• Google AdWords Keyword Planner Changes: Evolution of Search, or Google Being Greedy?

    For years, the Google AdWords Keyword Planner has been on of the most important tools in a digital marketer’s repertoire. Why? Understanding how people search for your business’ products or services is essential to successful search engine optimization (SEO) and paid search campaigns. Knowing which keywords are searched more often than others, and how competitive those keyword ...

    Silverback Strategies- 393 readers -
  • The Latest Google Location Extension Update - What You Need to Know

    Google’s unchallenged dominance on search has been maintained in part by consistently improving the user experience on the search result page. These changes usually come without much notice to advertisers and can have implications on the day-to-day management of search campaigns. Earlier this month, the Google AdWords team announced that, as of Jan.

    Silverback Strategies- 102 readers -
  • How to Become A Google Analytics Expert in 60 Days

    … in the first try. Browser Extensions and other useful plugins There are many tools that you can use to help improve your skills, and all of them are available for free. Depending on your needs, you can opt for plugins that automatically detect Google Analytics codes on different websites, plugins that help you replicate Google Analytics profiles…

    Rise to the Topin Google How To's- 88 readers -
  • Google Search Console Update: New Property Set Capabilities

    Google recently expanded the capabilities of its property set, making additional reports available in Google Search Console. With this expansion comes new opportunities for data analysis: any verified property can now be grouped within a single property set in Search Console, allowing the aggregate data from the numerous websites or apps within a set to be pulled in a single report.

    Silverback Strategies- 87 readers -
  • Efficient Ways to Create High-Ranking Content for Google Artificial Intelligence

    Ever since Google’s pivot to artificial intelligence, which came in the form of RankBrain, SEO has arguably never been – and will ever be – the same; at least, in how SEO experts and webmasters traditionally viewed it. It’s arguably a game-changer since it brings something thoroughly new to the table and is apparently a completely different element if compared to Google’s class ...

    Rise to the Top- 80 readers -
  • The Latest Google Location Extension Update - What You Need to Know

    Google’s unchallenged dominance on search has been maintained in part by consistently improving the user experience on the search result page. These changes usually come without much notice to advertisers and can have implications on the day-to-day management of search campaigns. Earlier this month, the Google AdWords team announced that, as of Monday, Jan.

    Silverback Strategies- 72 readers -
  • AdWords in 2017: Be The First Result on Google (A Mini Series)

    For years, many business owners had only one Internet marketing goal on their minds. Having a website be the top organic listing on a search engine results page (SERP) during a relevant search query. Back then, if you owned that first organic result, your website was ‘the bomb.’ It was the most popular website on Google.

    Rise to the Top- 62 readers -
  • Google (finally) launches cross-device retargeting

    … Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop…

    Ginny Marvin/ Marketing Landin Google Retargeting- 61 readers -