• “AR is the new QR:” Lessons in interactive mobile

    People are always looking at mobile ads, but that doesn’t mean they’re seeing them. Without the widespread ability to track eyeballs—yet—advertisers are looking to add in interactive elements to their campaigns to make sure the $80 billion plus spent on mobile advertising is actually capturing people’s attention.

    Digiday- 22 readers -
  • The Future of Email and Mobile Marketing for Your Business

    If you want to successfully make money online and run a business that lasts for years to come, you need to be focusing on your email marketing. Over the past 20 years, I’ve been able to see firsthand the massive power of email marketing and how it’s gone from it’s most simple form of “You’ve Got Mail” on AOL, to now being used for list building, automation and retargeting.

    Zac Johnson/ Zac Johnson- 32 readers -
  • Top 25 Inbound Marketing Articles – Week of 06/16/17

    …. Jaspal Singh highlights the mistakes that must be avoided to improve the performance of your Email Marketing campaigns. Reputation Management: Ashley Rios highlights the best practices that help maintain a positive Online Reputation and make prospective customers love your brand. Mobile Optimization: Learn how to make your Mobile website…

    UpCity Daily Tipsin Mobile EMail Content- 19 readers -
  • Why Snapchat is a Powerful Business Tool

    This post was originally published on LinkedIn. Recently, I broke some major company news… on Snapchat. Using a special lens that made me look like a bunny rabbit and talk in a high-pitched voice, I announced that my company had acquired a tool for tracking social media analytics on Snapchat. The update was a bit silly, but I wanted to prove a point. Snapchat isn’t just for the kids anymore.

    Hootsuite- 19 readers -
  • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

    In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

    Stephanie Miles/ Street Fight- 46 readers -
  • #SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

    … Even though an entire industry has popped up around the use of evolving marketing technology to secure leads for consumer-facing brick-and-mortar businesses, Street Fight research shows “fewer than a quarter of local small businesses [use] mobile marketing regularly.” While industry regulars say digital marketing is a must-have for SMBs, many…

    Street Fightin Mobile- 16 readers -
  • The Dangerous Spread Of Fake Ads

    This article was originally published on huffingtonpost.com Cowritten with Robert Glazer, Founder and Managing Director of Acceleration Partners and Mehmet Oz, M.D. Cardiac Surgeon and Host of the Emmy-Award Winning ‘The Dr. Oz Show’. Did Fake News Sneak up on America? A recent Pew Research Center study reports that two-thirds of American adults get their news on Faceb ...

    Acceleration Partners- 17 readers -
  • #SFSNYC: How Facebook’s Mobile Studio Is Helping SMBs Target Consumers

    As consumers spend more and more time on mobile, the imperative for local businesses to bump up their mobile marketing strategies is more intense than ever. The challenge is greatest for small- and medium-sized businesses, which generally lack the large marketing teams of bigger brands. Keara Tanella, SMB Lead at Facebook’s Creative Shop, tackled this issue head-on at Street ...

    Street Fight- 12 readers -
  • Facebook adds templates for Canvas ads, extends iAd-like format to Collections

    Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of its showiest ad product less of a production and more of a plug-and-play and to extend its application beyond raising brand awareness to pushing sales. On Tuesday, Facebook rolled out three templates that self-serve advertisers can use to create ...

    Marketing Land- 17 readers -
  • Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search

    Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search June 7, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Apple and Google Take Aim at Ads, Publishers Tremble (Digiday) It’s been a week of muscle-flexing by the platform giants.

    Street Fight- 16 readers -