• Yoast Vlog: Google Hummingbird explained

    … In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change? It’s closely related to Google’s vision of the ‘perfect search engine’, that Larry Page once described as “understands exactly what you mean and gives…

    Joost De Valk/ Yoastin SEO Google- 11 readers -
  • Six Trends Shaping Location Marketing In 2016

    How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile devices, I believe location marketing is on the cusp of exploding into something new: Becoming the foundation for all marketing. The increasingly strategic value of location data and the strength of mobile will make local marketing more of ...

    Adam Dorfman/ Search Engine Land- 34 readers -
  • Rediscovering Online Video in 2016 : How To, Why To, and Who to Watch

    It is amazing how much of what I watch online is influenced by what I watch online. But one of my biggest complaints with online video is the disappointing results of trying to discover new content. What’s more, this is compounded by the social nature of online video, which depends on developing relationships with creators, which leads to watching videos (at times) for the sak ...

    Andy Smith/ ReelSEO- 35 readers -
  • Google Updates App-Indexing Crawl Errors in Search Console

    Google Updates App-Indexing Crawl Errors in Search Console January 6, 2016 by Jennifer Slegg Leave a Comment We learned in December that Google was updating their app-indexing crawl errors within Search Console, along with the app indexing docs. Google has now announced exactly what the changes are.

    Jennifer Slegg/ The SEM Post- 16 readers -
  • Street Fight Daily: Learning from Target’s Digital Turnaround, AT&T’s Google-Like Plans

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Continues to Experiment in Local — But Its Focus Is Long-Term (Street Fight) Damian Rollison: Facebook isn’t trying to build a unified local search portal at all. Instead, it’s launching trial balloons, turning developers loose to experiment with its local data in order t ...

    Street Fight- 10 readers -