• 2 Reasons Why PPC Campaigns Fail

    …, as much as this is a good thing, it does also mean that there will be a lot of campaigns created, out there, that will be set up to fail simply because the creator of the campaign doesn’t know the ‘tips and tricks’ to implement into a campaign to make it a success. For this reason, here are two reasons why PPC campaigns fail, so you can make sure…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • 4 Custom Affinity Audiences To Try For Display Advertising

    June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist.

    PPC Hero- 15 readers -
  • This Week: Social Media Myths, CRO Tactics, and Brand Protection

    … Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most interesting and helpful articles from across the web. We’re looking at the role of SEO in brand protection, as well as nurturing your leads once they’ve clicked on your site, and the five key elements to your content strategy. We’re also looking…

    Rise to the Topin Social Paid Search- 18 readers -
  • AdWords Gets Redefined by End of Year

    … length. Google says: ”Imported call conversions now allows you to go a step beyond call length and measure the true conversion value of paid calls from mobile click-to-call ads or your website.” You will need three sets of data to use imported call conversions: caller ID, call start time and duration. Seven Boats | Digital Marketing Agency India …

    Debajyoti Banerjee / Seven Boatsin Paid Search- 15 readers -
  • Searching for a call analytics platform?

    … Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps…

    Search Engine Landin Paid Search SEO- 16 readers -
  • PPC strategy: Planning beyond the click

    Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any pay-per-click (PPC) campaign.

    Marketing Land- 13 readers -
  • How to Prioritize Your Digital Marketing Services

    You’ve decided to give up on being a generalist marketing agency. You’ve seen that generalist agencies have a hard time differentiating themselves in a competitive market. And you’re ready to stand out with your specialties, attract more quality clients, and increase revenue for your business. Now, you’re left with one big question.

    Dave Charest/ Constant Contact- 16 readers -
  • How to Make Sure PPC Gets All the Credit

    June 19, 2017 We all want our PPC to get the kudos it deserves, right? I mean, why do we spend so much time on it if our conversions are just going to get lost, or worse, attributed to a different channel? Tracking your path and having adequate attribution in your PPC efforts is absolutely vital to your success and your sanity. In this on demand webinar, Hanapin A ...

    PPC Hero- 14 readers -
  • How Your Blog Posts Can Earn Better Inbound Links

    … From research to playing with words, you make efforts on each and every blog posts. But, do you earn enough inbound links on it? Does your hard work pays off? Be it an article or video content in blog posts, earning inbound links is a prerequisite to succeed in SEO. This is one of the best ways to drive traffic to your website and engage them…

    ppc.orgin Paid Search Content Blogging How To's- 13 readers -
  • Using Excel Regressions To Better Understand KPIs

    … without an advanced statistical software (such as STATA). In this post, I’ll share the step-by-step for setting up and running regressions in Excel, and how this tool can help in your PPC analyses and account management. Excuse Me, I Regress Before we dig into the technical implementation, you might be wondering to yourself, “What in the world…

    PPC Heroin Affiliate Paid Search- 17 readers -
  • 3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful

    … I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that I needed to create a compelling argument…

    TopRank®in Paid Search SEO- 15 readers -
  • Google Adwords Quality Score Metrics Change Again: How to Keep Scoring

    Paid Media, Search Engine Marketing For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes. But first, what is Google Quality Score? It’s simply the rating Google gives of the q ...

    Relevance- 21 readers -