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… Mobile, Native Advertising Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much it – nice and laid back. Then came cell phones, then came tablets, and then came the biggest change in marketing…
For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top down decisions that were influenced by lack of foresight, knowledge or budget.
It has always been said that content is king. Hard to argue with the truth of that statement, but we should add something to it: when it comes to content, premium media is gold! High-quality premium media — and the publishers that deliver it — drives engagement and represents the greatest opportunities to connect with consumers.
… automation provider Emarsys, that was all about AI and marketing. It seems like any marketing technology that uses pattern-matching or some kind of an algorithm is branded AI these days. While the topic is full of buzz, general-purpose AI is likely years away, though some multi-location brands are applying techniques like machine-learning…
Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers what they need — whether it's a new pair of running shoes or puzzle game to pass the time during a flight delay. We launched Universal App Campaigns (UAC) two years ago to make it easier for you to grow your app business.
… questions. How different should my Facebook post be to my Twitter or Instagram tactics. What priority should I put on email marketing? How does my content marketing help build my search engine optimization? The questions are many and complex. But first let’s take a closer look at what are some of the challenges facing digital marketing executives…
Interactive agency and Publicis Groupe subsidiary SapientRazorfish leads the third annual Digiday Signal Awards with three wins: Best Interactive Content Platform for its “Conference Rock” conference call line; Best Mobile App Platform for its digital collaboration with Indonesian telecom company Telkomsel; and Best Video Marketing & Advertising Platform for Magic Window, a collaboration wit.
… Vice President for Advertising at Dow Jones. He chaired the board of the Interactive Advertising Bureau in 2013-2014. Yext Appoints CEO in Japan Eiji Uda has joined Yext as Chairman and CEO of Yext in Japan. Uda will lead Yext’s Japanese entity, Yext KK, based in Tokyo. Uda is a seasoned executive and was most recently the founder and CEO…
Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data July 19, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding (Recode) Dipanshu “D” Sharma, the head of the ad tech startup GroundT.
The new Web-based self-serve ad tool Snap Publisher has arrived, riding on a promise to clear the way for brands to create ads and distribute them quickly on Snapchat. Obviously there were already ads on the mobile app, but this speaks to an evolution of social and mobile advertising, and may create a new paradigm where any marketer can put together advertising for the app.
Vice. Vanity Fair. UBS. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke. But over the past three years, financial services giant UBS has been partnering with Vanity Fair and Vice on one of the most ambitious and intriguing partnerships in finance content: Unlimited, an editorial site designed to reach wealthy women and millennials.
The world of online marketing is one that is growing in all directions at all times. While most affiliates and advertisers got their starts with desktop and search marketing, now it’s all about mobile marketing and application downloads. With more people preferring to use their mobile devices over traditional desktops, the demand for mobile traffic and monetization is now higher than ever.
Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social July 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Foursquare and Factual Partnerships Double Geofilter Usage (TechCrunch) Making geofilters scalable so even people in s.
Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘.
Why reinvent the wheel when there are literally thousands, if not millions of other people already working on creating bigger, better and faster wheels all the time? Doesn’t it just make more sense if you can leverage what they’re already doing for your own profit? In essence, that’s what you get when you leverage the power of AdMobiSpy in the realm of mobile advertising.