• Value of a #1 Google Ranking Down 37% in Two Years?

    SEO is hard, y’all. It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder and harder to make serious gains. WordStream's traffic growth since 2009 See how the slope of growth is less steep toward the end? I remember the days where there were lots ...

    Elisa Gabbert/ WordStream- 17 readers -
  • How to identify and fix indexation bloat issues

    … Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big Hybris and Magento ecommerce websites. The more serious cases of indexation bloat usually occur…

    Search Engine Watchin Paid Search SEO How To's- 10 readers -
  • 3 Tips to Make Money from Affiliate Marketing

    Although PPC can be considered one of, if not the, most used advertising platform online, affiliate marketing is still a great platform to make money from. Affiliate marketing works by directing traffic to buying products or services, for which the person who sent the traffic that ended up buying the product/service gains comission on every sale.

    Will Green/ ppc.org- 14 readers -
  • Evaluating PPC talent, part 1: Where to begin

    The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside. Apart from looking at their current employment status, where do you even start? Finding strong PPC talent is challenging, especially if your business is new to paid advertising and has nobody in-house with the technical expertise to validate ...

    Search Engine Land- 12 readers -
  • Coming Soon: Similar Audiences for Search Campaigns [Data]

    Google’s been the big dog of the search game for well over a decade and has AdWords advertisers have primarily focused on managing their search campaigns by balancing their keywords with different keyword match types and negative keywords. However, as more advertisers begin to look to other networks like Facebook (and its elaborate audience targeting options), Google has had t ...

    Mark Irvine/ WordStream- 14 readers -
  • 4 Surprising Benefits of Content Marketing

    It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems. But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? Today w ...

    Dan Shewan/ WordStream- 8 readers -
  • Should You Use a Google Adsense Certified Partner?

    For the vast majority of websites out there, Google Adsense will be the number one used advertising platform to monetise the traffic that is directed to a website. There are many reasons for this, such as the wide and contextual range of adverts Adsense can show due to the millions of AdWords users and the fact it can change payout currencies to whatever you want.

    Will Green/ ppc.org- 9 readers -
  • Using Supermetrics To Report PPC Projected Lag Revenue

    April 25, 2017 Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn’t AdWords be more likely to give itself credit? What is more than likely occurring in this situation is that Analytics is attributing revenue to the current month from clicks that occurred last month, while AdWords attributes that revenue back to t.

    Jacob Brown/ PPC Hero- 9 readers -
  • 2 Major Pitfalls Of PPC Management To Be Avoided

    The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding it easier to promote their services and products through the online medium, without investing much in the process. Digital marketing also provides a better attribution platform that seems to be clearer and more organized.

    ppc.org- 13 readers -
  • Is ‘brand’ the only future ranking signal for SEO?

    … 25 April 2017 | James Jezusek Is ‘brand’ the only future ranking signal for SEO? Since the ‘Vince’ algorithm update in February 2009, Google has continued to increase the importance of ‘brand’, or ‘brand as a trust signal’, as a ranking factor. As we look to the future, will ‘brand’ become more powerful, or could it even become the only ranking…

    Tamar SEO and Social Blogin Paid Search SEO Content- 11 readers -
  • Choosing the Right Marketing Channel for Your Business: What You Need to Consider

    If you look at your marketing options, you are bound to agree that there is an overwhelming range of them. Photo by Joseph Barrientos These days, brands are exposed to more choices for their marketing strategies than ever before. They can choose from content marketing, SEO, email marketing, social media marketing, PPC campaigns, and influencer marketing.

    Growmap- 15 readers -