• 7 UX Mistakes Every Designer Unknowingly Commits (And How To Fix Them)

    The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.) The special signage has come to my rescue and to the rescue of office mates so many times. Otherwise, by now we would’ve ripped apart the carpet below, through our mindless pulling and pushing. Initially, I u ...

    The Daily Egg- 12 readers -
  • Eyes-free Virtual Assistant: How Google Ranks For Voice Search

    Good gravy - does anyone else feel like the moment you get settled on a strategy/platform/tactic that everything changes? On one hand, it's one of the things I love most about marketing -- it's constantly evolving. On the other -- slow your roll! Unfortunately, there will be no slowing of the roll anytime soon and from technical SEO to video, to user-generated content, we HAV ...

    The IMPACT Blog- 9 readers -
  • How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]

    Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why? That’s the day Google decided to drop what, upon first glance, appeared to be a bomb: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.

    WordStream- 6 readers -
  • The Great PPC Diet: How to Correct Over-Optimization in Paid Search

    Are your pay-per-click campaigns bigger than they should be? Have they become unbalanced or lost their direction? It’s a new year, and it’s a better time than ever to cut the fat and shape them up to be the fittest PPC campaigns they can be! How Can You Over-Optimise a PPC Campaign? There are two main ways you can over-optimise a PPC campaign, which can end up doing more harm than good: Spr.

    WordStream- 8 readers -
  • Sponsored: How Location Intelligence and Software-as-a-Service Will Take Over in 2018

    Location data and technology companies thrived in 2017 and are looking to expand on their success this year. A 2017 Dresner Advisory Services study reveals that 94% of marketer respondents place importance in varying degrees to location intelligence in their organizational plans. This shift is reflected by recent projections that forecast market size ranging from $16-20 billion by 2022.

    Street Fight- 7 readers -
  • How to Generate More Leads From Your Blog

    … Need your blog posts to generate more leads? Looking for tips to turn more readers into loyal email subscribers? In this article, you’ll learn how to combine blog posts and content upgrades into a package that generates warm leads. #1: Review Multiple Platforms to Find Popular Topics To convert more customers through blogging, you need [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Social Media Examinerin How To's- 8 readers -
  • #194: How I Handle Criticism as an Online Marketer

    … Biggest Takeaways You Don’t Want to Miss: Criticism—it’s inevitable as an online marketer and business owner. As an entrepreneur I’ve come across my fair share. You’ll run into your own criticism at some point (if you haven’t already!) and yes, it may get uncomfortable. So I want you to be prepared for it. Today I’m […] The post #194: How I Handle Criticism as an Online Marketer appeared first on Amy Porterfield | Online Marketing Expert. …

    Amy Porterfieldin How To's- 8 readers -
  • How to make a video people actually want to watch

    There are 300 hours of video uploaded to YouTube every single minute. If you’re making a video and chucking it up on the site hoping people will find it and watch it, you’re kidding yourself. (That said, inexplicably, 325 people have watched a video of 12-year-old me playing with a little pink puppet.

    Lush Digital- 12 readers -
  • How the Big Media Companies Are Winning at Social Video

    … Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these…

    ReelSEOin Facebook How To's YouTube- 13 readers -
  • How retailers are using geofencing to improve in-store CX

    Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger ...

    Econsultancy- 8 readers -