GOOGLE

  • Google CEO Sundar Pichai joins Alphabet board

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Greg Sterling/ Search Engine Land- 9 readers -
  • Google Adds Vacation Rentals to Hotel Search

    Google Adds Vacation Rentals to Hotel Search July 24, 2017 at 7:58 am PST By Jennifer Slegg Leave a Comment Google is getting into the vacation rental space by adding specific vacation rentals to their popular hotel search. Now, when you do a hotel search for some locations, Google will add a prompt asking if you’d rather search for vacation rentals instead.

    Jennifer Slegg/ The SEM Post- 10 readers -
  • Google Adds Autoplay Video to Search Results Page

    Google Adds Autoplay Video to Search Results Page July 24, 2017 at 7:08 am PST By Jennifer Slegg Leave a Comment If you hate when videos auto play, then you really won’t like this new feature in the Google search results. Google is now autoplaying video when you do a search query that brings up a video in the knowledge panel on the right side of the results.

    Jennifer Slegg/ The SEM Post- 8 readers -
  • The Feed Is Coming. Here’s How Google Could Monetize It

    If you use the Google app on your mobile device, you may already be aware of Google’s recent addition of a newsfeed, a Facebook-y, portal-like feature that allows would-be searchers to skip the search completely and dive right into new content relevant to their interests (based on their past searches as well as topics they opt into, plus Google’s now ever-present machine learning algos).

    WordStream- 8 readers -
  • Google Updates: What Has Happened in 2017 So Far

    Last year was all about AMP and AI. Updates happened across platforms from month to month, as they usually do, but the biggest focus was AMPing up websites and preparing ourselves for marketing to the AI generation. We’re a little more than halfway through 2017 and updates have been happening left and right in the digital marketing world.

    AuthorityLabs- 17 readers -
  • How to navigate the somewhat rocky transition to expanded text ads

    Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. This has really accelerated the push to the new format; even if all you’re doing is changing a lan ...

    Search Engine Land- 11 readers -