• How girls see the world: Girlgaze and Pixel 2

    … Girlgaze is a multimedia company that highlights the work of female-identifying creatives and is dedicated to closing the gender gap by providing paid job opportunities for its global community. Girlgaze’s inaugural zine, out today, was created primarily using Pixel 2, and today we’re also releasing a collection of Live Cases featuring…

    The Official Google Blogin How To's- 16 readers -
  • How One University Used Social Media to Raise $28M in a Single Day

    Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent.

    Hootsuite- 16 readers -
  • “Good on Social”: What It Means and How to Do It

    … 25601440 10 Social Marketing Lessons from Forbes Most Valuable Brands Download “That brand is good on social” is a phrase I hear a lot when I speak with social marketers. Every marketer has a brand or two they admire for their presence on social, but what makes those brands “good on social?” I set out to answer this question, and frankly…

    Simply Measuredin How To's- 15 readers -
  • Day in the Life: How a reseller makes millions on Amazon

    If anyone understands consumer demand for e-commerce, it’s Ryan Grant, a 28-year-old from Minneapolis who quit his accounting job four years ago to resell Walmart goods on Amazon. What started out as a side job grew into a multimillion-dollar company, Grant Enterprises. Today, Grant and his 10-person team has generated $8 million in sales by buying items on sale from retailers ...

    Digiday- 12 readers -
  • How to Use PPC For Law Firm Lead Generation – SEM Lessons for Professional Services Firms

    Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of lessons to draw for any business that’s in ...

    Portent, Inc- 11 readers -
  • How to Apply The 80/20 Rule in Blog Content Marketing

    For a blogger, it’s hard to gauge how well we can create engaging content. Some days, we’ll be churning out articles left and right, and other days, you might be staring at a blank page for hours. Trying to be an efficient blogger is no easy task but there is a way to do it. All you have to is apply the 80/20 rule of writing.

    NoPassiveIncome.com- 11 readers -
  • How Do You Buy Bitcoin?

    If you want to learn about bitcoin, the best way is to get some in your “pocket.” Even though this is difficult and might even be dangerous, getting bitcoins is quite easy and safe. In many ways, it’s probably even easier than opening up regular bank accounts. Given how the banking system works today, it is probably a lot safer too.

    Blogtrepreneur- 11 readers -
  • How the Pixel 2's security module delivers enterprise-grade security

    Security is often top of mind for enterprise customers when it comes to choosing a device for work. Company data should be protected against all manner of threats to avoid a costly and distressing security breach. The new Google Pixel 2 was built with a tamper-resistant hardware security module that reinforces the lock screen against malware and hardware attacks to better sa ...

    The Official Google Blog- 10 readers -
  • How Mountain Dew is experimenting with 360-degree video

    PepsiCo’s marketers for its Mountain Dew brand aren’t getting carried away after seeing a 360-degree video campaign from earlier this year generate more click-throughs than some mobile video campaigns. Working with streetball star Grayson “The Professor” Boucher, Mountain Dew ran the #GotHandles campaign, a game that let fans try to complete a series of Boucher’s moves in virtual reality.

    Digiday- 10 readers -
  • How to Find Quick Win Opportunities in Google Analytics

    This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding something you can move on.

    Michael Wiegand/ Portent, Inc- 10 readers -