• How British Airways and Other Airlines Are Using Safety Videos to Fly High Online

    Did everyone catch the new British Airways safety video the airline released for the Comic Relief charity in the U.K? With over 3.2 million views on YouTube (at time of writing), it’s safe to assume at least some of you caught it. Featuring a ton of everyone’s favorite British celebrities, the video plays like a casting call where famous actors audition to star in the airline ...

    ReelSEO- 34 readers -
  • Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

    Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell July 25, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even as AdTech as a Whole Falters (Digiday) The rise of ad measurement companies is best.

    Street Fight- 20 readers -
  • LBMA Podcast: Admobilize + Smartlink, JCDecaux and Vivo, PlaceIQ & Shinola,

    … LBMA Podcast: Admobilize + Smartlink, JCDecaux and Vivo, PlaceIQ & Shinola, July 21, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Admobilize + Smartlink, JCDecaux and Vivo, LINK WiFi in London, Leantegra, PlaceIQ & Shinola, Coke + Albertsons, Nielsen Catalina, Facebook, Glympse + Microsoft Dynamics. …

    Asif Khan/ Street Fightin Facebook- 21 readers -
  • Survey results: Here’s what 376 marketers say is working in online marketing

    For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats” and “hows” of digital marketing. For the past decade, I’ve done my best to provide even more information in those categories, helping entrepreneurs with everything from the basics of building an online presence to advanced tactics in categories like SEO.

    Jayson Demers/ Marketing Land- 13 readers -
  • #169: How to Pitch Yourself to Land Bigger Opportunities Online

    … Isn’t running a business like giving one pitch after another? Think about it. You’re an entrepreneur. That means you’re constantly pitching potential and existing customers, students and fans. So as intimidating as pitching an editor at Forbes or the Huffington Post may sound, you’re already doing it to some extent in other parts of your…

    Amy Porterfieldin Social Content Facebook- 14 readers -
  • Facebook lets brands, publishers connect Groups to their Pages

    … members and target ads to a “lookalike” audience of people with similar characteristics. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York…

    Marketing Landin Social Facebook- 11 readers -
  • Facebook plans to start testing Instant Article subscriptions as soon as October

    Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a metered paywall and sell subscriptions through the social network, the head of Facebook’ ...

    Marketing Land- 15 readers -