• 4 Effective Email Marketing Tips For Technology Companies

    Email marketing has the highest lead conversion rate of any inbound marketing tactic. Inbound marketing software company Optify's 2012 B2B Benchmarking Report found that email marketing converted recipients to leads at a 2.9% rate. By comparison, organic search traffic had a 1.45% conversion ratio and social media had a 1.22% conversion rate.

    John Beveridge/ The Inbound Growth Blog- 38 readers -
  • 40 Digital Marketing Influencers You Need to Follow Right Now

    When you think of the word “influence“, what do you think of? In the world of entrepreneurship and business, you probably think of names like Tony Robbins, Steve Jobs, and Mark Cuban. However, influencers are all over the place, and especially in smaller niche markets — many of which you like never even heard of.

    Zac Johnson/ Zac Johnson- 28 readers -
  • Calling All Email Marketers: Here’s Everything You Need to Know About GDPR

    Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the date that the EU’s General Data Protection Regulation (GDPR) goes into effect. It’s a very big deal. GDPR is the most significant change in data privacy regulation in the EU in 20 ye ...

    Movable Ink Blog- 26 readers -
  • Helpful Online Tools That Every Digital Marketer Needs To Know About

    Marketing is complicated work. It requires a variety of skillsets and strategies employed simultaneously. Without the right tools, the work can become overwhelming, leaving you without a means of meeting expectations. These days, though, there are handy tools available that can make the work run much smoother, keeping daily duties from turning into a nightmare.

    Rise to the Top- 26 readers -
  • These Marketing Tools Can Save You Time and Grow Your Business

    1024512 If you’re a business owner, chances are you want to manage your operations better and see your business grow. To do so, you’ll need to effectively monitor your data, identify possible problem areas, make positive changes, and more. 10 Social Marketing Lessons from Forbes Most Valuable Brands Download But to do all of this manually is virtually impossible and way to ...

    Simply Measured- 25 readers -
  • Five million Indian government workers to get IDN email

    … in a centralized fashion. “The primary trigger behind the policy was Government data which resides on servers outside India and on servers beyond the control of the Government of India,” the MEITY press release states. India currently has the largest number of internationalized domain names, at the top level, of any country. NIXI, the local ccTLD manager…

    Kevin Murphy/ DomainIncitein EMail- 25 readers -
  • 15 Content Marketing Statistics Every Marketer Needs to Consider

    The content marketing industry is one of the most dynamic industries on the internet. Just like SEO, content marketing tactics are constantly changing. You’ll wake up one morning and discover that what worked the previous day isn’t effective again, and you have to move on. As a serious content marketer, you always need to stay current and know where the industry is headed.

    Growmap- 25 readers -
  • 4 Must-Haves For Launching A Successful Mobile App

    An app can be an immensely powerful marketing tool. For those that use it in the right way, an app can support your business and even be a way to draw in a whole new customer base. It goes without saying that app development can be a complicated process, but it is an effort which is well worth it for the marketing potential it brings to your business.

    The Next Scoop- 24 readers -
  • 6 Reasons Why Your Blog Needs an Email Newsletter

    Do you email your blog readers regularly? Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. You might think it’s optional – something you can do once you finish everything else on your to-do list.

    Darren Rowse/ @ProBlogger- 22 readers -
  • The 10 most common WordPress SEO challenges and how to solve them

    If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. You’ll have seen a thousand different articles on SEO: on-page optimization tips, off-page optimization tips, SEO basics, email marketing tips, etc. online and implemented them – only to see them fail, or worse, backfire.

    Search Engine Watch- 22 readers -
  • How to Increase eCommerce Sales with Content Marketing

    … performance indicators (KPIs) in relation to your goals Buyer persona(s) Keywords or key phrases Editorial calendar – taking into account holidays, seasonal events, and your company’s marketing calendar Promotional schedule – which could include social media, influencers, and email marketing Social listening solutions like Simply Measured…

    Simply Measuredin Social EMail Content How To's- 22 readers -
  • Online Presence of Your Restaurant – Are You Doing it Right?

    Earned Media, Search Engine Marketing For restaurants, an active online presence is one of the essential pieces of marketing strategy. A significant part of a restaurant’s online presence includes actively managing its online reputation via third-party review sites and social media platforms. Regardless of whether the review was positive, negative, or neutral, it presents r ...

    Relevance- 22 readers -
  • Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

    Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient.

    Douglas Karr/ Marketing Technology Blog- 21 readers -