• xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

    … In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name…

    Stephanie Miles/ Street Fightin Mobile- 50 readers -
  • Opinion: Everything is about to change, or the horizontilization of media

    … Tom Goodwin is evp, head of innovation at Zenith, a part of Publicis Media. In a week where Facebook bowed its TV app with Samsung as a launch partner and Google launched a YouTube TV channel, we have to ask what this means for TV and then every other channel. We’ve always split vertically, from newspapers to outdoor, TV to cinema and from…

    Digidayin Mobile- 42 readers -
  • Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

    … In less than two years, location intelligence firm Cuebiq has grown to about 30 people, with employees stationed in multiple offices in the U.S. and in Milan, Italy. Cuebiq is a spin-off of Beintoo, a European mobile marketing company that CEO Antonio Tomarchio previously led before handing off the company to new leadership. Tomarchio says…

    Street Fightin Mobile- 39 readers -
  • How to Amp Up Your Mobile Marketing Strategy With Coupons

    Mobile phones, especially smartphones, are incredibly common today. In the population of almost 8 billion people worldwide, about 70% to 80% of them are mobile phone and smartphone users. According to many surveys and studies, these users never leave their phones out of their sights or farther than 100 meters away.

    Growmap- 39 readers -
  • The most treasured mobile marketing trends for 2017

    On average, American consumers download 2.3 apps every month. And yet, one in five of those apps are installed and then forgotten. In this white paper, we’ll discuss how to lure consumers in and then keep them engaged, all while monetizing your mobile app. You’ll learn: How adblocking and privacy concerns are really impacting mobil ...

    Digiday- 37 readers -
  • Does the Google Interstitials Penalty Impact Your SEO Efforts?

    Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages that use intrusive pop-up and interstitial ads in mobile search. Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say? Be patient and you’ll ...

    cognitiveSEO- 35 readers -
  • How Outside Marketers Can Succeed in China

    … In 2016, China was one of the most complex, fascinating and digitally connected markets in the world, but as the world continues to connect virtually, opportunities in China may become more accessible for international companies. App Annie recently released a report on mobile momentum, highlighting China as one of the largest drivers of growth…

    Marketing Technology Blogin Social Paid Search Mobile How To's- 35 readers -
  • Raise Report: Button, Flirtey, AppsFlyer Score New Rounds

    … Raise Report: Button, Flirtey, AppsFlyer Score New Rounds January 27, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, January 17: Shiftgig Reins In $20 Million for Short-Term Job Marketplace DRW…

    Street Fightin Mobile- 35 readers -