• Vice UK and Weber Shandwick lead the 2017 Digiday Awards Europe finalists

    Vice UK and Weber Shandwick are tied with four nominations in the second annual Digiday Awards Europe. The Digiday Awards Europe, which are separate from Digiday’s U.S. awards business, recognize the publishers, advertisers and technology platforms bringing about change and innovation in Europe. Vice UK is up for Best Use of Multimedia and Best Brand Partnership for its “The F ...

    Digiday- 29 readers -
  • Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

    Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, vice president of marketing insights at GroundTruth. GroundTruth, a mobile advertising and data tech company (previously xAd), is focused on offline consumer behaviors that, when analyzed and cross-referenced, can provide real-world actionable recommendations and insights for brands.

    Street Fight- 12 readers -
  • Digital Marketing for Mobile-First Customers – Trends to Track

    …? Once you’re done reading this guide, the answer should be YES. Need for Speed – For Supercharged SEO and Meaty Bottom Line Ask any digital marketer who’s been active in the past three to five years – mobile site speed is one of the keys to success. Though the information is in the public domain, most webmasters tend to ignore that the standards…

    Joydeep Bhattacharya/ Relevancein SEO Mobile- 18 readers -
  • JCPenney’s Outgoing Mobile Chief: Digital Integration Vital for Retail Brands

    The future of retail is mobile. If this were not already common knowledge among retail insiders, recent developments would make it a truth impossible to ignore. Just last week, reports indicated that this year’s holiday shopping season will mark the first time more visits to shopping sites will come from mobile than desktop.

    Street Fight- 12 readers -
  • Where Local Agencies Help Brands Most

    … About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising…

    Street Fightin Display Mobile- 11 readers -
  • Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

    Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile October 26, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two New Facebook Tools Will Help Brands Craft Ads for Every Environment (AdWeek) Facebook is now allowing advertisers to cust.

    Street Fight- 14 readers -
  • Why Your B2B Team Is Investing Too Much in Mobile

    Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How to Drive Growth in a Mobile-First World.” And a few months ago, Entrepreneur declared that “The Dominance of Mobile Marketing Is Complete.

    The Content Strategist- 14 readers -
  • How to Choose Dynamic Images for Your Blog Posts

    … paragraph that will unite your content and give you more options for a header image. For a recent content marketing tips post, I could have stuck with a generic “businessperson” or “office” header image. Instead, I added a personal note about Lego in the beginning, and found a dynamite visual that helped introduce the metaphor: Take Your Own…

    TopRank®in Mobile Content How To's- 13 readers -
  • September Month In Numbers

    Video marketing has long been moving to the fore. According to Inc. video marketing is projected to account for more than 80% of all web traffic by 2019. Digital marketing trends saw a distinct focus on the small screen in September, and the impact it can have upon traditional digital content. Here we break down the latest stats.

    Attacat of Edinburgh- 6 readers -