• This Week In Internet Marketing 2017 01 17

    … Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips for writing great headlines, as well as how to improve page authority, and technical SEO site fixes. We’re also looking at the do’s and don’ts of link building, as well as social media…

    Rise to the Topin Mobile- 67 readers -
  • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

    In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

    Stephanie Miles/ Street Fight- 46 readers -
  • ZOG Digital Announces Digital Marketing Innovation Summit 2017

    PHOENIX, Jan. 11, 2017 — ZOG Digital, a leading independent digital marketing agency, announces its first ever Innovation Summit, a two-day, invitation-only event scheduled to coincide with the Waste Management Phoenix Open. It was created for executives and brands interested in emerging digital strategies and industry innovation.

    ZOG Digital Blog- 45 readers -
  • Opinion: Everything is about to change, or the horizontilization of media

    Tom Goodwin is evp, head of innovation at Zenith, a part of Publicis Media. In a week where Facebook bowed its TV app with Samsung as a launch partner and Google launched a YouTube TV channel, we have to ask what this means for TV and then every other channel. We’ve always split vertically, from newspapers to outdoor, TV to cinema and from traditional to digital.

    Digiday- 42 readers -
  • 7 Untapped Features of Marketing Automation to Boost Business

    … a high level of usability with APIs to trigger events and exchange data for smooth operation and sharing of data with other systems of enterprise. Management of Social Media Marketing Campaigns MA software not only deliver emails, it also delivers social media campaigns and marketing on various platforms: Scheduling, sharing and automating…

    Relevancein Mobile EMail- 39 readers -
  • High Dollar Learnings from Affiliate Summit West 2017

    … More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one of the performance marketing industry’s largest conferences. The event features tradeshow areas, educational sessions by industry experts, and networking events. As the industry grows, the lines…

    Acceleration Partnersin Affiliate Mobile- 39 readers -
  • Five mobile must-haves to impact the customer journey this holiday season

    … a conquesting program by setting up geo-fences around your competitor location(s) and sweetening the deal to increase your share of wallet and loyalty. Beacon/WiFi intelligence and messaging There has been a lot of talk about the promise of Beacon and WiFi signals to support better customer knowledge, messaging and experiences in-store. According…

    Search Engine Watchin Mobile- 38 readers -