• Vice UK and Weber Shandwick lead the 2017 Digiday Awards Europe finalists

    Vice UK and Weber Shandwick are tied with four nominations in the second annual Digiday Awards Europe. The Digiday Awards Europe, which are separate from Digiday’s U.S. awards business, recognize the publishers, advertisers and technology platforms bringing about change and innovation in Europe. Vice UK is up for Best Use of Multimedia and Best Brand Partnership for its “The F ...

    Digiday- 28 readers -
  • Digital Marketing for Mobile-First Customers – Trends to Track

    In late 2016, Google announced its plans to launch the mobile-first index. Once this comes into play (expected sometime in 2018), Google will rank websites based on their mobile versions instead of their desktop versions. This is just one of the several forces that have made mobile marketing the first priority for most digital marketers.

    Joydeep Bhattacharya/ Relevance- 18 readers -
  • Why Your B2B Team Is Investing Too Much in Mobile

    … Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How to Drive Growth in a Mobile-First World.” And a few months ago, Entrepreneur declared that “The Dominance of Mobile Marketing…

    The Content Strategistin Mobile- 14 readers -
  • Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

    Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile October 26, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two New Facebook Tools Will Help Brands Craft Ads for Every Environment (AdWeek) Facebook is now allowing advertisers to cust.

    Street Fight- 14 readers -
  • Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

    …/longitude data from a device with information about the physical boundaries of business locations from the company’s Blueprints technology. “It gives us a really precise picture of where the location dot is, whether it’s in a store, on a retail block, or in the parking lot,” Ohle says. With that, GroundTruth is able to aggregate all the data points…

    Street Fightin Mobile- 12 readers -
  • JCPenney’s Outgoing Mobile Chief: Digital Integration Vital for Retail Brands

    The future of retail is mobile. If this were not already common knowledge among retail insiders, recent developments would make it a truth impossible to ignore. Just last week, reports indicated that this year’s holiday shopping season will mark the first time more visits to shopping sites will come from mobile than desktop.

    Street Fight- 12 readers -
  • Where Local Agencies Help Brands Most

    … About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising…

    Street Fightin Display Mobile- 11 readers -