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Well hello there, and welcome back to our weekly stats roundup. This time it includes data about Enhanced Campaigns, Facebook's earnings, analytics tools, Christmas, data privacy and the thorny relationship between CIOs and CMOs. For more of this type of thing, download the Econsultancy Internet Statistics Compendium...
… US Mobile advertising will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion, according to new figures from eMarketer. By 2018, they estimate, mobile search spending will reach $28.41 billion, or 85.9% of the US digital search advertising market. But inside of this market…
LiquidM, an industry leading mobile advertising management platform, has launched a new native ad creator in order to help marketers create ads that look great on mobile devices. The new technology helps to blend ads naturally into existing content, helping to provide a beautiful experience for customers that should translate into higher click through rates and other great benefits.
It is certainly no secret that Facebook has been betting heavily on mobile ads in recent years. In the 4th quarter of 2013, they brought in $1.25 billion in mobile revenue, which is over half the total ad income. According to recent reports, it seems that they will be doubling down on the mobile ads.