• Made for Each Other: Wallets, Loyalty, and Mobile Payments

    It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon, including the promise of a virtuous circle where mobile wallet-enabled loyalty programs encourage payments and vice versa.

    Street Fight- 10 readers -
  • 9 Ways Facebook Creative Hub Will Energize Your Social Ads

    I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff. Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.

    WordStream- 11 readers -
  • Going Mobile First As a Major Brand: Lessons from Next10x

    At our Next10x: Mastering Mobile Digital Marketing conference in Boston this past April, the heads of SEO for three of the best known brands in the world explained the unique challenges and opportunities for enterprise-level SEO as the world goes increasingly mobile. In this post I’ll share with you some of those challenges and opportunities, and how Hilton Worldwide, The Hom ...

    Mark Traphagen/ Stone Temple Consulting- 26 readers -
  • A Guide To Promote Your Mobile Application On Social Media Platforms

    … are millions of people worldwide, who is using Twitter daily and 85% of those are accessing Twitter through a mobile device. Marketing through Twitter enables you to target these users and increase app installs and engagement level. Moreover, using this amazing platform, you can reach influencers by remaking them in your tweets. Twitter Cards were one new…

    The Next Scoopin Social Mobile- 13 readers -
  • CMO audit series, Part 2: Untangling the web of mobile technology

    This CMO audit series sets out to provide insight into the six most significant growth drivers in marketing: customer journey, marketing technology, growth channel mix, user experience, devices and analytics. (If you didn’t catch Part 1, on the customer journey, catch up now.) Today’s post will focus on technology.

    Marketing Land- 15 readers -
  • Mobile Micro-Moment Advertising Changing The Game Explains MobiVisits

    In a world where an average person touches his smartphone 2,617 times a day , it won’t be wrong to say that we are a generation dependent on our gadgets and internet. Smartphones have become an integral part of our lives. Getting bored? Check mobile. Want to search? Google on phone. Feeling happy? Share on Social media. Need help? Tab tablet, reach out to your friends.

    Performance Marketing Insider- 22 readers -
  • How auto brands are connecting with customers on mobile

    Over 52 percent of all internet activity now takes place on mobile, with nearly 90 percent of that time passing in apps alone. By 2019, mobile advertising will represent 72 percent of all US digital ad spending. Leading brands know this and prioritize the power of mobile-first connections with their audiences.

    Digiday- 16 readers -
  • Best Mobile Digital Marketing Tips from Next10x

    The mobile revolution is well underway, but how should digital marketers respond? On April 5, 2017, Stone Temple Consulting sponsored Next10x: Mastering Mobile Digital Marketing, a one-day conference focused entirely on all the major disciplines of digital marketing and how they must adapt for the mobile-first world.

    Mark Traphagen/ Stone Temple Consulting- 24 readers -
  • 6 Brand Certifications to Make You a Better Social Media Marketer

    As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the skills required to stay competitive. Nearly eight in 10 middle-skill jobs now require digital skills here’s what you can do to bridg ...

    Hootsuite- 16 readers -