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To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news.
… First things first, happy new year from PPC.org! The start of 2016 often ushers in a flood of New Year’s resolutions in a way for people to improve themselves and achieve something for the new year. This is also a great time of year to look back on the last year, as an advertiser, and change a few things about your approach to PPC so that you…
Scottsdale, AZ — ZOG Digital, a leading digital marketing and technology company, partnered with Pep Boys to launch a hyper-engaged mobile search campaign that attributed calls from search ads to revenue from brick-and-mortar stores. Localized ads tracked calls and appointments scheduled from paid search campaigns to Pep Boys’ nearby towing and service centers.
AOL Begins to Use Bing Search & Bing Ads for Search Results January 5, 2016 by Jennifer Slegg Leave a Comment AOL has officially switched over their search results and ads to Bing search results with Bing Ads advertising as of January 1, 2016. The deal, which was officially announced back in June 2015, is expected to increase the reach of both their search and their paid ads.
As any PPC Hero who has attended can attest to, you can always count on quality content from a Hero Conf event. And Hero Conf eCommerce Summit will be no different. With 19 total sessions, including 15 breakouts and 2 questions and answer sessions, we’re giving you more choices so you can tailor the event to your needs.
From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the door to research potential partners to assist with your PPC (or maybe you’ve already selected one), consider how each agency may be able to tailor their offerings to fit.
Last month, David Greenbaum spoke with Optmyzr co-founder Frederick Vallaeys and Search Engine Land about about the reasons why ad text fatigue sets in and what advertisers can do to keep ads engaging. David and Frederick continued their conversation this month, with David sharing his point of view about relying on SEM data insights to write more impactful ads this holiday season.
In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss statistics and removing bad links with Russ Jones from Virante. In this episode of Marketing Nerds, we cover: Statistics Russ uses to protect his brands online. Blackhat methods that people use and a cost/benefit ratio.
… has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now, advertisers are geo…
… Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This live webinar, will teach you distinct strategies that are most applicable to account…
…. The current test version may be too close to the control, so trying something more unique is more likely to make an impact. We’ll give the same 6-week testing time frame to the new test as well to be sure we move on if the data isn’t there. Example: Since the original site URLs will redirect to the new ones, I recommend against changing out all paid…
Almost every business knows that they need advertising to succeed. Smart businesses know that in order to reach consumers these days, many of them need online advertising. However, so many companies don’t know where to start. Where should I run ads? How much time does it take? How much money should I spend? The questions are endless.
Phones4U went into administration recently, after losing contracts it had with network operators Vodafone and EE. One of the first acts of the appointed administrators was to close the website and replace it with a customer notice. While it's understandable that no more orders could be taken, did this act devalue one of the company's most valuable assets? Here's the Phones ...
Click Here to Download Episode 1. Welcome to the inaugural episode of the 3Q Digital Download Podcast, your place for informative discussions about the latest trends in digital marketing. The podcast series features our charismatic host, Joseph Kerschbaum. Episode 1 is all about social PPC! Our first guest is the esteemed Melissa Mackey, who has been doing PPC since 2006.
… You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the information you need right at your finger tips and easily keep track of ad metrics – so you can react…