• 40 Marketing Newsletters You Will Want in Your Inbox

    Marketing newsletters can always be a good topic to start a fiery debate. There are two parties involved, and both of them are right! Newsletters are helpful, necessary, engaging, and most of the times free – yes. But, at the same time, they can be annoying, intrusive, spammy, and often irrelevant to our daily interests – true.

    cognitiveSEO- 23 readers -
  • The 5 best tools to develop a mobile-first SEO strategy

    Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy? While we await the launch of Google’s mobile-first index, search marketers are aiming to capitalize on the growing quantity ...

    Search Engine Watch- 15 readers -
  • The Ultimate Guide To Mobile App Monetization

    The app economy will double by 2020 and reach astonishing $101 billion in global revenue. Good news, right? People are eager to spend more money on great mobile products. Yet, monetizing an app still seems to be an attainable goal for a lot of product owners. Tristan Louis has calculated back in 2013 that the average revenue per app download is just $0.18 for Android apps and $.

    MonetizePros- 24 readers -
  • Interview with Jason O’Hare @MobileMonkey

    It’s no secret that I love meeting and connecting with new people. Whether it be someone in the industry or an elderly lady at the bus stop, I’m always down for a chat. In the most basic sense, I love hearing stories. This is exactly what prompted me to ask today’s guest, Jason O’Hare, if he would be interested in doing an interview for the TechWyse blog.

    Rise to the Top- 14 readers -
  • Universal App Campaigns: Optimize for the Right In-app Action

    As you may have heard, we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.

    Inside AdWords- 16 readers -
  • ZOG Digital Announces Integrated Amazon Digital Marketing Services

    …Amazon Search Optimizations and Paid Media Strategies Lead to Ecommerce Success PHOENIX (September 25, 2017) – ZOG Digital, a leading digital marketing agency, announced today, new services focused on content visibility through Amazon. Services include search engine optimization alongside paid media promotions. ZOG Digital helps to drive online…

    ZOG Digital Blogin Mobile- 33 readers -
  • Digital Marketing Tools & Tactics: What the Trends Tell Us

    … As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an expansive aggregation of digital marketing studies…

    TopRank®in Mobile EMail- 16 readers -
  • Universal App Campaigns: Steer Performance with Creative Assets

    We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.

    Inside AdWords- 12 readers -
  • Does the Google Interstitials Penalty Impact Your SEO Efforts?

    Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages that use intrusive pop-up and interstitial ads in mobile search. Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say? Be patient and you’ll ...

    cognitiveSEO- 35 readers -
  • Taking the Pulse of the Location Data Ecosystem

    Companies selling location and proximity data and services themselves concede that it’s a pretty small market, but that location data is an increasingly critical signal for a variety of marketing, operations, and product features well beyond mobile advertising. Street Fight surveys confirm that location data is attracting lots of interest from local marketers, even as spending ...

    Street Fight- 15 readers -
  • Marketing Changes You Have to Make Now

    If you thought marketing the last couple of years was a rollercoaster ride, wait until you see what next year has in store. So many changes are coming, in fact, the standard ways of building customer relationships and advertising goods and services simply won't work. If you feel a panic coming on, take a deep breath.

    Blogtrepreneur- 17 readers -
  • Placed Analysis Uncovers Location Data Biases

    … Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising…

    Stephanie Miles/ Street Fightin Mobile- 26 readers -
  • Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

    Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored ...

    Nanigans- 12 readers -