FACEBOOK

    • How to Use Facebook Messenger for Social Customer Service

      Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool. by Mari Smith on Social Media Examiner. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for “con ...

      Social Media Examiner- 17 readers -
    • Your Facebook Ads Are Working – Here’s How To Prove It

      July 18, 2017 To online advertisers, it has become very clear that Facebook (more often than not) needs to be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a basic static ad, Facebook Ads can be a key element in driving traffic and increasing conversions.

      PPC Hero- 11 readers -
    • Facebook lets brands, publishers connect Groups to their Pages

      Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like HBO had created Groups tied to their Pages.

      Marketing Landin Social Facebook- 9 readers -
  • Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

    Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues July 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen (WSJ) In its continuing efforts to sell publishers on the benefits o.

    Street Fight- 9 readers -
  • How to Create a Facebook Live Show

    Want to broadcast a regular live show on Facebook with a co-host? Wondering how to plan all of the logistics for your show? In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host. by Julia Bramble on Social Media Examiner. #1: Define the Key Objective, Measurement Tactics, and Success Benchmarks Before you get swept up i ...

    Social Media Examiner- 10 readers -
  • #169: How to Pitch Yourself to Land Bigger Opportunities Online

    … Isn’t running a business like giving one pitch after another? Think about it. You’re an entrepreneur. That means you’re constantly pitching potential and existing customers, students and fans. So as intimidating as pitching an editor at Forbes or the Huffington Post may sound, you’re already doing it to some extent in other parts of your…

    Amy Porterfieldin Social Content Facebook- 11 readers -
  • Facebook lets brands, publishers connect Groups to their Pages

    Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like HBO had created Groups tied to their Pages.

    Marketing Land- 9 readers -
  • Facebook plans to start testing Instant Article subscriptions as soon as October

    Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a metered paywall and sell subscriptions through the social network, the head of Facebook’ ...

    Marketing Land- 9 readers -
  • Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

    Facebook has risen from questionable marketing platform to one of the dominant powers in digital media in a relatively short period of time. And while the platform made $27 billion in ad revenue in 2016, it has ambitions to venture into creative services as well. The platforms’ Creative Hub allows marketers to build and test mobile ads, and Facebook has recently begun to appe ...

    Street Fight- 9 readers -
  • Your Facebook Ads Are Working – Here’s How To Prove It

    … Value. While the process can be a little tedious, the end result provides simplified data with the potential to make a large impact. Take this process, audit your own Facebook efforts, sell a client on increasing the social budget, sell your boss on increasing the social budget, and beyond. With a multitude of qualitative arguments for Facebook out there, hopefully, this post will help you place even more value on Facebook with some actual hard data. …

    PPC Heroin Social Facebook How To's- 11 readers -
  • Snap Debuts Self-Serve Platform to Optimize Brand Ad Campaigns

    The new Web-based self-serve ad tool Snap Publisher has arrived, riding on a promise to clear the way for brands to create ads and distribute them quickly on Snapchat. Obviously there were already ads on the mobile app, but this speaks to an evolution of social and mobile advertising, and may create a new paradigm where any marketer can put together advertising for the app.

    Street Fight- 9 readers -