• How To Get More Leads From Your Mobile Marketing

    … Mobile, Native Advertising Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much it – nice and laid back. Then came cell phones, then came tablets, and then came the biggest change in marketing…

    Relevancein Mobile How To's- 16 readers -
  • Why Premium Media Is the Gold Standard for Brand Marketers

    It has always been said that content is king. Hard to argue with the truth of that statement, but we should add something to it: when it comes to content, premium media is gold! High-quality premium media — and the publishers that deliver it — drives engagement and represents the greatest opportunities to connect with consumers.

    Street Fight- 17 readers -
  • Enterprise Local Marketers Treat AI Hype as Means to an End

    … automation provider Emarsys, that was all about AI and marketing. It seems like any marketing technology that uses pattern-matching or some kind of an algorithm is branded AI these days. While the topic is full of buzz, general-purpose AI is likely years away, though some multi-location brands are applying techniques like machine-learning…

    Street Fightin Mobile- 14 readers -
  • Propel your mobile app growth with Universal App Campaigns

    Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers what they need — whether it's a new pair of running shoes or puzzle game to pass the time during a flight delay. We launched Universal App Campaigns (UAC) two years ago to make it easier for you to grow your app business.

    Inside AdWords- 26 readers -
  • SapientRazorfish leads the third annual Digiday Signal Awards with three wins

    Interactive agency and Publicis Groupe subsidiary SapientRazorfish leads the third annual Digiday Signal Awards with three wins: Best Interactive Content Platform for its “Conference Rock” conference call line; Best Mobile App Platform for its digital collaboration with Indonesian telecom company Telkomsel; and Best Video Marketing & Advertising Platform for Magic Window, a collaboration wit.

    Digiday- 26 readers -
  • Openings and New Hires at Daily Voice, Near, Local SEO Guide

    … Vice President for Advertising at Dow Jones. He chaired the board of the Interactive Advertising Bureau in 2013-2014. Yext Appoints CEO in Japan Eiji Uda has joined Yext as Chairman and CEO of Yext in Japan. Uda will lead Yext’s Japanese entity, Yext KK, based in Tokyo. Uda is a seasoned executive and was most recently the founder and CEO…

    Geoff Michener/ Street Fightin SEO Mobile- 18 readers -
  • Snap Debuts Self-Serve Platform to Optimize Brand Ad Campaigns

    The new Web-based self-serve ad tool Snap Publisher has arrived, riding on a promise to clear the way for brands to create ads and distribute them quickly on Snapchat. Obviously there were already ads on the mobile app, but this speaks to an evolution of social and mobile advertising, and may create a new paradigm where any marketer can put together advertising for the app.

    Street Fight- 16 readers -
  • Make Money Promoting Mobile Offers with Pinox Affiliate Network

    The world of online marketing is one that is growing in all directions at all times. While most affiliates and advertisers got their starts with desktop and search marketing, now it’s all about mobile marketing and application downloads. With more people preferring to use their mobile devices over traditional desktops, the demand for mobile traffic and monetization is now higher than ever.

    Zac Johnson/ Zac Johnson- 20 readers -
  • PPC 102: Seven tips to improve your paid search campaigns

    Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘.

    Search Engine Watch- 13 readers -
  • Make More Mobile Money Online with AdMobiSpy

    Why reinvent the wheel when there are literally thousands, if not millions of other people already working on creating bigger, better and faster wheels all the time? Doesn’t it just make more sense if you can leverage what they’re already doing for your own profit? In essence, that’s what you get when you leverage the power of AdMobiSpy in the realm of mobile advertising.

    Michael Kwan/ John Chow dot Com- 18 readers -