• How to Keep Your Seasonal Business Thriving

    How to Keep Your Seasonal Business Thriving November 15, 2017 by Aaron Leave a Comment Keeping a business afloat is a challenge regardless of the product or service you offer, but seasonal businesses face unique obstacles. If you sell a service or product that’s a significant money maker only during certain months of the year, you’re likely left scrambling to deal with a dr ...

    Ask Aaron Lee- 4 readers -
  • How AP Gains Traction with the Entrepreneurial Operating System

    Ask many thriving, fast-growing companies the secret to their success, and many will respond with, “EOS.” What’s EOS®, you ask? It stands for the Entrepreneurial Operating System On this Outperform podcast episode, Bob Glazer, founder and Managing Director of Acceleration Partners, explains what the Entrepreneurial Operating System is.

    Acceleration Partners- 8 readers -
  • How the Pixel 2's security module delivers enterprise-grade security

    Security is often top of mind for enterprise customers when it comes to choosing a device for work. Company data should be protected against all manner of threats to avoid a costly and distressing security breach. The new Google Pixel 2 was built with a tamper-resistant hardware security module that reinforces the lock screen against malware and hardware attacks to better sa ...

    The Official Google Blog- 10 readers -
  • How One University Used Social Media to Raise $28M in a Single Day

    Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent.

    Hootsuite- 16 readers -
  • Why You Should Back Up Your Blog and How to Do It

    … something that hasn’t ever given you a problem could go belly up tomorrow and leave you without valuable content you’ve produced during your blogging career. It’s not just new posts you can lose. Some bloggers have years of archived posts complete with comments, pictures, and revisions that can disappear in the blink of an eye if something goes…

    The Blog Heraldin How To's- 9 readers -
  • How to use your data to supercharge paid search

    … insights, the final step in supercharging their paid search activities is being able to operationalize at scale and in real-time. A Customer Data Platform can integrate directly with bid management platforms – which are already great at optimizing and automating PPC campaigns – to boost their efforts. The granular understanding of keyword…

    Search Engine Watchin Paid Search How To's- 8 readers -
  • How Often Does Google Search Match to Demographics?

    November 14, 2017 Google publicly rolled out demographic targeting for search in the fall of 2016. This feature allows advertisers to segment data and adjust bids based on gender and age estimates of users. The one downside is the “undetermined segment.” This segment can make up a large proportion of the traffic.

    Jacob Fairclough/ PPC Hero- 9 readers -
  • How to Apply The 80/20 Rule in Blog Content Marketing

    For a blogger, it’s hard to gauge how well we can create engaging content. Some days, we’ll be churning out articles left and right, and other days, you might be staring at a blank page for hours. Trying to be an efficient blogger is no easy task but there is a way to do it. All you have to is apply the 80/20 rule of writing.

    NoPassiveIncome.com- 11 readers -
  • How Do You Buy Bitcoin?

    If you want to learn about bitcoin, the best way is to get some in your “pocket.” Even though this is difficult and might even be dangerous, getting bitcoins is quite easy and safe. In many ways, it’s probably even easier than opening up regular bank accounts. Given how the banking system works today, it is probably a lot safer too.

    Blogtrepreneur- 11 readers -
  • How Mountain Dew is experimenting with 360-degree video

    PepsiCo’s marketers for its Mountain Dew brand aren’t getting carried away after seeing a 360-degree video campaign from earlier this year generate more click-throughs than some mobile video campaigns. Working with streetball star Grayson “The Professor” Boucher, Mountain Dew ran the #GotHandles campaign, a game that let fans try to complete a series of Boucher’s moves in virtual reality.

    Digiday- 10 readers -