• The state of mobile programmatic in 5 charts

    Mobile continues to eat desktop, but advertising spend on the platform hasn’t kept up with the amount of time spent on it. That’s changing. Mobile advertising will account for 63 percent of online spend and 26 percent of total media spend by 2019 — more than all traditional media, except TV, combined, according to Zenith’s latest ad forecast.

    Digiday- 29 readers -
  • Placed Analysis Uncovers Location Data Biases

    … Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising…

    Stephanie Miles/ Street Fightin Mobile- 25 readers -
  • A Look Back At Top Inbound Marketing Articles Of The August 2017

    … which will surely aware you with the trends as well as gives you the best solution ever for your marketing or business problems. Let’s go for another round up again. In this article roundup, we will talking about the latest trends and upcoming news in digital marketing, content marketing, online marketing, SEO, Social Media and email marketing. Check…

    The Next Scoopin Mobile- 23 readers -
  • Marketing Changes You Have to Make Now

    If you thought marketing the last couple of years was a rollercoaster ride, wait until you see what next year has in store. So many changes are coming, in fact, the standard ways of building customer relationships and advertising goods and services simply won't work. If you feel a panic coming on, take a deep breath.

    Blogtrepreneur- 16 readers -
  • 15 Best Blogs To Follow About Affiliate Marketing

    … If you want to learn anything through the internet, one of the best sources of information is the blogs owned by industry influencers. These blogs are the platforms where they share their experiences and knowledge. Blogs are a great way to learn about any industry. In affiliate marketing if you are not following any industry blogs, you are most…

    KJ Rockerin Affiliate Mobile Blogging- 16 readers -
  • How To Get More Leads From Your Mobile Marketing

    … Mobile, Native Advertising Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much it – nice and laid back. Then came cell phones, then came tablets, and then came the biggest change in marketing…

    Relevancein Mobile How To's- 16 readers -
  • Digital Marketing Tools & Tactics: What the Trends Tell Us

    As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an expansive aggregation of digital marketing studies and reports from Getapp Lab, th ...

    TopRank®- 15 readers -
  • Street Fight Daily: How Google Cashes in on AI, Uber CEO Says IPO 18-36 Months Out

    Street Fight Daily: How Google Cashes in on AI, Uber CEO Says IPO 18-36 Months Out August 31, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Microsoft Can Use AI to Extract Billions More in Ad Dollars from Clicks (Wired) When Google and Microsoft boast of their deep .

    Street Fight- 15 readers -
  • Drawbridge Partnership Brings Identity Graph to Latin American Market

    Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way, partnering with Retargetly, a DMP headquartered in Argentina, to bring the Drawbridge Connecte ...

    Stephanie Miles/ Street Fight- 15 readers -
  • Taking the Pulse of the Location Data Ecosystem

    Companies selling location and proximity data and services themselves concede that it’s a pretty small market, but that location data is an increasingly critical signal for a variety of marketing, operations, and product features well beyond mobile advertising. Street Fight surveys confirm that location data is attracting lots of interest from local marketers, even as spending ...

    Street Fight- 12 readers -
  • Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

    Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored ...

    Nanigans- 12 readers -