … into other categories outside of the normal inbox. At the same time, marketers were finding success in other areas. Organic page reach on Facebook was still relatively unaffected by Facebook’s large-scale advertising push, which would occur later that year, Youtube was still relevant, and new social media business tools were sprouting up left and right…

    Overitin EMail- 10 readers -
  • Email Marketing Performance Tracking – Leads to Business Growth

    … Key for any business is to be standing out from the crowd. Email marketing is the most famous marketing strategy and delivers the highest return on investment. One way measures the effectiveness of your email marketing is to track the open rates, bounced back rates and click through ratio. The extracted statics from the tracking provides you…

    The Next Scoopin EMail- 11 readers -
  • 6 Scary Email Marketing Mistakes (and How to Avoid Them)

    What email marketer isn’t stricken with anxiety when it’s time to hit send on a new campaign? We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and preventable email marketing mistakes and how you can take steps to avoid them.

    Movable Ink Blog- 10 readers -
  • What you can learn from a bad email

    …There's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 36 readers -
  • 5 Strategies to Increase Sales Leads for B2B

    … with visitors by capturing emails and qualify potential leads before initiating a sales conversation. Let’s take a look at some strategies to increase sales leads for B2B business. 1. Invest in content marketing Publishing quality content is one of the best ways to increase sales leads for a B2B business. When businesses that adopt content marketing…

    Syed Balkhi/ Constant Contactin EMail- 11 readers -
  • 9 Time-Saving Tips for Email Marketers

    … the door.” 2. Automate everything you can “Email marketing can be labor intensive: campaign creation, graphics, copy, scheduling, etc.” writes Peter Fusco at Main Street ROI. “All these tasks require creativity, time and meticulous review. Automation is an opportunity to amplify and squeeze more value out of all the prep work emails require.” New…

    Movable Ink Blogin EMail- 21 readers -
  • Major Change Coming to Facebook? - Inbound Marketing Highlights

    As inbound marketing professionals, it's important to be flexible. For example, when Facebook changes, hey we change with it! When the seasons change, so does our newsletter content. Take a look below to review this week's inbound marketing highlights and keep tabs on the latest industry trends. Facebook Splitting News Feed Could Force Companies to Re-Think Social Media Mark ...

    Inbound Marketing Blog- 18 readers -