• Is The Web as We Know It Dying?

    Something big is happening. The smart phone revolution that only started 10 years ago with the invention of the iPhone is changing our web behaviour. A report by Forrester revealed that we are spending 85% of our time on our mobile phone using apps and only 15% in the browser. We are also spending 85% of that time only using 5 apps. These include Apple, Facebook and Google.

    Jeff Bullas/ Jeffbullas's Blog- 26 readers -
  • HilltopAds – Worldwide Traffic? with Popup and Banner Advertising

    One of the greatest things about running a business on the internet is that there is pretty much a never ending supply of websites, content, and traffic to build ad campaigns around. Even if you never built a piece of content for your own website or brand, there are more than enough options out there for you to simply create a landing page and promote whatever it is you have to ...

    Zac Johnson/ Zac Johnson- 27 readers -
  • Street Fight Daily: Meeker Touts Mobile/Video/Voice, Facebook Expands Factual Partnership

    Street Fight Daily: Meeker Touts Mobile/Video/Voice, Facebook Expands Factual Partnership June 1, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mary Meeker’s 2017 Internet Trends Report (Recode) Kleiner Perkins Caufield & Byers partner Mary Meeker delivered her annual rapi.

    Street Fight- 21 readers -
  • The state of mobile advertising

    The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry reports and the takeaways for marketers. The major takeaways Mobile-based impressions and clicks are primary growth drivers for digital advertising.

    Yuyu Chen/ Digiday- 23 readers -
  • #SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

    … to small and medium-sized businesses (SMBs), a discerning eye will be necessary to sort out which providers have real, actionable data to back up their claims. Ray Green, vice-president of enterprise partnerships with Verve, a developer of location-based strategies for brands, will join us at Street Fight Summit on June 12-14, where he will talk…

    Street Fightin Mobile- 26 readers -
  • A Snapshot of Omnichannel Consumer Buying Behavior in 2017

    Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform can recognize where the consumer is and push a marketing message that’s relevant, applicable to the ...

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Top 25 Inbound Marketing Articles – Week of 05/26/17

    … improve SEO rankings from Tim Asimos’s blog. Kali Hawlk draws special attention to the basics of website optimization, that can make the website show up in Search Engines. Patrick Panuncillon highlights how SEO can benefit small businesses in a cost-efficient manner and helps them to gain the trust of people. Social Optimization: Follow…

    UpCity Daily Tipsin SEO Mobile EMail Content- 28 readers -
  • Why You Should Own Your Marketing, Not Rent It

    Generally speaking, digital marketers are pretty skilled ball-jugglers. We constantly balance competing deadlines, extract value out of less-than-ideal budgets, and generate instant search engine visibility under pressure. We have a few tricks up our sleeve for doing that, including online ad networks such as Google AdWords, Facebook Advertising and LinkedIn Ads.

    Jeffbullas's Blog- 18 readers -
  • 6 months in: Which mobile formats are living up to 2017 predictions?

    It’s as reliable as your post-New Year’s Eve hangover. Every year, industry executives and self-proclaimed “thought leaders” cough up a dizzying array of trend pieces and prediction roundups to tell you what’s going to be hot–and not–in the coming year. Sometimes they’re right, sometimes they’re wrong, but we rarely stop to take stock of how accurate these predictions may be.

    Digiday- 19 readers -
  • This Is How to Build Links Now: 10 Data-Backed Tips

    Link building is hard. And it should be. Links are supposed to be granted editorially, not something anybody with $5 can buy in bulk. Search ranking survey data via Moz But links became a commodity once every SEO and his cousin learned that links are the most important Google ranking factor. Quality? Pffft! Quantity was all that mattered for many link builders.

    Danny Goodwin/ WordStream- 24 readers -
  • 7 Must-Haves for a Landing Page

    … to your site. When built innovatively, a landing page can act as the cornerstone of a successful online marketing campaign. Why So Much Fuss About Landing Pages? “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” -Seth Godin The landing page is the PLACE where conversions happen. Having an effective landing…

    Growmapin Mobile- 18 readers -