• Co-Occurrence as a Ranking Signal

    … TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal. The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea as common sense and never thought to investigate it further, then one day I stumbled…

    Dan Petrovic/ DEJAN SEOin SEO Google Facebook Twitter- 17 readers -
  • Insurance sites need to work on their checkout processes

    Last week we published a post looking at some of the world’s best ecommerce checkouts to see what we could learn from them. They came from a range of industries, though they all sell consumer goods such as clothes or electronics. One of the commenters noted that it would be useful to take a more targeted look at other industries, such asutilities, banking or insurance.

    David Moth/ Econsultancy- 7 readers -
  • Panda Update on Friday September 5, 2014

    … movement. A Note About Temporary Recoveries (or Tests) I recently wrote a post about temporary Panda recoveries, which I have seen several of over the past month or so. It’s interesting to note that two sites that just bounced back had seen temporary Panda recoveries in the past month. Now, we don’t know if they were truly temporary recoveries…

    Glenn Gabe/ The Internet Marketing Driverin SEO Google- 44 readers -
  • SEM Conferences: Reflections at the Crossroads

    It’s no secret that the state of digital marketing conferences is in flux. Some conference series have become long in the tooth; others are ascendant. How dire is the situation? Whoops, I might have let the cat out of the bag. “Flux” is usually a code word for “trouble.” The old logic may be unraveling. Consider the underlying purposes of conference events.

    Andrew Goodman/ The SEM Post- 64 readers -
  • Google Clarifies Sitelinks Search Box Usage in Search Results

    … When Google added the new search box in sitelinks within the Google search results, there were certainly many questions about the new feature. Was it guaranteed to display if a webmaster sets it up? Would it only display for certain queries that would lead Google to believe that additional site: search would be warranted? Or was it something…

    Jennifer Slegg/ The SEM Postin SEO Google- 16 readers -
  • Verify Analytics Accuracy With Google Webmaster Tools Top Pages

    Performing SEO is hard, and quantifying SEO efforts can be even more difficult. Google Webmaster Tools (GWT) helps us regain the keyword level granularity lost with Google’s switch to secure search. In the last article, we looked at what it takes to compare Google Analytics to Google Webmaster Tools, and found that when taking into consideration limitations and filters, it’s ...

    Ben Goodsell/ Search Engine Watch- 16 readers -
  • Leo Tolstoy Google Logo Brings To Life The Author’s Classic Novels

    Today’s Google logo is a an homage to Leo Tolstoy to mark the Russian author’s 186th birthday. The animated logo brings to life scenes from Tolstoy’s classic novels War and Peace, Anna Karenina and The Death of Ivan Ilyich, along with stills of Tolstoy at his writing desk and standing among the trees at his family’s estate Yasnaya Polyana where he wrote War and Peace and Anna Karenina.

    Amy Gesenhues/ Search Engine Land- 29 readers -
  • Google Showing Inline Knowledge Graph Snippets in Search Results

    … Alex Chitu at the Google Operating System Blog has noticed a new feature Google is testing in their search results – inline facts displayed underneath a search result listing. It is unclear when Google decides to display these inline knowledge graph snippets. For example, searching for “King of Rome” shows inline snippets, as does “King…

    Jennifer Slegg/ The SEM Postin SEO Google- 6 readers -
  • The Top Five Ways to Defend Against Negative SEO

    Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can ruin a site’s revenue and cripple a business. But it is also possible to defend against it. If you are a victim of negative SEO, suspect negative SEO on your site, or simply want to protec ...

    Neil Patel/ Search Engine Journal- 28 readers -
  • Google’s Webmaster Academy Now Available in 22 Languages

    Back in March, Google re-launched the Webmaster Academy for English webmasters, which was essentially a roadmap – albiet a fairly basic one – of what webmasters should be doing to rank well in Google. It must have proven to be a hit, as they have updated it to include the academy in 22 languages. They don’t list the specific languages included within the new update however, bu ...

    Jennifer Slegg/ The SEM Post- 23 readers -
  • 11 Things You Need to Know About Yandex SEO

    Yandex is Russia’s most popular search engine with a 62% market share, and also has a stronghold in Poland, Ukraine, Kazakhstan, Belarus, and Turkey. Google is still a major stakeholder in the Russia market, but if you are marketing in Russia, you should optimize for Yandex first, Google second. Yandex has several SEO requirements that differ from other search engines, which ...

    Harrison Jones/ Search Engine Journal- 11 readers -
  • How Three Brands Won Big with Content Promotion

    Content promotion and distribution, as an industry, is starting to grow up. More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.

    Chad Pollitt/ Relevance- 16 readers -