• Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

    Since 1923, Warner Bros. has been one of the leading entertainment brands in the film and television industries. Founded by four brothers whose family had emigrated to Canada from present-day Poland, Warner Bros. is known for contributing some of the most famous entertainment titles to date, such as the Looney Tunes animations and characters and the World War II romantic classic Casablanca.

    ReelSEO- 28 readers -
  • Recreating Viral Video Success: Squatty Potty

    …, I can hear search engine marketing muttering amongst themselves, “Okay, so some funny videos go viral. What did this do for the client?” Great question. Here’s the answer: “This Unicorn Changed the Way I Poop” not only got a ton of video views, it also increased online sales of Squatty Potty by more than 600% and retail sales by over 400%. So…

    Greg Jarboe/ The SEM Postin Facebook YouTube- 18 readers -
  • Street Fight Daily: Instagram Fuels Communication with Brands, Mobile’s Domination of Search

    Street Fight Daily: Instagram Fuels Communication with Brands, Mobile’s Domination of Search September 29, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Instagram Users Voluntarily Connect with a Brand on the Platform (AdWeek) “Shrinking the distance between businesses .

    Street Fight- 16 readers -
  • Brand Storytelling in a Nutshell: 10 Foundations of Success

    It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do.

    Pam Marketing Nut- 16 readers -
  • How to Get 10,000 Facebook Fans in 72 Hours

    Patience. It is a virtue I don’t have. So when I wanted to grow my audience quickly before my current book launch, I started researching growth hacks. I had a few requirements for what I was looking for: It couldn’t take a lot of time to execute. I run three companies, am a published author, have two kids and occasionally like to see my husband, so time is limited. This hack had to be quick.

    Jeffbullas's Blog- 14 readers -
  • Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles

    Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles October 20, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Is Said to Explore IPO as It Raises $1 Billion Led by Alphabet (NYT) In an escalation of its ride-hailing war agains.

    Street Fight- 14 readers -
  • Faster, Easier Mobile Lead Generation with Social Lead Ads

    October 18, 2017 Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to business secto ...

    PPC Hero- 13 readers -
  • Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

    Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers September 27, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger (AdWeek) Facebook is rolling out specific advertising objectives.

    Street Fight- 13 readers -
  • Street Fight Daily: Uber Partners with Westfield Malls, Amazon Targets CPG Brands

    Street Fight Daily: Uber Partners with Westfield Malls, Amazon Targets CPG Brands October 3, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Partners with Westfield to Offer Mall Lounge and Pickup/Drop-off Points (TechCrunch) Uber is launching dedicated mall pickup and drop.

    Street Fight- 12 readers -
  • Gaming and Entertainment Rule the Sponsored Video World

    … squarely on top in terms of engagement, and that was animals and pets. Sponsored content featuring furry critters and fascinating creatures had a 30-day average view count (V30) of 1.2 million. The next-highest V30-boasting genre? Film and movies, with a significantly less count of 273k. According to Tubular’s DealMaker product, the #1 sponsor…

    ReelSEOin SEO Facebook YouTube- 12 readers -
  • The 6 Essential Ingredients of the Perfect Facebook Video Ad

    One thing we can all agree on: the amount of video consumed online has grown at an incredible pace in the last two years, and is set to grow even further. Here’s the projection: 75% of all mobile data will be video by 2020. And driving this is the huge growth in Facebook users and Facebook’s move to become video-centric. The world is fast embracing video primarily on mobile devices.

    Jeffbullas's Blog- 12 readers -
  • What Happens If Facebook Gets Serious About Local?

    Despite the almost constant changes in the local landscape, here’s something that I think has been a constant for more than a decade: Google is synonymous with local marketing. Many local business owners know — or are taught — that a good portion of their online marketing success depends on their visibility in Google’s search results.

    Matt Mcgee/ Street Fight- 11 readers -