• Why Search Is Like The Housing Market

    … For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when…

    Arianne Donoghue/ State of Digitalin Paid Search SEO- 11 readers -
  • Why Every SEO Should Understand Machine Learning – Here’s Why #146

    Machine learning algorithms can seem as strange and scary as an alien attack, but they’re having a massive impact on how search engines like Google evaluate your site and its content. Are you doing what it takes to win at SEO in the machine learning age? In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains what machine lea ...

    Eric Enge/ Stone Temple Consulting- 33 readers -
  • Effects Of Google Ranking On Any Site’s Life

    … Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any sites that might…

    ppc.orgin Paid Search Google- 16 readers -
  • AdWords Express helps small businesses grow online in 14 new countries

    AdWords Express was created in 2011 to make advertising on Google accessible to businesses owners without advanced online advertising skills or the resources to hire an expert. AdWords Express has since expanded and, as of this month, is available in 14 new countries and 10 new languages. This expansion follows a recent launch that allows your business to prioritize ad goals, ...

    The Official Google Blog- 13 readers -
  • Microsoft Windows 10 PCs – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts for the same keyword, which is a very clever way of increasing the CTR to a specific landing page without drastically increasing the cost (although the CPC will increase slightly as only one advert can ever be clicked on at a time).

    Will Green/ ppc.org- 15 readers -