• Facebook Stepping up their Paid Content Program

    … are promoting some type of product, and other types of posts on Facebook. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

  • How to Set Up an Effective Facebook Ad Campaign

    … Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article, you’ll discover how to create an effective Facebook advertising campaign. by Charlie Lawrance on Social Media…

    Social Media Examinerin Social Facebook How To's- 21 readers -
  • Facebook’s Canvas ads get easier to create (and recreate) with new API

    Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading the photos and videos, typing out the text and links, placing each element on each page and so on.

    Marketing Land- 12 readers -
  • P&G’s Marc Pritchard calls for timeline on digital ad measurement audits

    Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful marketers, Procter & Gamble, speaks, the entire ad industry listens. In late January, Pritchard called for all digital media companies looking to win his brands’ ad dollars to open themselves to independent audits of their ad meas ...

    Marketing Land- 17 readers -
  • Facebook and craigslist team up to fight fake news, not notice irony

    … Facebook and craigslist team up to fight fake news, not notice irony Since the 2016 Presidential Election, ‘fake news’ has been the story that’s refused to die with Facebook being ground zero for most fake stories that are perpetrated on the internet. In the past Facebook has taken steps to combat this problem without really fixing anything…

    Greg's Cornerin Social Facebook- 14 readers -
  • Street Fight Daily: Snap Becoming a Search Engine, Google’s Data Wars Come Down to Location

    Street Fight Daily: Snap Becoming a Search Engine, Google’s Data Wars Come Down to Location April 3, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat is Becoming a Search Engine (Quartz) The “camera company” announced that it is revamping the way users search for Stories.

    Street Fight- 19 readers -
  • 5 Steps To Master Facebook Projections NOT Predictions

    April 3, 2017 “Tell me how much I should spend in Facebook and what results I can expect.” This sentence is one we hear frequently from our clients. I used to cringe every time I heard this sentence. When I would hear it the over-analytical side of me would take over and freak-out because A.) I knew the volatility of Facebook’s ever-changing platform, varying audiences, an ...

    Cassie Oumedian/ PPC Hero- 12 readers -
  • How to Use Facebook Stories for Marketing

    … Is video part of your marketing strategy? Are you wondering how Facebook’s short-form video format could help your business? Facebook Stories brings a new video format to Facebook that closely resembles Instagram Stories. In this article, you’ll discover what you need to know to succeed with Facebook Stories. by Julia Bramble on Social…

    Social Media Examinerin Social Facebook How To's- 20 readers -
  • Video ads for direct response: What’s the best length?

    Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will eventually find creative that works well with their target audiences to achieve their larger objective.

    Andrew Waber/ Marketing Land- 16 readers -