• Where Local Agencies Help Brands Most

    … About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising…

    Street Fightin Display Mobile- 12 readers -
  • How to Improve Your Social Media Campaigns for Better Lead Generation

    25601440 Is your social media marketing leading to the results you’re seeking? You could be looking for more followers or website traffic. You could have an ultimate goal of increasing sales. 2017 Holiday Planning Guide for Social Marketers Download When you want to generate leads from social media, you need to create compelling campaigns.

    Simply Measured- 16 readers -
  • Why Your B2B Team Is Investing Too Much in Mobile

    … getting left behind. But it’s time for us to rethink this blanket advice. Mobile optimization and investment may be necessary for a lot of brands, but for B2B companies, its importance has been wildly overstated. To debunk this misconception, let’s talk about the desktop computer. Sure, everyone owns a smartphone, but that doesn’t mean everyone uses…

    The Content Strategistin Mobile- 22 readers -
  • How to Choose Dynamic Images for Your Blog Posts

    … paragraph that will unite your content and give you more options for a header image. For a recent content marketing tips post, I could have stuck with a generic “businessperson” or “office” header image. Instead, I added a personal note about Lego in the beginning, and found a dynamite visual that helped introduce the metaphor: Take Your Own…

    TopRank®in Mobile Content How To's- 14 readers -
  • September Month In Numbers

    Video marketing has long been moving to the fore. According to Inc. video marketing is projected to account for more than 80% of all web traffic by 2019. Digital marketing trends saw a distinct focus on the small screen in September, and the impact it can have upon traditional digital content. Here we break down the latest stats.

    Attacat of Edinburgh- 6 readers -
  • 5 Ways to Target Moviegoers with Location-Based Marketing

    … 5 Ways to Target Moviegoers with Location-Based Marketing October 11, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the sales slump. Coming off of a 16% drop in domestic…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
  • How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

    Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray! Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to.

    Margot Da Cunha/ WordStream- 17 readers -
  • Virtual Real Estate

    Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN pic.twitter.com/WYUnHjjUjg— Donald J. Trump (@realDonaldTrump) July 2, 2017 CNN promised vengeance. Something To Believe In The pretense of objectivity has been dropped: These reporters aren't ideologues.

    Aaron Wall/ SEO Book- 9 readers -
  • Find more of your “star” customers with Universal App Campaigns

    We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible.

    Inside AdWords- 18 readers -
  • What should be Your Digital Marketing Strategy in 2017

    … Marketing is always a hot topic in business, especially digital marketing, given the fact that the internet changes very quickly and new trends emerge every few months. Additionally, digital marketing has never been better, and if done correctly, it can pay off multiple times. This is why everyone is online today and wants to promote products…

    ppc.orgin Social Paid Search Mobile- 12 readers -