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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brick-and-Mortar Merchants Can Win Local Search (Street Fight) A battle is being waged online, as independent merchants struggle for top billing in local search results. We asked six experts for their best strategies for “winning” local search. Here’s what they said.
We idealize that picturesque Friday night family time where Mom, Dad and their 2.5 kids fire up NBC on the one television in the house and snuggle in on the couch for 30 minutes or an hour of uninterrupted entertainment. But that was when we only had access to one form of entertainment at a time. Multi-tasking wasn’t a thing.
The Internet is becoming increasingly cluttered. In 2005, we were reportedly exposed to over 3,500 brand messages per day. Nowadays, that figure is closer to 10,000 (if not already higher). 5.3 trillion display ads are shown online each year, 400million Tweets sent daily, and 4.75 billion pieces of content shared on Facebook every day.
The peach emoji grew to notoriety as a way to represent something vastly different than the fruit. That all changed Friday when a new social network boasting the enticing URL peach.cool emerged as the latest obsession among social-savvy circles. We haven’t seen this much hype for a new social network since the rush (and eventual crush) of Ello.
… Everyone’s doing it. Your friend does it, your co-worker does it, and you come to find out your boss even does it too. Blogging that is. It seems just about everyone has a blog these days. And with approximately 42,000,000 WordPress blogs online, it’s not difficult to find what you’re looking for online in a blog post. You want in, and now…
A battle is being waged online, as independent merchants struggle for top billing in local search results. According to Street Fight’s Local Merchant Survey, one-quarter (25%) of SMBs say search engine optimization is the area of marketing where they need the most help. Part of the challenge for Main Street merchants has to do with fragmentation, and the fact that consumers a ...
Are you responsible for reporting your social media results? Do you need to develop a reporting system? Knowing who you report to and what metrics they need will help you streamline the process and ensure you’re delivering reports on time. In this article you’ll discover how to develop a social media reporting system for your business.
Subscription businesses have been a hot trend in the entrepreneurial marketplace for a while thanks to their low launch costs, high scalability, and high customizability: Any demand, lifestyle or cross-product theme you can imagine is ready to be a subscription business that can start as small as you want and grow as fast and as big as you can plan for.
This is a guest post by Tom Hunt from Virtual Valley Blog and sTitch Leggings. It’s 4pm on the 22nd of December 2012 and I am cold. Two of my good friends and I are standing alert on a freezing market stall in the East End of London in an attempt to sell our new brand of male leggings (which were actually just female leggings purchased from eBay with our logo drawn on with a fabric pen).
Does your business know how to deal with online trolls and negative comments? For many people in business, the main concern is how negative comments on their social media channels could ruin their reputation or damage their brand. Trolls are an unavoidable part of the web, with social media providing the perfect veil of anonymity.
Franchisees often struggle to find the time and the money to market, especially at start-up when owners are working day and night to keep the doors open and make payroll. They shouldn’t have to reinvent the wheel to do their own marketing. For franchisors, brand recognition and marketing are especially critical due to the sheer scale of the operation.
AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving them your whole marketing budget. Fortunately, all that money doesn’t have to go to waste. With a bit of finagling, it’s relatively easy to figure out which search terms have value and which ones are money pits — if you know what you’re doing.
Webinars can be a powerful way of building sales for your products and services. But webinar marketing require a lot of planning. There are a lot of tactics to achieving the conversions you want on the call (if you are selling!) and there’s a lot of follow-up work. If someone is going to set aside around one hour of their time to listen to your webinar, it shows there is poten ...