• Up Close @ SMX Advanced: Amazing Paid Search Tactics

    … Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year's SMX Advanced, blew the audience away with understandable and valuable tips. Amazing Paid Search Tactics & Tools featuredfour expert speakers, and it was the first time I've ever heard cheers and whistles after a PPC session. "I'm…

    Greg Gifford/ Search Engine Landin Paid Search SEO- 19 readers -
  • Up Close @ SMX Advanced: Rethinking Retargeting

    … Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site owner puts a piece of code on their site or on certain pages on their site. When a visitor lands on the page with the code, the visitor is "tagged" with a cookie. If the visitor then leaves the site, they may…

    Marketing Landin Paid Search SEO Display Retargeting- 9 readers -
  • Ch-ch-ch-changes: Why We Continually Run Ad Tests

    I spend a lot of time training other people how to do PPC. The other day someone asked me, while I was in the midst of explaining how the ad testing process works, why we continually test new ads. “Surely” he said, “there’s a point at which you’ve written the best ad it’s possible to write? Wouldn’t you then just make your performance worse?” Once I recovered from the shock, ...

    Katie Walton/ 3Q Digital- 16 readers -
  • Google Previews New AdWords Policy Center, Will Go Live September

    A new Policy Center will be coming to AdWords this September. Google says that policies will be streamlined and that there will be more transparency into why policies exist and what advertisers should do to comply. A preview of the updated Policy Center is live now. While most advertisers likely won’t be affected by the change, Google points out that there will be some new r ...

    Ginny Marvin/ Search Engine Land- 3 readers -
  • Google Previews New AdWords Policy Center, Will Go Live September

    A new Policy Center will be coming to AdWords this September. Google says that policies will be streamlined and that there will be more transparency into why policies exist and what advertisers should do to comply. A preview of the updated Policy Center is live now. While most advertisers likely won't be affected by the change, Google points out that there will be some new r ...

    Ginny Marvin/ Search Engine Land- 11 readers -
  • Best of the Inbound.org AMAs: SEO Edition

    In this latest in our series of the best tips from the Inbound.org AMAs (Ask Me Anythings), we have a collection of awesome insights from top marketers in SEO. Annie Cushing, Ian Lurie, Rand Fishkin, Mike King and many others have participated in the popular Q&A-style threads on Inbound, where you're encouraged to ask them just about anything within their particular areas of expertise.

    Miranda Miller/ WordStream- 41 readers -
  • [New Webinar with Unbounce!] Fail-Safe Ways to Convert Your Leads

    In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road blo ...

    Jamie Newton/ PPC Hero- 22 readers -
  • Does eBay really hate paid search?

    Is eBay's latest report on paid search really a blow to search engine marketing? Or are we throwing the baby out with the bathwater? Following the release of the final results of an ongoing study, there have been headlines proclaiming that“eBay "warns that search ads have 'no measurable benefit”. So, either eBay is making an outrageous claim that paid search ads don’t work.

    Econsultancy- 11 readers -
  • Navigating the complex but valuable South Korean search market

    South Korea is the third largest ecommerce market in APAC. However, the potential value of the market is much greater than this ranking suggests, especially to Western brands and retailers looking to develop in the region. Last year, online sales from foreign ecommerce sites operating in South Korea drove more than £550m (1 trillion Korean won) in sales.

    Econsultancy- 14 readers -
  • Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]

    You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google's Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search journey easier and .

    Jamie Newton/ PPC Heroin Paid Search- 13 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both "Search & Display Networks". I can give you a list of excuses. The campaign is hitting goals, it doesn't spend much or there have been other parts of the account that demand my focus.

    Kristina Mclane/ PPC Hero- 21 readers -
  • Knowing What and When to Outsource

    … Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate…

    ReveNewsin Affiliate Paid Search- 15 readers -
  • Knowing What and When to Outsource

    Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even on the marketing front, you need to find the right balance of SEO, PPC, affiliate marketing, and content, to name just a few.

    ReveNews- 10 readers -