• Suprise: Facebook Often Used for Comparison Shopping

    A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other online retailers are aiming at getting a piece of that pie. One option that traditional retailers have to fight back against online retailers taking a p ...

    Michael Levanduski/ Performance Marketing Insider- 81 readers -
  • Analytics and Data Will Change Social Media in 2017

    … social media has such a large share of online activity, companies are seeing social media as an important component of their digital marketing and wider marketing strategies. And it’s not limited to just marketing. Customer service, human resources (recruitment and employer branding) and other departments are taking a stake in social, too…

    AllTwitterin Social Facebook Twitter- 59 readers -
  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    … intelligence is coming to social in a big way: AI-powered chat bots are poised to have profound effects on how customers interact with brands on social. Chat bots will be enlisted to deliver human-like conversational interactive experiences and provide capable customer service, offering information or handling purchase orders. AI is also set to improve…

    AllFacebookin Social Facebook Twitter YouTube- 53 readers -
  • Social Media Is Finally Growing Up

    …. Kyle Nelson is the co-founder and chief marketing officer of MVPindex, which ranks, measures and values more than 40,000 of the biggest influencers on social media in sports and entertainment. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 50 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • Blizzard Entertainment Facebook Live API Integration Goes Live

    … By David Cohen on Aug. 26, 2016 - 5:20 PM Players of Blizzard Entertainment games can now livestream their gameplay directly to Facebook. The social network and the game developer announced in June that Blizzard would integrate Facebook Login and the Facebook Live application-programming interface into its games, with the Facebook Live API…

    David Cohen/ AllTwitterin Social Facebook- 47 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … for creators of consumer product unboxing and demo videos. In terms of how influencers will distribute these videos, we’ll still see some export the video to YouTube in order to preserve the content. However, as Snapchat adoption continues to grow, influencers will increasingly post their unboxing videos exclusively on Snapchat. After all, the exclusivity…

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash.

    AllFacebook- 45 readers -