• 13 Essential Google Analytics Reports for Marketers

    All of your efforts to get Google Analytics installed on your website will be in vain if you don’t even look into the reports. I have seen many online marketers (especially beginners), struggling to drive traffic but ignoring this game-changing tool. There is one imperative tip every online marketer should remember, if you decide to install Google Analytics on your website the ...

    The Next Scoop- 21 readers -
  • Using CAPS or Lower Case Letters in URLs for Google SEO Purposes

    Using CAPS or Lower Case Letters in URLs for Google SEO Purposes June 23, 2017 at 6:54 am PST By Jennifer Slegg Leave a Comment Many SEOs have debated over the years about whether they should ever use all CAPS, or even any capital letters, in a URL. While capital usage in URLs has fallen out of favor in recent years, some sites continue to use them exclusively.

    Jennifer Slegg/ The SEM Post- 13 readers -