• Facebook begins retargeting potential travelers with ads featuring flight info

    Here’s why, after the next time you check flights online, an ad flagging a seat on a specific flight might land in your Facebook or Instagram feed. Facebook has begun retargeting people looking to travel with airfare-promoting ads, the company announced on Thursday. Called Dynamic Ads for Travel for Flights, the program extends to airlines the same industry-specific retarget ...

    Marketing Land- 17 readers -
  • MarkMonitor tells .feedback to take a hike after “breach” claim

    MarkMonitor is to voluntarily terminate its registrar relationship with Top Level Spectrum after the .feedback registry hit it with a breach of contract notice. Troy Fuhriman, director of domain management at the registrar, told DI today that the company has just sent TLS a letter stating that it no longer wishes to sell .feedback names.

    Kevin Murphy/ DomainIncite- 13 readers -
  • Facebook locks out Marketplace users in bid to fight fake news

    Facebook locks out Marketplace users in bid to fight fake news Recently this blog posed the question “Is Facebook too big for its own good?” Another issue has arisen that requires that question to be asked again, as it seems the left hand doesn’t know what the right hand is doing. Users of Facebook’s classifieds section called Marketplace have been complaining about being loc ...

    Greg's Corner- 13 readers -
  • How to Use the Facebook Split Testing Feature for Ads

    Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook campaigns.

    Social Media Examiner- 12 readers -
  • Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

    Merchant: The Bug & The Bear Bakeshoppe Location: “Chicagoland”, Illinois Platforms: Facebook, Instagram, Thumbtack, Vistaprint Digital Bottom Line: Local Facebook groups can be a valuable resource for businesses looking to target consumers in specific neighborhoods or communities. What does it mean to run a local business without a local storefront? For Melissa Brogan ...

    Stephanie Miles/ Street Fight- 12 readers -
  • Facebook Spaces & the risky virtualization of retail

    During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia telling me it’s pronounced “eff eight” — Facebook showcased a potentially virtual future. Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit places with your friends, virtually.

    Marketing Land- 11 readers -
  • Facebook pixels get upgrade to track actions & page data

    The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data. The biggest area that marketers should pay attention to is the ability to track actions based on site use.

    Greg Finn/ Marketing Land- 11 readers -
  • Facebook’s F8: Everything you need to know [Podcast]

    … So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and what it means to you, your brand and/or your clients? You begin with the latest episode of our weekly podcast, Marketing Land Live. Tim Peterson and Greg Sterling were at F8 this week, and they join me…

    Matt Mcgee/ Marketing Landin Social Facebook- 11 readers -
  • Boosting Facebook posts – the DOs and the please, please DON’Ts

    You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One of the easiest tools businesses like yours can use to market yourself via Facebook is the ability to boost Facebook posts. This means paying a specified amount to target a post toward any given audience. Simple enough.

    Dex Media- 10 readers -
  • Guide to Facebook Advertising for Big Brands

    April 27, 2017 Too many people still think that PPC is just about paid search. Well, paid social is more and more quickly on the rise and if your brand isn’t utilizing Facebook and its strategies, you will be left behind. No one likes to show up on a platform 6 months late with outdated strategies and a skyrocketing CPC, am I right? While many brands create pages, and run ...

    PPC Hero- 9 readers -
  • Facebook Testing Star Ratings in Local Business Ads

    Facebook Testing Star Ratings in Local Business Ads April 25, 2017 at 4:25 am PST By Jennifer Slegg Leave a Comment It seems that Facebook is jumping on the bandwagon of showing review stars in ads. Facebook is starting a small test where they will show review stars in a small percentage of selected ads.

    Jennifer Slegg/ The SEM Post- 7 readers -