• 25 Digital Marketing News Sources You NEED to Be Reading

    To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news.

    Dan Shewan/ WordStream- 27 readers -
  • Give Yourself a PPC New Year’s Resolution

    … First things first, happy new year from PPC.org! The start of 2016 often ushers in a flood of New Year’s resolutions in a way for people to improve themselves and achieve something for the new year. This is also a great time of year to look back on the last year, as an advertiser, and change a few things about your approach to PPC so that you…

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • AOL Begins to Use Bing Search & Bing Ads for Search Results

    AOL Begins to Use Bing Search & Bing Ads for Search Results January 5, 2016 by Jennifer Slegg Leave a Comment AOL has officially switched over their search results and ads to Bing search results with Bing Ads advertising as of January 1, 2016. The deal, which was officially announced back in June 2015, is expected to increase the reach of both their search and their paid ads.

    Jennifer Slegg/ The SEM Post- 10 readers -
  • More Sessions for a More Personalized eCommerce Event

    As any PPC Hero who has attended can attest to, you can always count on quality content from a Hero Conf event. And Hero Conf eCommerce Summit will be no different. With 19 total sessions, including 15 breakouts and 2 questions and answer sessions, we’re giving you more choices so you can tailor the event to your needs.

    Nate Hollander/ PPC Hero- 5 readers -
  • 4 Unique Solutions PPC Agencies Can Offer

    From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the door to research potential partners to assist with your PPC (or maybe you’ve already selected one), consider how each agency may be able to tailor their offerings to fit.

    Kayla Kurtz/ PPC Hero- 4 readers -
  • CEO David Greenbaum Shares His Point of View on Search Engine Land

    Last month, David Greenbaum spoke with Optmyzr co-founder Frederick Vallaeys and Search Engine Land about about the reasons why ad text fatigue sets in and what advertisers can do to keep ads engaging. David and Frederick continued their conversation this month, with David sharing his point of view about relying on SEM data insights to write more impactful ads this holiday season.

    Sarah Burns/ BoostBlog- 9 readers -
  • How Location Data Can Change Search

    … has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now, advertisers are geo…

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
  • How to Have an Opinion

    …. The current test version may be too close to the control, so trying something more unique is more likely to make an impact. We’ll give the same 6-week testing time frame to the new test as well to be sure we move on if the data isn’t there. Example: Since the original site URLs will redirect to the new ones, I recommend against changing out all paid…

    Caitlin Halpert/ 3Q Digitalin Paid Search Google How To's- 13 readers -
  • Know Your Platforms: AdWords vs. AdWords Express

    Almost every business knows that they need advertising to succeed. Smart businesses know that in order to reach consumers these days, many of them need online advertising. However, so many companies don’t know where to start. Where should I run ads? How much time does it take? How much money should I spend? The questions are endless.

    Jennifer Johnstone/ Search Engine Watch- 7 readers -
  • Were administrators too quick to close Phones4U's website?

    Phones4U went into administration recently, after losing contracts it had with network operators Vodafone and EE. One of the first acts of the appointed administrators was to close the website and replace it with a customer notice. While it's understandable that no more orders could be taken, did this act devalue one of the company's most valuable assets? Here's the Phones ...

    Graham Charlton/ Econsultancy- 3 readers -
  • 3Q Digital Download Episode 1: Social PPC

    Click Here to Download Episode 1. Welcome to the inaugural episode of the 3Q Digital Download Podcast, your place for informative discussions about the latest trends in digital marketing. The podcast series features our charismatic host, Joseph Kerschbaum. Episode 1 is all about social PPC! Our first guest is the esteemed Melissa Mackey, who has been doing PPC since 2006.

    3Q Digital- 7 readers -