• How to Create Testimonial Videos

    Do you want to use customer endorsements in your social media marketing? Wondering how to create a persuasive testimonial video? In this article, you’ll learn how to produce an effective testimonial video to share on social media. by Victor Blasco on Social Media Examiner. Why Testimonial Videos? People value the opinions of their peers.

    Social Media Examiner- 18 readers -
  • 2017 Ecommerce Marketing Checklist

    Thinking about your next business venture? How about setting up an online store? With the ecommerce industry topping over the $300 billion mark this year, it’s safe to say that now’s the prime time to join the winning team of online retailers. Apart from an actual product to sell, you need a platform you’re going to sell it from.

    Ask Aaron Lee- 13 readers -
  • Get into the email automation game

    Only 33 percent of marketers who use automated programs rate their efforts as “very successful,” according to a recent study (PDF) that Adestra, my employer, did in partnership with Ascend2 research. Because I’m a big believer in marketing automation, I worry about the 67 percent of marketers who aren’t seeing the same results.

    Marketing Land- 11 readers -
  • 13 Super-Effective Ways to Use Behavioral Segmentation

    Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavioral targeting are taking on many forms.

    Lisa Lacy/ WordStream- 12 readers -
  • How To Make Better Content, Faster: The Essential Content Marketing Tools

    Content marketing is one of the most effective strategies for growing your business. It generates three times as many leads as outbound marketing per dollar spent and costs half as much. The problem is that many businesses are failing to harness the power of content marketing. According to the Content Marketing Institute, only 30 percent of B2B marketers say that they are ac ...

    Rise to the Top- 20 readers -
  • News Roundup: CTOR, Steve Jobs’ Email Lessons, and Relevant Content

    Greetings, marketers! Let’s take another look at recent news from the worlds of email marketing and content marketing, shall we? Here we go: CTOR: A metric you might not be using, but probably should “The cool thing about email marketing is that you can get all kinds of data and insights about your subscribers from your email reports,” writes Shamita Jayakumar at Business 2 Community.

    Movable Ink Blog- 17 readers -
  • A Blogger’s Guide to Writing Effective Emails

    If you've been wondering whether email marketing is still a relevant strategy to engage your blogging audience and turn them into paying customers, the answer is a resounding YES. It's true that there are plenty of promotional tools you can use to convince people to do business with you. However, the fact that there will be more than 3.

    Basic Blog Tips- 21 readers -
  • PR is Dead : Long Live PR…As Thought Leadership

    Earned Media, Media Relations, Shared Media The pre-cable television, pre-Internet media universe comprised a few major television networks, traditional radio, hard copy newspapers, a variety of magazines that were available nationally and several trade publications in each major industry. Today’s assortment looks markedly different.

    Relevance- 19 readers -
  • The Focus of Your Content May Be Hurting Your Marketing Strategy

    As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few key issues: Deep content – search engines rank by the popularity of content, period.

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • The Best Practices of B2B ECommerce

    B2B eCommerce may seem confusing to some, but in short, it’s essentially selling products or services between businesses through the internet on an online sales portal. It’s used to enhance efficiencies for companies, rather than having to process orders manually via phone or email. That’s right, B2B can go all-in digital! For many years, we’ve all depended on B2C to show us the best practices.

    ZOG Digital Blog- 13 readers -