• A Snapshot of Omnichannel Consumer Buying Behavior in 2017

    Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform can recognize where the consumer is and push a marketing message that’s relevant, applicable to the ...

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Top 25 Inbound Marketing Articles – Week of 05/26/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to create a strategy for cold Email Marketing, use Online Reputation Management as a marketing strategy, and increase Conversions using surveys and structured testing.

    UpCity Daily Tips- 20 readers -
  • Why You Should Own Your Marketing, Not Rent It

    Generally speaking, digital marketers are pretty skilled ball-jugglers. We constantly balance competing deadlines, extract value out of less-than-ideal budgets, and generate instant search engine visibility under pressure. We have a few tricks up our sleeve for doing that, including online ad networks such as Google AdWords, Facebook Advertising and LinkedIn Ads.

    Jeffbullas's Blog- 14 readers -
  • 6 months in: Which mobile formats are living up to 2017 predictions?

    … It’s as reliable as your post-New Year’s Eve hangover. Every year, industry executives and self-proclaimed “thought leaders” cough up a dizzying array of trend pieces and prediction roundups to tell you what’s going to be hot–and not–in the coming year. Sometimes they’re right, sometimes they’re wrong, but we rarely stop to take stock of how…

    Digidayin Mobile- 14 readers -
  • This Is How to Build Links Now: 10 Data-Backed Tips

    Link building is hard. And it should be. Links are supposed to be granted editorially, not something anybody with $5 can buy in bulk. Search ranking survey data via Moz But links became a commodity once every SEO and his cousin learned that links are the most important Google ranking factor. Quality? Pffft! Quantity was all that mattered for many link builders.

    Danny Goodwin/ WordStream- 13 readers -
  • 7 Must-Haves for a Landing Page

    … A landing page plays a major role in grabbing the attention of your prospects. Photo by Christopher Harris If done the right way, this page can be a dream come true when it comes to generating leads. What Is a Landing Page? A landing page, simply put, is an attractive, elegant, and clean page that immediately gets the attention of visitors to your…

    Growmapin Mobile- 9 readers -
  • A Beginner’s Guide to Predictable Marketing Funnels

    …. This is a way to acquire email addresses. 3 landing pages and thank you pages. This is where they will opt-in to get the lead magnets from above. 3 marketing “funnels” or email automation. These are the emails where you have the conversation with the lead based on where they are at in their journey. 3 sets of advertising. Amanda will be talking…

    Pat Flynn/ The Smart Passive Income Blogin Mobile- 11 readers -
  • How Advancing Location Tech Can Help Revitalize Retail

    Digital is not the enemy of brick-and-mortar businesses. That was a key message in a Street Fight webinar Thursday, which featured inMarket and the Integer Group. Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket.

    Street Fight- 15 readers -