• How British Airways and Other Airlines Are Using Safety Videos to Fly High Online

    Did everyone catch the new British Airways safety video the airline released for the Comic Relief charity in the U.K? With over 3.2 million views on YouTube (at time of writing), it’s safe to assume at least some of you caught it. Featuring a ton of everyone’s favorite British celebrities, the video plays like a casting call where famous actors audition to star in the airline ...

    ReelSEO- 34 readers -
  • Facebook will let brands target ads to people who RSVPed to their Pages’ events

    Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the company’s plan after Moshe Isaacian provided screen shots of the new ad-targeting option in testing. Source: Moshe Isaacian The event-based targeting will be a new option within Facebook’s Custom Audiences ad-targeting product, which origin ...

    Marketing Land- 30 readers -
  • How to Get Started With Facebook Analytics

    Are you taking advantage of the actionable data Facebook offers marketers? Have you explored the Facebook Analytics dashboard? Facebook Analytics is a robust tool that lets marketers explore users’ interactions with advanced goal paths and sales funnels. In this article, you’ll discover how to get started with Facebook Analytics. by Bill Widmer on Social Media Examiner.

    Social Media Examiner- 27 readers -
  • How to Grow Your Facebook Following: A 6-Step Plan

    … Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps. by Daniel Knowlton on Social Media Examiner. #1: Analyze Broad Target Market Characteristics The first step…

    Social Media Examinerin Social Facebook How To's- 22 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement, they need attribution. This is the next stage.

    Street Fight- 22 readers -
  • How to Install and Use the Facebook Pixel: A Guide for Marketers

    … Do you run Facebook ads to promote your business? Wondering how the Facebook pixel can help optimize ad delivery for specific goals? In this article, you’ll discover how to install and use the Facebook pixel to track website traffic and create trackable Facebook ads. by Tammy Cannon on Social Media Examiner. What Is the Facebook Pixel…

    Social Media Examinerin Facebook- 20 readers -
  • Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer

    Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer August 7, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Wants to Help Brands Tailor Their TV Ads for Mobile (AdWeek) After quietly piloting a video program with brands calle.

    Street Fight- 20 readers -
  • How to Use Facebook Groups for Business: A Guide for Marketers

    Want to use a Facebook group for business? Wondering how to promote your products and services in Facebook groups? Whether you create a Facebook group or join one managed by someone else, you can use groups to position yourself, find new customers, and more. In this article, you’ll discover how to use Facebook groups to support and market your business.

    Social Media Examiner- 20 readers -
  • Facebook lets brands promote publishers’, influencers’ posts as ads

    After officially opening itself up last year as a free distribution outlet for branded content, Facebook is ready to cash in. On Monday Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the publishers and influencers tag as branded using Facebook’s labeling system — and promote them as ads on the social network.

    Marketing Land- 20 readers -
  • Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

    Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell July 25, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even as AdTech as a Whole Falters (Digiday) The rise of ad measurement companies is best.

    Street Fight- 20 readers -