• Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer

    Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer August 7, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Wants to Help Brands Tailor Their TV Ads for Mobile (AdWeek) After quietly piloting a video program with brands calle.

    Street Fight- 20 readers -
  • Dollar Shave Club’s New Sponsored Video Campaigns Are Doing F***** Great

    We all remember the first time that we watched “DollarShaveClub.com – Our Blades Are F***ing Great.” Published in March 2012, the oldest video on Dollar Shave Club’s YouTube channel currently has 24.7 million views and 180,000 engagements, according to Tubular Labs. This video literally launched the company, and generated an incredible number of views, and engagements.

    Greg Jarboe/ ReelSEO- 10 readers -
  • How to Get Started With Facebook Analytics

    Are you taking advantage of the actionable data Facebook offers marketers? Have you explored the Facebook Analytics dashboard? Facebook Analytics is a robust tool that lets marketers explore users’ interactions with advanced goal paths and sales funnels. In this article, you’ll discover how to get started with Facebook Analytics. by Bill Widmer on Social Media Examiner.

    Social Media Examiner- 27 readers -
  • What should you do with all those ‘Likes’? How to spin social followers into gold

    Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re constantly told to chase more when it comes to our follower count. More fans. More “likes.” More shares. But here’s the harsh question that marketers often refuse to face: At what point does your follower count become little more than a va ...

    Marketing Land- 16 readers -
  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … consideration to take into account when driving app installs within social media is the common hobbies and interests of your target audience. Some applications, such as a mobile game are easier to envision an audience for. Simply performing a quick search of “mobile games” under detailed targeting yields a wide array of audience interests to begin testing…

    PPC Heroin Social Facebook- 11 readers -
  • Facebook’s newly purchased Ozlo may have jobs beyond Messenger

    … a Time Out magazine story and combined that with info on live music venues from TripAdvisor. In other words, he said, Ozlo is more than an intelligent search engine; it’s an agent that can synthesize data from multiple online sources. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third…

    Marketing Landin Facebook- 15 readers -
  • Facebook will rank links to slow-loading pages lower in people’s news feeds

    Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could push more brands and publishers to adopt the social network’s proprietary Instant Articles format. Facebook plans to start estimating how long it takes for a web page to load from its mobile app and will use that estimate when ranking how high or low a link to that page ...

    Marketing Land- 24 readers -
  • Facebook will let brands target ads to people who RSVPed to their Pages’ events

    Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the company’s plan after Moshe Isaacian provided screen shots of the new ad-targeting option in testing. Source: Moshe Isaacian The event-based targeting will be a new option within Facebook’s Custom Audiences ad-targeting product, which origin ...

    Marketing Land- 30 readers -