• What you can learn from a bad email

    …There's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 36 readers -
  • 7 Common Reasons Why Your Email Marketing Strategy Isn’t Working

    … There’s no denying it. With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails has dropped drastically. Does this mean that email marketing is losing its edge as the most efficient B2B marketing strategy? No! In the B2B space…

    Jeffbullas's Blogin EMail- 32 readers -
  • 4 Ways You Can Promote Content on a Tight Budget

    Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past. Budget limitations can compound competitive pressures and discourage you from pursuing a content strategy. Don’t let that happen.

    Relevance- 29 readers -
  • 3 tips to consider before resending that email

    …Don't make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged. Please visit Marketing Land for the full article. …

    Marketing Landin EMail- 28 readers -
  • Christoph Trappe on ScribbleLive, Industry Trends, and the Future of Content Marketing

    Content Marketing World 2017 Interview With Christoph Trappe Introduction: Christoph Trappe is a career storyteller whose keynote speeches, digital initiatives, and content marketing strategies have been recognized globally. From working as a journalist, change agent, author, and content marketing executive, Mr. Trappe has earned his status as an industry thought leader. Currently, Mr.

    Relevance- 23 readers -
  • Why I’m Attending the Largest Software Conference in the World

    It’s crazy to think that one of the world’s largest technology organizations and this year’s Forbes’ most innovative company in the world, Salesforce, started its life in a small San Francisco apartment in 1999. That’s where I’m headed in November. Not the small apartment, but the largest software conference in the world: Dreamforce.

    Jeff Bullas/ Jeffbullas's Blog- 23 readers -
  • 9 Time-Saving Tips for Email Marketers

    … the door.” 2. Automate everything you can “Email marketing can be labor intensive: campaign creation, graphics, copy, scheduling, etc.” writes Peter Fusco at Main Street ROI. “All these tasks require creativity, time and meticulous review. Automation is an opportunity to amplify and squeeze more value out of all the prep work emails require.” New…

    Movable Ink Blogin EMail- 21 readers -
  • 3 Examples of High Performing Facebook Ads That Drive Leads and Sales

    Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook ads come in all shapes and sizes.

    Jeff Bullas/ Jeffbullas's Blog- 21 readers -
  • Major Change Coming to Facebook? - Inbound Marketing Highlights

    As inbound marketing professionals, it's important to be flexible. For example, when Facebook changes, hey we change with it! When the seasons change, so does our newsletter content. Take a look below to review this week's inbound marketing highlights and keep tabs on the latest industry trends. Facebook Splitting News Feed Could Force Companies to Re-Think Social Media Mark ...

    Inbound Marketing Blog- 18 readers -
  • Why you need Outbound for Inbound Marketing!

    … is Inbound and Outbound Marketing? Inbound marketing is when you attract an audience to you. For example, you create great content on your website and you end up getting visitors from social media, Google etc. When they see the value of the content they buy your products or services or maybe sign up to an email list. With outbound marketing…

    Ian Cleary/ RazorSocialin EMail Content- 18 readers -
  • email future duplicate

    Come and step into the future of email marketing with our 7th annual review of email marketing trends and predictions. How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers’ Mind-Box?! To be honest, the future is already here, it’s just not distributed evenly.

    Jordie Van Rijn/ Emailmonday- 17 readers -
  • 5 Tips for Collecting Data for Your Email Marketing (Without Being Creepy)

    Customer data is the lifeblood of successful email marketing. It’s “the key to sending relevant and timely emails, through segmentation, personalization, and automation,” writes Andrew King, at Campaign Monitor. But customer data can be challenging to come by – and for good reason. Information — including email addresses, income, and demographic data – is a valuable commodity ...

    Movable Ink Blog- 17 readers -