• Google AdWords Keyword Planner Changes: Evolution of Search, or Google Being Greedy?

    For years, the Google AdWords Keyword Planner has been on of the most important tools in a digital marketer’s repertoire. Why? Understanding how people search for your business’ products or services is essential to successful search engine optimization (SEO) and paid search campaigns. Knowing which keywords are searched more often than others, and how competitive those keyword ...

    Silverback Strategies- 393 readers -
  • The Latest Google Location Extension Update - What You Need to Know

    Google’s unchallenged dominance on search has been maintained in part by consistently improving the user experience on the search result page. These changes usually come without much notice to advertisers and can have implications on the day-to-day management of search campaigns. Earlier this month, the Google AdWords team announced that, as of Jan.

    Silverback Strategies- 96 readers -
  • Google Search Console Update: New Property Set Capabilities

    Google recently expanded the capabilities of its property set, making additional reports available in Google Search Console. With this expansion comes new opportunities for data analysis: any verified property can now be grouped within a single property set in Search Console, allowing the aggregate data from the numerous websites or apps within a set to be pulled in a single report.

    Silverback Strategies- 85 readers -
  • How to Become A Google Analytics Expert in 60 Days

    Why Google Analytics? Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. Except instead of gold, the precious materials being mined here are insights. Analytics are hard. There have been times when I would just start digging into an Analytics report from every which angle, thinking surely ...

    Rise to the Top- 84 readers -
  • Efficient Ways to Create High-Ranking Content for Google Artificial Intelligence

    Ever since Google’s pivot to artificial intelligence, which came in the form of RankBrain, SEO has arguably never been – and will ever be – the same; at least, in how SEO experts and webmasters traditionally viewed it. It’s arguably a game-changer since it brings something thoroughly new to the table and is apparently a completely different element if compared to Google’s class ...

    Rise to the Top- 78 readers -
  • The Latest Google Location Extension Update - What You Need to Know

    Google’s unchallenged dominance on search has been maintained in part by consistently improving the user experience on the search result page. These changes usually come without much notice to advertisers and can have implications on the day-to-day management of search campaigns. Earlier this month, the Google AdWords team announced that, as of Monday, Jan.

    Silverback Strategies- 68 readers -
  • AdWords in 2017: Be The First Result on Google (A Mini Series)

    … For years, many business owners had only one Internet marketing goal on their minds. Having a website be the top organic listing on a search engine results page (SERP) during a relevant search query. Back then, if you owned that first organic result, your website was ‘the bomb.’ It was the most popular website on Google. If you only have…

    Rise to the Topin Paid Search Google- 61 readers -
  • Everything you need to know about Google’s ‘Possum’ algorithm update

    For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not.

    Search Engine Land- 60 readers -
  • Google (finally) launches cross-device retargeting

    … Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop…

    Ginny Marvin/ Marketing Landin Google Retargeting- 53 readers -