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  • 3 Ways to Prepare for Google’s First Mobile-Index

    It should not come as a surprise to know that the amount of web traffic on mobile devices is increasing, whilst, at the same time, traffic coming from desktops is decreasing. This has been a general trend since the internet has become more readily available on smartphones. However, the problem with this, in the opinion of Google, is that we are now past the point where mobile d ...

    Will Green/ ppc.org- 4 readers -
  • New Sessions. New Networking. An All New Experience.

    When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It’s our most powerful tool in creating an event we believe helps our industry thrive. And we’ve used that information to build our best event yet, April 16-18 at the Hilton Austin.

    Nate Hollander/ PPC Hero- 5 readers -
  • 8 Real, Data-Backed Predictions for PPC in 2018

    In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some of last year’s most popular trends, we’ve got a lot to look forward to (and probably some preparing to do)! To separate the most-probably ...

    Mark Irvine/ WordStream- 4 readers -
  • Are the Top AdWords Ads for “Golf Vacations” Subpar?

    If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you study top AdWords ads in competitive markets, you’ll often find great examples of effective ad copy and landing pages that can inspire ideas to improve your own AdWords campaigns. I ...

    Adam Kreitman/ The Daily Egg- 13 readers -
  • PPC Budgets: Pass Go into 2018 and Collect Optimal ROI

    It’s the most wonderful time of year – budgeting season! With a new year comes a fresh slate when it comes to spend, so where do you start in terms of prioritizing where the money should go? With a carefully calculated strategy, you could find exponential success in 2018. In this webinar, Shape CEO Jon Davis and Hanapin Director of Services ...

    PPC Hero- 8 readers -
  • Giff Gaff – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from BT Mobile, who had an effective search advert, albeit the fact that they were ranked the lowest of the paid search results. The landing page was significantly poor, with many areas of improvement to get a conversion from the web user.

    Will Green/ ppc.org- 16 readers -
  • Ft Lauderdale Internet Marketing: How to Get Your South Florida Business Seen

    6 Factors When Considering Ft Lauderdale Internet Marketing Strategies Now that internet searches are the top way for customers to find products, services, and businesses, getting your South Florida business in the top search results is a marketing must. Developing a highly visible presence on the internet gets harder all time, though, as more businesses join the competition for online views.

    Blue Interactive Agency- 16 readers -
  • Review Ad Extension to be Removed from Google AdWords

    There are a wide range of ad extensions an advertiser can use to improve the performance of a pay per click search advert. One such ad extension that has been available for use since its launch in 2013 was the review extension. This was an ad extension which allowed a quote from another website (the reviewer) to display below the description of the search advert, providing feed ...

    Will Green/ ppc.org- 15 readers -
  • Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

    Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally con ...

    TopRank®- 21 readers -
  • 10 Tips for New Media Marketing

    by Robert Clough If you're just getting started in the realm of new media marketing it can be a little intimidating. Here's 10 tips to make it a little easier. As more businesses turn to the digital space, people may think that success will come more easily. In reality, 90% of new online businesses fail within four months of opening! If you're going to start an online bus ...

    Search Engine Guide- 13 readers -