• What is AdWords Smart Bidding? Automated Bidding Strategies

    With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working manually in our efforts to help improve ...

    SEER Interactive- 13 readers -
  • 82: Growing a PPC Agency with Kirk Williams

    … Today for our 82nd episode, we are going to talk with our second repeat guest. This time it is Kirk Williams, who you heard from on episode #26 in August of 2016. At that time, Kirk was growing his freelancing business into an agency, and was just about to make his first hire. Since then, Kirk has grown his business and we decided to check…

    Depth of Knowledgein Paid Search- 10 readers -
  • The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

    … leverage paid search to ensure you are capturing that interest. Paid social strategy For paid social, I would recommend the following channels and strategies: Facebook Make use of lookalike targeting! Take your customer list and, rather than uploading the entire list, segment your top (highest-LTV) customers and create lookalikes based on that group…

    Search Engine Watchin Paid Search- 9 readers -
  • RStudio for PPC: A Beginner’s Intro

    … which is great for developing projects and working through a new analysis. But I like Excel! RStudio Pros and Cons Pros: Pulls data quickly (can pull large quantities of data) Can link directly to Google Analytics and AdWords Can pull directly from Google Sheets, or an Excel / CSV file Generate graphs with simple lines of code Repeatable…

    Rachael Law/ PPC Heroin Paid Search- 11 readers -
  • RIP AdWords Review Extensions (+ What to Replace Them With)

    First 2018 came for our warmth. Then it came for the Georgia Bulldogs. Today, it set its sights on review extensions. That’s right, people: starting this month, your AdWords ads will no longer have the privilege of being accompanied by third-party reviews. And in February, your extensions (and their data) will be wiped from the UI completely.

    WordStream- 9 readers -
  • 10 Tactics to Guide Customers Through Your Sales Funnel

    Conversion is one of the main goals of every online entrepreneur. However, getting your online visitors to engage with your sales pages is not as easy as it sounds. There are many things to overcome; from their objections to preferences and ease of navigation, your site needs to be more than just any other typical website.

    Rise to the Top- 10 readers -
  • How to Write a Successful Business Plan

    … No matter what type of business you’re starting, it’s important to always create a business plan. Having a business plan will outline some important factors you have to consider so you don’t get caught off guard. You’ll also need a business plan if you’re applying for funding because a financial institution will want to see your plan…

    Rizvan Ullah/ John Chow dot Comin Paid Search Blogging How To's- 11 readers -
  • How To Audit a Low Performing Adwords Account

    … Adwords accounts are sometimes like children, your job is to take of the account and watch it grow. But also like children, having all of your children healthy at the same time is not always a given. There are going to be times when one of your accounts is underperforming and will need some extra TLC. In this article, I am going to discuss how…

    PPC Heroin Paid Search How To's- 10 readers -
  • This Week: Content Marketing Myths, Auditing Your Social Media, and SEO Strategy for 2018

    Authors: Susana Barros & Gail Balfour Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most insightful and well-informed articles from across the web. We’re looking at preparing your SEO for the new year ahead, as well as gathering the some of the best PPC articles from last year, and looking at ways you can put those strategic touches ...

    Rise to the Top- 33 readers -
  • SEO Basics: Getting Started with Search Engine Optimization for Absolute Beginners

    What is SEO? Below is a list of the most frequently asked questions about search engine optimization, along with answers, recommendations, and best practices, logically organized into chapters and subchapters. The result is one of the easiest-to-follow guides to SEO basics for beginners. Table of Contents SEO Basics What is SEO? What is website traffic? What are organic sea ...

    Jeffbullas's Blog- 42 readers -