• Digital Marketing Tools & Tactics: What the Trends Tell Us

    … get more out of existing assets. If you’re looking for a little help, check out our post on 100+ Digital Marketing Tools to Help You Become A More Effective Marketer. Other Nuggets Worth Noting Among the many digital marketing trends in the Getapp report, here are a few others that caught our eyes: Segmented email campaigns have a 14.3% higher…

    TopRank®in Mobile EMail- 16 readers -
  • Universal App Campaigns: Steer Performance with Creative Assets

    We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.

    Inside AdWords- 12 readers -
  • Does the Google Interstitials Penalty Impact Your SEO Efforts?

    Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages that use intrusive pop-up and interstitial ads in mobile search. Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say? Be patient and you’ll ...

    cognitiveSEO- 35 readers -
  • A Look Back At Top Inbound Marketing Articles Of The August 2017

    … which will surely aware you with the trends as well as gives you the best solution ever for your marketing or business problems. Let’s go for another round up again. In this article roundup, we will talking about the latest trends and upcoming news in digital marketing, content marketing, online marketing, SEO, Social Media and email marketing. Check…

    The Next Scoopin Mobile- 26 readers -
  • Taking the Pulse of the Location Data Ecosystem

    …-touch attribution techniques. At the same time, they’re more likely than most to cite managing multiple sources of data as their most difficult digital marketing challenge. These early adopters of location data are great prospects for suppliers of local marketing and commerce technologies. They’re sophisticated in their attribution and audience…

    Street Fightin Social Mobile- 15 readers -
  • Marketing Changes You Have to Make Now

    … out. In fact, you'll lose ground with Google if you don't adapt. Google now penalizes sites that aren't optimized for mobile devices by giving more weight to those that do. Mobile will only grow from its already large 35 percent share of the market. Steer your marketing efforts toward making sure your website and content is optimized for people…

    Blogtrepreneurin Mobile- 17 readers -
  • Placed Analysis Uncovers Location Data Biases

    … Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising…

    Stephanie Miles/ Street Fightin Mobile- 26 readers -
  • Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

    Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored ...

    Nanigans- 12 readers -
  • Drawbridge Partnership Brings Identity Graph to Latin American Market

    Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way, partnering with Retargetly, a DMP headquartered in Argentina, to bring the Drawbridge Connecte ...

    Stephanie Miles/ Street Fight- 15 readers -
  • The state of mobile programmatic in 5 charts

    Mobile continues to eat desktop, but advertising spend on the platform hasn’t kept up with the amount of time spent on it. That’s changing. Mobile advertising will account for 63 percent of online spend and 26 percent of total media spend by 2019 — more than all traditional media, except TV, combined, according to Zenith’s latest ad forecast.

    Digiday- 29 readers -
  • How To Get More Leads From Your Mobile Marketing

    … Mobile, Native Advertising Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much it – nice and laid back. Then came cell phones, then came tablets, and then came the biggest change in marketing…

    Relevancein Mobile How To's- 18 readers -