• The new AdWords experience is now available to everyone

    When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that's focused on helping you reach your business goals. Starting today, the new AdWords experience is available to all advertisers. Get more done, faster First, you’ll notice that your account pages load faster—on average, 20% faster—so you ...

    Inside AdWords- 7 readers -
  • 6 SEO Tests You Need to Try

    Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is also stacked against most of us.

    Brad Smith/ WordStream- 6 readers -
  • Why Every PPC Specialist Should Experience Client Facing Roles

    October 11, 2017 As PPCer’s, our best asset is being able to drive trackable advertising performance for companies and clients. We learn our industry, adapt to changes, hone our skills and expand our knowledge of the array of tactics to deliver the best results. We learn processes, “hacks” and ways that work for us across a multitude of clients.

    PPC Hero- 11 readers -
  • The Agency Guide to Creating Client Personas for Account Management

    If you have ever worked in a marketing agency there’s no doubt you’re familiar with buyer personas. Buyer personas can help characterise key segments of an audience with the aim of delivering the most relevant messages to each segment. The same holds for agency account management. Building personas for your existing clients can help your account managers improve the way they ...

    State of Digital- 9 readers -
  • Street Fight Daily: Brands Benefit from Voice Revolution, Placed Unveils New Attribution Tool

    Street Fight Daily: Brands Benefit from Voice Revolution, Placed Unveils New Attribution Tool October 10, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Voice Has Its Moment, Tech Giants Give Brands a Way Into the Conversation (AdWeek) Voice is having its moment.

    Street Fight- 7 readers -
  • Ad Experiments You Can Start Running Today

    October 10, 2017 All of the recent changes happening in AdWords, from the Interface-lift , to the New Ad Rotation options to the Daily Budget Changes has me feeling like Google is having a mid-life crisis, and I’m wondering “what’s it going to do next, buy a leather jacket?” When you’re faced with these, or any other uncertainties in your accounts, consider running Experiments.

    PPC Hero- 7 readers -
  • How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

    Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray! Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to.

    Margot Da Cunha/ WordStream- 17 readers -
  • How Clorox is grew its e-commerce business 50 percent

    The Digiday Agency Summit is coming up and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join us? Apply here. E-commerce has been on the rise in the U.S., thanks in part to the growing influence of Amazon. The Clorox Company — whose product portfolio includes Burt’s Bees, Brita, Kingsford and Glad — is responding by spending more on ...

    Yuyu Chen/ Digiday- 13 readers -