• Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced

    … and enjoy conveniences that make SMX conferences productive and enjoyable — breakfast, hot lunches, snacks, and WiFi. P.S. Score deeper savings as a team! Discounts start with groups as small as 3 or more. About The Author Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements and occasional sponsor messages are posted by Search Engine Land. …

    Search Engine Landin Paid Search SEO- 18 readers -
  • How to Micro Test New Product/Service Ideas Using AdWords

    Launching a new business idea or deciding to develop a new product for your company is not without risk. Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these ideas have risen to dominate the modern world, such as search engines, barcodes and credit card readers, ...

    The Daily Egg- 25 readers -
  • Formula 1 – Analyse A Real PPC Campaign

    … The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with some areas of improvement) and an extremely effective landing page, which had many features adding to enticing the web user into a lead capture. With the Bahrain Formula 1 Grand Prix just concluding and Sebastian…

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • 3 AdWords Features You Are Underutilizing

    April 20, 2017 Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative’s beta deck, the announcement of upcoming changes typically triggers a flurry of excitement and preparation.

    PPC Hero- 16 readers -
  • ‘Start small and justify’: Inside Tumi’s programmatic evolution

    When Charlie Cole joined Tumi as the luxury luggage brand’s chief digital officer last January, his first priority was to fix the company’s customer relationship management and analytics platforms. In the process of completing this eight-month project, Cole’s team realized that Tumi had been exclusively targeting its core-consumers — middle-aged high earners – without reaching ...

    Yuyu Chen/ Digiday- 13 readers -
  • Marketing Fundamentals Lessons From First-Time Parenting

    2016 was a big year for our family as we welcomed our first child into the world. We have been trying to have children for a while now so it’s been an exciting period in our lives. As a new father, I wanted to be sure that I was doing everything I could to be a good dad. But of course, I haven’t had any prior experience in this area which meant I had to spend some time studying up on fatherhood.

    Portent, Inc- 18 readers -
  • 10 Powerful Tips for Better Travel Marketing This Year

    Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready: Competition will be higher than ever this year, with consumers expe ...

    Danny Goodwin/ WordStream- 14 readers -
  • 10 Shocking SEO Facts You Never Knew About

    SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world. We’ve put a together a list of ten SEO facts you’ve probably never heard of before; however, even if you have, this is a friendly reminder. There are a lot of SEO facts and stats out there, with more or less known matters.

    cognitiveSEO- 15 readers -
  • Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

    I know you’re busy, so let’s cut to the chase. Unbounce’s Call to Action Conference is back on June 25th – June 27th in beautiful Vancouver, Canada. What’s in it for you? First off, we’ve carefully curated a star-studded speaker lineup that includes the likes of Mari Smith, Scott Stratten, Kindra Hall and Rand Fishkin. See the full agenda here.

    Unbounce- 11 readers -
  • Is Cognitive Technology the End of Marketing As We Know It?

    “Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want t ...

    Lee Odden/ TopRank®- 15 readers -