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  • 3 Tools for Your Next Mobile Marketing Campaign

    Marketers can no longer afford to ignore the opportunities that mobile offers. Having a mobile marketing campaign is now essential. By the end of 2017, brands will have spent close to $40 billion on mobile marketing. By 2020, they will spend over $65 billion. While mobile marketing is a major frontier for enabling brands to reach new customers, tackling it can be overwhelming.

    Growmap- 19 readers -
  • How to Use PPC For Law Firm Lead Generation – SEM Lessons for Professional Services Firms

    Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of lessons to draw for any business that’s in ...

    Portent, Inc- 13 readers -
  • 4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight

    By now, you should be well aware of Google AdWords’ capabilities of scaling your business. If you use it effectively, it can improve your brand awareness and considerably boost your leads and revenue. The problem with AdWords is that it can be a bit expensive. There are so many factors that you need to consider that it’s easy to end up spending more than you’ve planned.

    Jeffbullas's Blog- 22 readers -
  • John Lewis Advert – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC campaign’ series was from Voucher Honey, who had a well designed search advert and an exception landing page, mainly due to the simplicity of just a search bar that takes up the central area to it. With Christmas now nearly a month and a bit away, it is that time of year that retailers start to release their Christmas ...

    Will Green/ ppc.org- 11 readers -
  • 12 Ways to Generate Leads Online

    Wondering how to generate leads online? We have 12 effective tips to get you started! If you want to succeed in business today, you have to learn how to generate leads online. Customers now turn to the Internet to do virtually everything, from shopping for groceries to hiring a gardener. In fact, the Internet is the first place almost 90 percent of customers look when searching ...

    Blue Interactive Agency- 5 readers -
  • Content Marketing vs. Advertising: Which is Better?

    How to choose the best marketing channels for your needs Trying to decide if content marketing or paid advertising is the best way to promote your company? Why not try both? Content marketing has become widely recognized as a highly effective way for B2B and B2C companies to generate leads. Paid advertising, such as Google AdWords and Facebook Ads, is another useful way to generate leads.

    Blue Interactive Agency- 11 readers -
  • 5 Lessons I’ve Learned (the hard way) in CRO

    November 15, 2017 Approaching an anniversary commemorating the time I’ve spent in the glorious arena of conversion rate optimization under the umbrella of a stellar PPC agency (#8 on AdAge’s Best Places to Work list), I wanted to take this small corner of the Interwebs to share a few key lessons with you all. Why? Because I am a doer. I learn by doing. Thus, I tend to make mistakes.

    PPC Hero- 7 readers -
  • Retargeting Management: It’s Time to Change Your Approach

    …, AppLovin, etc.) and on paid search (Google, Yahoo, Bing). Nearly all of the social channels have their own proprietary user interface that allows for scalable campaign management, as do some of the search providers and the options for display advertising. But the majority of publisher networks for web and mobile display don’t come with in-house tools…

    Nanigansin Social Paid Search Display Retargeting- 14 readers -
  • 7 Ways to Write More Engaging, Compelling Website Copy

    Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action. You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill or selling plumbing fixtures.

    Dan Shewan/ WordStream- 13 readers -
  • 3 Must Dos for SEO of Websites

    … Search engine optimization is all too crucial to, pretty much, the performance of every website online. If you have good SEO and rank high for relevant keywords, then it is a safe bet to say that the website will generally do well. There are hundreds and hundreds of techniques that a website owner can implement to further improve the SEO…

    Will Green/ ppc.orgin Paid Search SEO- 14 readers -
  • NinthDecimal Launches Website-to-Store Attribution Solution

    Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.

    Stephanie Miles/ Street Fight- 18 readers -