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Street Fight Daily: How Google Cashes in on AI, Uber CEO Says IPO 18-36 Months Out August 31, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Microsoft Can Use AI to Extract Billions More in Ad Dollars from Clicks (Wired) When Google and Microsoft boast of their deep .
… Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way, partnering with Retargetly, a DMP headquartered in Argentina…
95% of Americans own a cell phone. After some quick back-of-the-napkin math, that’s 19 in 20 people in the U.S. And businesses have taken notice, implementing some of the most basic mobile marketing practices. Get Ca ...
We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.
Mobile continues to eat desktop, but advertising spend on the platform hasn’t kept up with the amount of time spent on it. That’s changing. Mobile advertising will account for 63 percent of online spend and 26 percent of total media spend by 2019 — more than all traditional media, except TV, combined, according to Zenith’s latest ad forecast.
Mobile, Native Advertising Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much it – nice and laid back. Then came cell phones, then came tablets, and then came the biggest change in marketing communications the world has ever seen.
For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top down decisions that were influenced by lack of foresight, knowledge or budget.
… quality over quantity; value it over a fleeting fascination with social, search, and the false promises that come with scale. This is the way to the gold standard we’re after. Tom Kenney is the CEO of Verve. Since founding Verve in 2005, he has focused on the power of location intelligence and mobile to provide advertisers with inventive solutions to amplify their mobile marketing strategies. …
Enterprise Local Marketers Treat AI Hype as Means to an End August 15, 2017 by David Card Leave a Comment Filed Under: Commentary I don’t know about you, but I’ve got at least three invitations to webinars on using artificial intelligence for marketing in my inbox. And last week I went to future of marketing mini-event, sponsored by marketing automation provider Emarsys, th ...
Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers what they need — whether it's a new pair of running shoes or puzzle game to pass the time during a flight delay. We launched Universal App Campaigns (UAC) two years ago to make it easier for you to grow your app business.
A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates. It raises questions.
Interactive agency and Publicis Groupe subsidiary SapientRazorfish leads the third annual Digiday Signal Awards with three wins: Best Interactive Content Platform for its “Conference Rock” conference call line; Best Mobile App Platform for its digital collaboration with Indonesian telecom company Telkomsel; and Best Video Marketing & Advertising Platform for Magic Window, a collaboration wit.
… Vice President for Advertising at Dow Jones. He chaired the board of the Interactive Advertising Bureau in 2013-2014. Yext Appoints CEO in Japan Eiji Uda has joined Yext as Chairman and CEO of Yext in Japan. Uda will lead Yext’s Japanese entity, Yext KK, based in Tokyo. Uda is a seasoned executive and was most recently the founder and CEO…
…, and the Softbank Group Corp. Uber Discriminates Against Riders with Disabilities, Suit Says (NYT) While Uber offers wheelchair-accessible cars through its UberWAV service, the lawsuit claims that these special cars, which typically have lifts and ramps for mobility devices, account for a tiny fraction of the 58,000 for-hire cars dispatched by Uber in New York City’s five boroughs. Get Street Fight Daily in your inbox! Subscribe to our newsletter. …
The new Web-based self-serve ad tool Snap Publisher has arrived, riding on a promise to clear the way for brands to create ads and distribute them quickly on Snapchat. Obviously there were already ads on the mobile app, but this speaks to an evolution of social and mobile advertising, and may create a new paradigm where any marketer can put together advertising for the app.