• Comparing Enterprise and SMB Attitudes on Local Tech

    Selling hyperlocal marketing technologies and services to both multi-store brands and local merchants might seem to be the best way for a would-be provider to reach scale. When you boil it down, they’re trying to achieve the same objectives, right? Of course, it’s not that simple. According to recent surveys, both types of marketers are shifting budgets to digital — particular ...

    Street Fight- 16 readers -
  • Post-text: Emoji search is spreading

    Ever since the poop emoji went viral, brands have experimented with ways to use the expressive icons to connect with consumers. But custom keyboards and hashtags aren’t enough. One way that is becoming more popular is emoji search. Instead of typing keywords into a search bar (boring!), a user can simply insert an emoji to find what they are looking for.

    Digiday- 14 readers -
  • Beware of the hype that surrounds voice search advertising

    Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped. Google itself says it is still years away from being able to monetize voice searches in the same way it does search, apps, ads and online transactions. Consequently, it’s not spending much time at the moment thinking of a business model for it and advertisers to explo ...

    Digiday- 20 readers -
  • How Brands Can Refine Their Local Marketing Mix to Maximize Results

    The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. But the rising cost of attracting new customers, coupled with fixed marketing budgets, leaves little room for error as marketers look for the perfect balance between customer acquisition and loyalty.

    Stephanie Miles/ Street Fight- 19 readers -
  • Bing is Making Improvements to Mobile Advertising

    Microsoft’s Bing search engine is continuing to work toward developing into a real competitor with Google. While they have a long way to go, they are taking serious steps to make sure their customers are happy with the results. In addition, the fact that they have fewer advertisers can make them a great option for many marketers looking to get in front of a new audience, whic ...

    Michael Levanduski/ Performance Marketing Insider- 31 readers -
  • Good news? Slight Drop in Overall Ad Block Usage

    Over the past year, ad blocking software has gotten a lot of coverage because of the fact that it was becoming possible to block ads on a growing number of mobile devices. This led to a spike in the number of people using these ad blockers, and a significant growth in the worry that many advertisers and publishers had about what would happen if usage of ad blockers spread significantly.

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • Consumers Hate Mobile Ads, Find Too Intrusive

    A new survey from the Internet Advertising Bureau (IAB) has been released, and it found that people think mobile ads are becoming more intrusive. With the limited screen space available, people are more likely to notice these types of ads, and with more and more of them showing up, that can be a concern. Of course, marketers want consumers to notice these ads.

    Michael Levanduski/ Performance Marketing Insider- 24 readers -
  • What Happens to Local Data When Physical Stores Close?

    … More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead…

    Stephanie Miles/ Street Fightin Mobile- 21 readers -
  • Video Trends of 2017

    It’s no surprise that video is taking the digital advertising by storm. No matter what vertical, customer engagement is exponentially more positive to video and cinemagraph ad formats. Ad units have gotten more and more interactive over the years and now video is king. Video creative demand is soaring and online video spend is expected to grow a 31% over the next year.

    BoostBlog- 14 readers -
  • Meeker’s Report on the state of advertising and trends to watch out for

    Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago. The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well as a forecast for what is likely to come.

    Search Engine Watch- 20 readers -