• Facebook Custom Audience Targeting Updates

    September 7, 2017 Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering out your best potential customers and then later remarketing to ...

    PPC Hero- 11 readers -
  • 5 Facebook algorithm hacks to up your content marketing game

    … that nimble, nor that… weird? Not long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few “likes” and a thumbs-ups here and there. During my work with many Silicon Valley startups, I’ve experienced how building a social presence is getting harder and harder. Why? The Facebook…

    Marketing Landin Social Content Facebook- 34 readers -
  • How to Use Facebook Ads to Enhance Direct Mail Campaigns

    … Do you want to reach people based on their physical addresses? Have you considered combining Facebook ads with direct mail? In this article, you’ll discover how to create a multichannel marketing campaign using Facebook ads and direct mail. by Ryan Ruud on Social Media Examiner. #1: Prepare Your Mailing Data for Upload Into Facebook If you…

    Social Media Examinerin Social Facebook How To's- 21 readers -
  • What Can We Learn From a Boosted Facebook Post with 545 Shares?

    … I’ve always been a little skeptical of Facebook ads and boosts. Partly this is because I’ve never been very good at running them, and partly because I’ve never felt like the traffic on Facebook was as “buy ready” as Google’s. So what happened when a boosted post of Blog Tyrant’s received over 500 shares? Well, the results were quite mixed…

    Blog Tyrantin Social Facebook- 13 readers -
  • How To Boost Facebook Engagement With One Easy Step

    You run a successful business. You get good results and good engagement on all your social channels. It seems like you’re doing everything right and getting the results you want. Now, what if I told you that you could be doing even better? What if there was a way to reach even more of your target audience by making one tiny adjustment to how you present just some of your conte ...

    Blogtrepreneur- 15 readers -
  • What To Do When Facebook Engagement Declines [Research]

    … engagement declines, the site remains the 800 pound gorilla of social media and media more broadly. As a result, you still need to be present on Facebook. To illustrate Facebook’s reach, see how it compares relative to other social media networks. (Sprout Social) Social Media Platform Use By Age Via Sprout Social Facebook dominates social media…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • New Facebook Algorithm Update Penalizes Fake Videos

    The deceptive practice that some marketers are using where they post a static linked image that appears to be a video is finally getting the punishment it deserves. The latest Facebook News Feed algorithm update specifically penalizes these types of images because of the fact that they are deceptive, and that they often take (or attempt to take) people off of the Facebook page.

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • Street Fight Daily: Self-Driving Cars Now Deliver Pizzas, Amazon Expands Advertising

    Street Fight Daily: Self-Driving Cars Now Deliver Pizzas, Amazon Expands Advertising August 29, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford and Domino’s to Deliver Pizza Using Self-Driving Cars in New Test (TechCrunch) Ford and Domino’s are teaming up on a research tria.

    Street Fight- 17 readers -
  • GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 14 readers -