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Are you using an email marketing tool such as AWeber, Constant Contact or Mailchimp? Are you wondering about the benefits of a tool that provides more functionality? Infusionsoftsoftware is a e-mail, contact management/CRM, marketing automation, sales automation and eCommerce product all bundled into one.
Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town. I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is heading up Email Strategy at About.com.
A lot has been written about persuading consumers to click and buy. But what are the differences in B2B email marketing and what does a strong B2B email campaign make? Especially when tapping into the strengths of B2B email marketing to promote your products and services, it is important to strike the right chord.
Good old fashioned email. Definitely not the new kid on the block when it comes to communicating with your readership. Can it really compete with all the newfangled alternatives? Guest author, Jason Kong shares how email not only holds its own, but surpasses social media as a powerful communication channel. Establishing your writer platform requires several important decisions.
Since Gmail announced its new Tabs feature back in July 2013, the marketing industry has been sustaining a long conversation on its potential impact on businesses. (I even wrote a piece on how Gmail was rewriting the rules of email marketing earlier this year.) Brands tried to combat the Tabs switch by sending out emails pleading with subscribers to move their emails b ...
I recently downloaded ExactTarget’s 2014 State of Marketing, and found the data extremely compelling. Here’s what they had to say about methodology and respondents: The 2014 State of Marketing survey was conducted online from October 24, 2013, until November 1, 2013. The survey was sent to more than 48,000 marketing professionals and a total of 2,651 marketers started the surv ...
Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking. Immediately after launching the email program, they started with Marketing Performance Improvement. Vodafone is also using some innovative list-growth techniques, which are certainly paying off.
… “When is the best time to send your email newsletter?”, that question seems to keep people busy. That it is totally understandable, because send time does affect conversions and after crafting your email, you do have to schedule it. Let’s look at the best time to send from a different angle. What if the best time to send a sales oriented email…
… In the quickly-evolving world a lot has changed in the way brands and consumers communicate. Email marketing is known to be a trusted and versatile marketing channel. What will 2014 hold for marketers that use the email channel? We can already spot the trends that hold the key to the future of email marketing. Here is my yearly roundup of all…
Shopify is a user-friendly application where anyone can quickly create and launch an online store. It was designed to help small businesses afford ecommerce software and to get them started in selling online. With Shopify, you don’t need to have any technical know-how in web development or the need to hire an expensive web developer in building an ecommerce site from scratch.
Black Friday has arrived! If you’ve had your eye on a particular course, ebook, service, web host, WordPress plugin, or WordPress theme, now is the time to buy as the savings are HUGE! The following are the best sales for products I highly recommend for Internet marketers and bloggers! Two things to know before going forward. One, I am an affiliate for most of the products mentioned.
I had the pleasure speaking on the Keynote stage at the Festivak Industry Event. Kim Do of Atmost TV interviewed me about the theme of the presentation; Quickly learning from other people’s mistakes to avoid those pitfalls, whilst brisking up your own business success. That is the perfect cue for with several email marketing tips. Enjoy.
The moment many SEO experts, online marketing firms and indeed webmasters have been waiting for hit last week, with the latest roll out of the SERPS changing Penguin hitting our computer screens. For some it was a good day, for others their business feels like it is now on a cliff, but did the good win and the bad lose like this update should really promise? Although this upda ...
By Taylor Miles During Google I/O 2013 last week, Google made some huge announcements about Gmail that kind of flew under the radar. While social is "sexy" and some claim email is "dead," Google is making email actionable in more ways than one, which I'll cover below. Those that argue email is dead (or dying) often ignore some high-level, obvious facts, such as 90% of adults ...