• How Much of Twitter Does Google Index? Future of Digital Marketing

    In the spring of 2015 Google began implementing its recently-renewed agreement with Twitter that gave the search giant full, real-time access to all tweets on Twitter. Here at Stone Temple we had a unique opportunity to assess how much of a difference this made. We had made before and after “snapshots” of over 133,000 tweets and measured how many of them were indexed in Google Search.

    Mark Traphagen/ Stone Temple Consulting- 32 readers -
  • Learn how Over Optimization can kill your website

    Never Worry About Your Websites Optimization Ever Again! Over optimization occurs whenever you have taken it upon yourself to go “above and beyond” the normal means of optimization. This is a problem for many different reasons, but that’s something we’ll get into a little later on down the road – we don’t want to jump the gun, now do we!? If you’re a webmaster that’s looking t ...

    SEO Nick- 16 readers -
  • Keep it Simple – How to Stand out in a Crowded Blogosphere

    In late 2014, Amy Lynn Andrews shared the story behind her super-popular email blogging tips roundup The Useletter, and totally-trimmed down blog: their simplicity is a breath of fresh air in a cacophony of online noise. If you’ve been thinking of paring back and going slow, let her words inspire you. If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews.

    Stacey Roberts/ @ProBlogger- 11 readers -
  • How to Use User-Generated Content for Marketing

    This is the final post in a three-part series on UGC campaigns. Discover why you should run user-generated content campaigns, and how to launch the most effective UGC campaigns possible. Social media campaigns are always an experiment. You never know exactly how well a campaign is going to do, so it’s important that you keep testing campaigns and honing in on the things that make a success.

    Hootsuite- 14 readers -
  • How To Run Screaming Frog SEO Spider on Google Cloud Platform for FREE

    The Screaming Frog SEO Spider software is no doubt, a tool every SEO should have and should know how to use. It is very powerful and very fast at what it does, which is basically all about crawling websites. However, if you’ve been using it for a while, you will have noticed its drawbacks also. A couple of things that I don’t like when using the software are: So to get rid o ...

    NimrodFlores.com- 9 readers -
  • How to Write Headlines that Get Results

    Headline writing is probably the first and most important skill you need to learn as a web writer. John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods. And you can sum up those four chapters in one hyphenated word.

    Copyblogger- 6 readers -
  • How Does One Find Good SEO Services

    In the immensely growing and intense competition of online marketing, Search Engine Optimization or SEO has been an indispensable tool in the success of a business. However due to the degree of knowledge, skill and experience needed to do proper SEO, it has been the norm to turn to the experts as doing SEO on your own is a risky and expensive endeavor.

    NimrodFlores.com- 11 readers -
  • How to Master the Balancing Act Between Web Design and Functionality

    The technical and aesthetic components of "good" Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product. However, by implementing a few best-practice development process strategies, Web designers and developers can work as a unified team to achieve a common s ...

    MarketingProfs- 12 readers -
  • How to Archive Tweets

    … this archive is that in the output CSV file you’ll be able to see each Tweet date, text and unshortened URL in separate columns which gives you lots of options for searching and sorting options. Imagine sorting your Twitter archive by URL for example! 2. TwChat (Free) **Archive your Twitter chats** TwChat allows to create the permanent archive…

    Ann Smarty/ The SEM Postin Twitter How To's- 10 readers -
  • How Location Data Can Change Search

    It feels like it has been the "Year of Mobile" for the past five years, with bloggers just like myself claiming this is the year consumers will shift and advertisers will finally provide users with the experience they are looking for when searching on a mobile device. The issue is, technology continues to develop at a rate that not all advertisers can keep up with.

    Justin Freid/ Search Engine Watch- 6 readers -
  • How to Write Better Content for Social Media

    What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.

    Convince and Convert- 9 readers -
  • How to Have an Opinion

    Whether you’re transitioning into a strategic role or you want to better manage your client relationships, it’s important to develop an opinion and effectively communicate that opinion to the client. I’ve summarized three key steps to getting back in the driver’s seat of conversations with your client. Learn SEM Knowledge First and foremost, you should be an expert in search.

    Caitlin Halpert/ 3Q Digital- 13 readers -
  • How to Make Marketing Analytics Easier

    … Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your…

    Chris Lucas/ Convince and Convertin Twitter How To's- 13 readers -