• Quick Google Adwords Intro for Hoteliers

    … the comfort of your desk. You can advertise with as much or as little as you want. I know that this was a quick rundown, but if you have any other questions feel free to subscribe to this blog in the upper right hand search box, or leave a comment below. The post Quick Google Adwords Intro for Hoteliers appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Affiliate Paid Search Google- 18 readers -
  • Google Testing Teal Colored Stars in AdWords, Local & Reviews

    Google Testing Teal Colored Stars in AdWords, Local & Reviews January 8, 2016 by Jennifer Slegg Leave a Comment Google is testing a brand new color of stars in their search results – this time teal. They are using this color to replace the usual orange colored stars on the entire page, including for AdWords, local knowledge panels, local 3-packs and all reviews and ratings.

    Jennifer Slegg/ The SEM Post- 25 readers -
  • Wanted: Session Ideas For SMX Advanced 2016

    … chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention. We’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 3 speakers. Here, we’re not looking for solo presentations…

    Chris Sherman/ Search Engine Landin Paid Search SEO- 23 readers -
  • 4 Cool Ways to Monetize Your Visual Content

    Creating and sharing visual content is one of the most important aspects of content marketing. GIFs, infographics, videos, comics, images and memes are everywhere. A single campaign can launch a viral sensation that brings a huge amount of success, even bringing websites or brand names from the brink. Yes, visual marketing is big right now but it’s not an over-saturated market yet.

    Ann Smarty/ Jeffbullas's Blog- 25 readers -
  • Creating a Great Title For a PPC Search Advert

    It can be seen by many advertisers that the title of a pay per click advertising search advert is one of the most important elements of the whole campaign (you would not have thought it)! This is because it is the first part fo the whole PPC campaign that interacts with the web user. Therefore, a bad title to a search advert will have lost the attention of contextual traffic al ...

    Will Green/ ppc.org- 8 readers -
  • Charlie’s Quick Fire Reading List #12: calculated metrics & diacritics

    The first reading list for 2016 and on our brand spanking new website, what a pleasure! It’s been a while since my last reading list, what with the hell and delight that is the Christmas holiday period. To get my brain back into gear following my time off, I sat down to digest all of the articles that have been shared around the office over the past month or so.

    Attacat of Edinburgh- 17 readers -
  • 3 Reasons Your Landing Pages Will Kill Your Quality Score in 2016

    As the new year starts coming around, it’s natural for companies to think about goals and ways to improve upon the business they were able complete the year before. While this is important for all businesses, reevaluating your current strategies is especially important for businesses that live or die on the Internet, and with PPC particularly.

    ppc.org- 6 readers -
  • What is the ROI of Content Marketing?

    What is the ROI of content marketing? If it’s not the first question asked after a presentation, it’s definitely one of the top three. Regardless of how thoroughly the discipline of content marketing is explained, most budget holders and decision makers want a guarantee before they even consider making an investment. It never fails to annoy me. Here’s why.

    Sarah Mitchell/ Lush Digital- 17 readers -
  • Happy New Year 2016

    … posts from the past year of the Brain into a lovely reference post for your perusing pleasure. If something takes your attention and you’d like to discuss it further, don’t hesitate to get in touch, or leave a comment below! Here’s to a prosperous and pleasant new year! *cue Auld Lang Syne* Search Engine Optimisation BrightonSEO September…

    Attacat of Edinburghin Paid Search- 17 readers -
  • 3 Easy Wins for PPC in 2016

    It’s officially the first week of the New Year. By now, your resolutions should be in full swing. Oh wait, you didn’t kick off your day with a vat of green-juice, a brisk jog and a thorough review of the New York Times? Its ok, I’m right there with you. This post is for all of my kindred spirits who are still suffering from the vestiges of a New Year’s Eve hangover.

    Erin Sagin/ WordStream- 15 readers -
  • Some SEO Pointers to Starting a Website

    When it comes to starting a website, it is commonly thought that all you have to do is create a website with a program such as Blogger or WordPress, start writing articles and those articles will start to appear on search engines such as Google, Yahoo and Bing. Unfortunately, website creations are not as simple as that.

    Will Green/ ppc.org- 16 readers -