• How to Find the Stories in Your Data for Compelling Reporting

    Our hyper-connected digital world is defined by an overabundance of data. Everything’s measurable, trackable, and quantifiable. Want to know how many people died on screen in your favorite movie? Or how much ice cream the average American eats per year? The data’s at your fingertips. The ready availability of data is great for marketers.

    TopRank®- 8 readers -
  • How to become an SEO expert

    …. Two types of SEO experts There are basically two types of SEO experts. The developers who learned marketing and the marketers that learned code. SEO has both technical aspects and marketing aspects. The technical aspects have to do with the indexing and crawlability of your website. The marketing aspects include content, site structure, and linking…

    Marieke Van De Rakt/ Yoastin SEO How To's- 13 readers -
  • How to Increase Your Adsense RPM

    The revenue that a website generates per 1,000 impressions (RPM) is a crucial statistic that website owners should always look to improve. After all, it is directly correlated to how much money the website will produce from advertising revenues such as Google Adsense and PPC. It is true that the RPM will also depend on external factors that you will have no control over, such ...

    Will Green/ ppc.org- 18 readers -
  • How to Use Pinterest for Your Blog

    … results? All that is well and good (I can hear you thinking), but Tailwind makes a Pinterest tool. So naturally, you’re going to do well on Pinterest. What about MY business? It’s true. You will get out of Pinterest what you put into it. But our blog is not what you would think of as a natural fit for the visual search and discovery engine. Yet…

    Tailwind Blogin Social How To's- 11 readers -
  • How to create the perfect 404 page

    Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.

    Search Engine Watch- 15 readers -
  • How to Make a Killer Out Of Your Content Marketing by Being Creative

    1One of the major misconceptions about content marketing is that marketers think there are certain ‘hacks’ that will create a stellar content marketing campaign. The truth could not be farther from this idea. Content marketing is all about creativity, and since there are no hacks to become creative, there can be no hacks to boost your content marketing campaign.

    Relevance- 16 readers -
  • How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

    Before digging into your or your client’s AdWords account, you might need to do some tidying up first. Image via Shutterstock. When PPC agency ParaCore started working with a niche inspection company, they realized pretty quickly that before they could start optimizing this client’s AdWords account, they needed to do some necessary housekeeping.

    Unbounce- 15 readers -
  • Switching gears: How Autotrader UK finished the race to GDPR ahead of the pack

    … It’s rare these days to find a publisher steering confidently toward the European Union’s new General Data Protection Regulation, a set of rules that curtails their ability to collect data on EU audiences and threatens heavy fines for infractions. But Craig Newsome, head of ad ops and client services at Autotrader.co.uk is just such a rare make…

    Digidayin How To's- 20 readers -
  • How Home Depot has remained ‘Amazon-proof’

    For Home Depot, Amazon doesn’t seem to be as big of a threat as it is for fashion retailers and department stores. The home improvement chain’s quarterly sales reached a record high this year when many retailers are closing their stores. With more than 2,200 stores across the U.S., Canada and Mexico, Home Depot reported last month quarterly sales of around $28 billion, up 6.

    Yuyu Chen/ Digiday- 17 readers -