• How Equinox uses its mobile app to collect customer data

    … of Equinox’s members use the company’s mobile app, and 88 percent are registered online, creating what vp of brand marketing Carla Dunham calls extremely “clean” data that has “integrity.” Data points like where guests check in to the clubs, the types of classes they favor, their fitness goals and whether they do personal training or go to the spa…

    Shareen Pathak/ Digidayin How To's- 27 readers -
  • How Google went all in on video meetings (and you can, too)

    Editor’s note: this is the first article in a five-part series on Google Hangouts. I’ve worked at Google for more than a decade and have seen the company expand across geographies—including to Stockholm where I have worked from day one. My coworkers and I build video conferencing technology to help global teams work better together.

    The Official Google Blog- 27 readers -
  • How to Identify Influencers – #SimplyChat Recap

    … 1024512 In an effort to create a community of social marketers which shares tips and tricks with each other, we decided to host a weekly Twitter chat. The first #SimplyChat was last Thursday, and the discussion topic was identifying influencers. Influencer marketing is quite the buzzword in the marketing industry. The basics of what influencer…

    Simply Measuredin How To's- 19 readers -
  • How AI Bots, Voice Assistants Are Changing Shopper Behaviors

    … More than three-quarters of Americans now use smartphones, more than two billion messages are exchanged between people and businesses each month through Facebook Messenger, and usage of voice-enabled speakers, like Amazon Alexa and Google Home, is poised to grow another 130% this year alone. Rapid changes in the way people communicate aren’t…

    Stephanie Miles/ Street Fightin How To's- 17 readers -
  • Cheatsheet: How the FTC is cracking down on deceptive influencer marketing

    The U.S. Federal Trade Commission has noticed celebrities and social stars are weaving branded content into their personal accounts without explicit disclosure, and it has started taking violations of its Endorsement Guides more seriously. The government agency requires social stars to clearly and conspicuously disclose their endorsement relationships with marketers.

    Yuyu Chen/ Digiday- 17 readers -
  • How Social Media Disasters Can Tarnish Brands

    Gaffes by businesses, celebrities, and politicians on Twitter and Facebook have been with us since the advent of social media, but recent events have highlighted two very serious consequences that may not have been clear to those taking a cavalier attitude towards social media behavior. Social media actions can have legal consequences.

    Street Fight- 14 readers -