• Google AdWords Keyword Planner Changes: Evolution of Search, or Google Being Greedy?

    For years, the Google AdWords Keyword Planner has been on of the most important tools in a digital marketer’s repertoire. Why? Understanding how people search for your business’ products or services is essential to successful search engine optimization (SEO) and paid search campaigns. Knowing which keywords are searched more often than others, and how competitive those keyword ...

    Silverback Strategies- 393 readers -
  • The Latest Google Location Extension Update - What You Need to Know

    Google’s unchallenged dominance on search has been maintained in part by consistently improving the user experience on the search result page. These changes usually come without much notice to advertisers and can have implications on the day-to-day management of search campaigns. Earlier this month, the Google AdWords team announced that, as of Jan.

    Silverback Strategies- 105 readers -
  • How to Become A Google Analytics Expert in 60 Days

    Why Google Analytics? Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. Except instead of gold, the precious materials being mined here are insights. Analytics are hard. There have been times when I would just start digging into an Analytics report from every which angle, thinking surely ...

    Rise to the Top- 91 readers -
  • Google Search Console Update: New Property Set Capabilities

    Google recently expanded the capabilities of its property set, making additional reports available in Google Search Console. With this expansion comes new opportunities for data analysis: any verified property can now be grouped within a single property set in Search Console, allowing the aggregate data from the numerous websites or apps within a set to be pulled in a single report.

    Silverback Strategies- 87 readers -
  • The Latest Google Location Extension Update - What You Need to Know

    Google’s unchallenged dominance on search has been maintained in part by consistently improving the user experience on the search result page. These changes usually come without much notice to advertisers and can have implications on the day-to-day management of search campaigns. Earlier this month, the Google AdWords team announced that, as of Monday, Jan.

    Silverback Strategies- 72 readers -
  • AdWords in 2017: Be The First Result on Google (A Mini Series)

    For years, many business owners had only one Internet marketing goal on their minds. Having a website be the top organic listing on a search engine results page (SERP) during a relevant search query. Back then, if you owned that first organic result, your website was ‘the bomb.’ It was the most popular website on Google.

    Rise to the Top- 62 readers -