• Beware of the hype that surrounds voice search advertising

    Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped. Google itself says it is still years away from being able to monetize voice searches in the same way it does search, apps, ads and online transactions. Consequently, it’s not spending much time at the moment thinking of a business model for it and advertisers to explo ...

    Digiday- 20 readers -
  • How Brands Can Refine Their Local Marketing Mix to Maximize Results

    The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. But the rising cost of attracting new customers, coupled with fixed marketing budgets, leaves little room for error as marketers look for the perfect balance between customer acquisition and loyalty.

    Stephanie Miles/ Street Fight- 19 readers -
  • Bing is Making Improvements to Mobile Advertising

    Microsoft’s Bing search engine is continuing to work toward developing into a real competitor with Google. While they have a long way to go, they are taking serious steps to make sure their customers are happy with the results. In addition, the fact that they have fewer advertisers can make them a great option for many marketers looking to get in front of a new audience, whic ...

    Michael Levanduski/ Performance Marketing Insider- 31 readers -
  • Good news? Slight Drop in Overall Ad Block Usage

    Over the past year, ad blocking software has gotten a lot of coverage because of the fact that it was becoming possible to block ads on a growing number of mobile devices. This led to a spike in the number of people using these ad blockers, and a significant growth in the worry that many advertisers and publishers had about what would happen if usage of ad blockers spread significantly.

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • Consumers Hate Mobile Ads, Find Too Intrusive

    A new survey from the Internet Advertising Bureau (IAB) has been released, and it found that people think mobile ads are becoming more intrusive. With the limited screen space available, people are more likely to notice these types of ads, and with more and more of them showing up, that can be a concern. Of course, marketers want consumers to notice these ads.

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • What Happens to Local Data When Physical Stores Close?

    … to frustrated shoppers and missed opportunities for sales. “Coming across incorrect information on Google is frustrating to customers who have chosen to go to a location over possible competitors only to find out it is closed at what should be their moment of purchase,” says Ryan Weisert, director of client success at MomentFeed, a firm that manages…

    Stephanie Miles/ Street Fightin Mobile- 21 readers -
  • #12: Getting Started with Mobile Marketing with Greg Hickman

    … On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing. If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to […] The post #12: Getting Started with Mobile Marketing with Greg Hickman appeared first on Amy Porterfield | Online Marketing Expert. …

    Amy Porterfieldin Social Mobile EMail Facebook Twitter- 15 readers -
  • Video Trends of 2017

    It’s no surprise that video is taking the digital advertising by storm. No matter what vertical, customer engagement is exponentially more positive to video and cinemagraph ad formats. Ad units have gotten more and more interactive over the years and now video is king. Video creative demand is soaring and online video spend is expected to grow a 31% over the next year.

    BoostBlog- 15 readers -
  • “AR is the new QR:” Lessons in interactive mobile

    … People are always looking at mobile ads, but that doesn’t mean they’re seeing them. Without the widespread ability to track eyeballs—yet—advertisers are looking to add in interactive elements to their campaigns to make sure the $80 billion plus spent on mobile advertising is actually capturing people’s attention. We asked creative agency execs…

    Digidayin Mobile- 22 readers -
  • The Future of Email and Mobile Marketing for Your Business

    … If you want to successfully make money online and run a business that lasts for years to come, you need to be focusing on your email marketing. Over the past 20 years, I’ve been able to see firsthand the massive power of email marketing and how it’s gone from it’s most simple form of “You’ve Got Mail” on AOL, to now being used for list building…

    Zac Johnson/ Zac Johnsonin Mobile EMail- 32 readers -