• Find great apps and games on Google Play with the Editors' Choice update

    Summer road trips are always a great way to unplug and enjoy time with friends and family. But how do you go about choosing the best app to navigate unfamiliar roads, edit your vacation photos and videos to post online, or find a fun game to pass time during the long drive? The Editors’ Choice section on Google Play has long been a fan favorite, but we’re kicking it up a ...

    The Official Google Blog- 28 readers -
  • White hat vs. Black hat: building links for immediate success

    Black hat SEOs are the bad guys, and white hat SEOs are the good guys. Now, that sounds rather tongue in cheek, but that is the truth. It is quite simple to understand if you think of it this way – all white hat SEOs follow the rules Google has laid down for search engine optimization. Black hat practitioners manipulate the search engines like Google, Bing, and Yahoo! to gain ...

    ppc.org- 28 readers -
  • Heineken prioritizes mass reach over hypertargeting on Google and Facebook

    Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become the new preferred way to reach mass audiences. The brewer is rethinking the role of platforms long touted for their ability to deliver highly personalized messages. Digital (especially Google and Facebook) is a mass medium for Heineken, and as such, it’s increasingly using them to reach ...

    Digiday- 25 readers -
  • Google officially changes Sitelinks design to carousel format

    Google has confirmed with Search Engine Land that they are now rolling out a new design for Sitelinks. Sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main listing in the search result snippet. Google has been testing a carousel format for thes ...

    Barry Schwartz/ Search Engine Land- 25 readers -
  • Google reveals sites with ‘failing’ ads, including Forbes, LA Times

    … of the mainstream, such as entertainment sites checkthesevideos.com and full-serie.biz. But a couple dozen are a who’s who of traditional media. Those listed as failing include Forbes; Tronc-owned Orlando Sentinel, Sun-Sentinel and Los Angeles Times; Bauer Xcel Media’s Life & Style and In Touch Weekly; The Wrap; Chicago Sun-Times; Tribune…

    Lucia Moses/ Digidayin Google- 25 readers -
  • How Video Rankings Differ on Google and YouTube [New Study]

    Over the years, a lot of my clients and students have asked, “Why don’t videos rank the same on Google and YouTube?” Well, a new study by Stone Temple Consulting, an award-winning digital marketing agency, not only discloses some critical data about how video rankings differ on Google and YouTube, but also shares its strategic insights about the data to provide the reasons for those difference.

    Greg Jarboe/ ReelSEO- 22 readers -
  • Applications now open for the Google Policy Fellowship in Europe and Africa

    Are you an undergraduate, graduate or law student interested in internet and technology policy? Do you want to get involved in the public dialogue on these issues? If so, the new Google Policy Fellowship pilot programs in Italy, Belgium (Brussels), and three African countries may be for you. Successful applicants to the program will have the opportunity to work at public int ...

    The Official Google Blog- 21 readers -