• Tim O’Neil to Lead AdColony’s App-Install Team

    AdColony is a large mobile advertising platform, and they recently announced that they are hiring on Tim O’Neil to the position of VP of Performance Advertising, North America. This is a new position that has been created, and in this new role he will lead the company’s app install business. The emailed statement says, “O’Neil is joining one of the most well-established and ...

    Michael Levanduski/ Performance Marketing Insider- 24 readers -
  • Openings and New Hires at Empyr, Vistar Media, LotLinx

    … such as Cook could mean a bigger raise or acquisition in the works for Empyr. Empyr has raised around $3m in venture capital and its subsidiary – MOGL – has raised over $45m in venture funding. Two New Hires At LotLinx LotLinx announced the addition of two new members to its executive staff. Bob Sherman, has been named Vice President of Enterprise…

    Geoff Michener/ Street Fightin Mobile- 20 readers -
  • Vice UK and Weber Shandwick lead the 2017 Digiday Awards Europe finalists

    Vice UK and Weber Shandwick are tied with four nominations in the second annual Digiday Awards Europe. The Digiday Awards Europe, which are separate from Digiday’s U.S. awards business, recognize the publishers, advertisers and technology platforms bringing about change and innovation in Europe. Vice UK is up for Best Use of Multimedia and Best Brand Partnership for its “The F ...

    Digiday- 33 readers -
  • Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

    …/longitude data from a device with information about the physical boundaries of business locations from the company’s Blueprints technology. “It gives us a really precise picture of where the location dot is, whether it’s in a store, on a retail block, or in the parking lot,” Ohle says. With that, GroundTruth is able to aggregate all the data points…

    Street Fightin Mobile- 14 readers -
  • Digital Marketing for Mobile-First Customers – Trends to Track

    In late 2016, Google announced its plans to launch the mobile-first index. Once this comes into play (expected sometime in 2018), Google will rank websites based on their mobile versions instead of their desktop versions. This is just one of the several forces that have made mobile marketing the first priority for most digital marketers.

    Joydeep Bhattacharya/ Relevance- 20 readers -
  • JCPenney’s Outgoing Mobile Chief: Digital Integration Vital for Retail Brands

    … The future of retail is mobile. If this were not already common knowledge among retail insiders, recent developments would make it a truth impossible to ignore. Just last week, reports indicated that this year’s holiday shopping season will mark the first time more visits to shopping sites will come from mobile than desktop. We are long past…

    Street Fightin Mobile- 12 readers -
  • Where Local Agencies Help Brands Most

    … About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising…

    Street Fightin Display Mobile- 12 readers -