• How To Build Landing Pages and Boost Conversions with Unbounce

    (This is the transcript from our new video so it may not read as well as a normal blog post would) I’m a major fan of Unbounce Landing Pages. I’ve used Unbounce when a client was undergoing a website relaunch or redesign. And rather than them stop their paid search activity altogether, lose money, and have a gap in their historical data, Unbounce was the solution. 14 readers -
  • 7 Nuggets of Search Marketing Wisdom from #MozCon

    The mass exodus of fellow search-nerds from Seattle has begun; amidst a wave of fanfare, beers, and tears (bye, Rand!), MozCon has drawn to a close. We sponsored a booth this year which gave our team hundreds of opportunities to connect with interesting people from all corners of the Earth (including some incredibly enthusiastic WordStream customers); three days of chatting a ...

    WordStream- 12 readers -
  • How to Rank Keyword in Google Top 10 : Updated 2017 Guide

    Want to rank higher? Or the goal is to gain more traffic? More traffic may lead to higher signups and more sales. Ultimately, getting higher rank on Google can lead you to higher return on investment. SEO, abbreviated as Search Engine Optimization is the process which contains optimizing of the online content such that major search engines like Google loves to show your conten ... 9 readers -
    Earlier about the same topic:
  • Use AdWords Scripts To Update Negative Placements

    July 21, 2017 Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this endeavor.

    Jacob Fairclough/ PPC Hero- 11 readers -
  • London Workshops for Account, Agency, and Excel Heroes!

    July 20, 2017 One of the most valuable pieces of the Hero Conf experience is our day 3 workshops that dive deep into the topics most relevant to today’s PPC marketer. And we’ve expanded our offerings to include three great options that are applicable regardless of role or seniority. Join us in London, 23-25 October to experience these great workshops: Excel Hero Worksho ...

    Nate Hollander/ PPC Hero- 10 readers -
  • – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Opun, who had a good search advert and a brilliant example of a landing page, especially after the poor landing page previous to that was from Aviva. The stock market is something that I am sure a lot of people take note of, if that is about staying up to date with shares/stocks people have b ...

    Will Green/ 12 readers -
  • Why IF Function Ads Need To Be In Your Testing Rotation

    July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow you to set specific guidelines based on audience or device data.

    PPC Hero- 10 readers -
  • 5 Key Strategies to Write Clickable Content for Every Social Network

    Social media play a very important role in a content’s promotion. However, they don’t do this by default. You are able to achieve the desired result and to reach the goals you set but simply writing a good content is not enough to do so. You need to know how to adjust this content to social media, how to make it clickable and more appealing to the readers. And here’s how you can do so. 1. 7 readers -