• This Week In Internet Marketing 2017 04 18

    Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at how to write an about page, as well as SEO tips for launching a new site, and common mobile SEO mistakes. We’re also looking at how to elicit Facebook reactions, and common questions about ads in Google’s 3-pack.

    Rise to the Top- 25 readers -
  • Going global: Common sense considerations too commonly ignored

    … synonyms, misspellings, secondary definitions and search query reports in an effort of laborious discovery. Keywords are the foundation of our paid advertising, and keyword review is always healthy practice, but too many hours are exhausted hunting keywords with minimal yield at the expense of the lowest-hanging expansion fruit of them all: actual…

    Search Engine Landin Paid Search SEO- 13 readers -
  • 17 Tricks for Boosting Conversions On Any Landing Page

    … Your new year’s resolution? Boosting conversion rates, increasing business leads and achieving success! You probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle – you either need to get more specialized landing pages, or perfect them so a visitor considers…

    Jeffbullas's Blogin Paid Search- 21 readers -
  • 4 Vital Strategies to Boost Enrollment for your Online Education Programs

    April 17, 2017 Attention all education marketers! We know you’re always looking for more creative and effective ways to boost your online program enrollments, and PPC is a fantastic way to do so. Our experts have put together these 4 strategies and tips to help you optimize your programs, nurture leads well and increase the quality and quantity of your enrollments.

    PPC Hero- 12 readers -
  • 3 Potential Reasons Behind Your Website’s Traffic Drop

    For all those that own a website out there, at the back of your head, no doubt, will be the scenerio where your website will suddenly lose all traffic, making your website worthless. This is commonly why a website which makes the same profit per year is often worth a lot less than a business that makes exactly the same profit per year – a business won’t suddently ‘die’ like a w ...

    Will Green/ ppc.org- 17 readers -
  • Test your knowledge! The Search Engine Watch Easter trivia quiz

    Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge. What was the name of the project launched by Sergey Brin and Larry King at Stanford, ...

    Search Engine Watch- 18 readers -
  • The Top 3 Tools for Researching Keywords

    Content marketing is constantly evolving, but one challenge still rears its head: keyword research. To many people, keyword research is not anything that should be troublesome. However, if you ask many of the established marketers out there, this is where everything starts to fall apart or pick up, depending on how well one handles it.

    ppc.org- 18 readers -
  • 4 Principles For Starting A Business Online

    Starting an online business — it’s easy to talk about but harder to prove. Entrepreneurship can seem exciting, but it can also be overwhelming for many people. Luckily, starting an online business can be more fruitful than opening a brick and mortar store. Think about it: no overhead costs, no workplace safety measures and no employee benefits.

    Rise to the Top- 26 readers -
  • CarFinance247 – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of 2017: the Samsung Galaxy S8 (and S8 Edge). What we found was that, as expected, the PPC campaign was a brilliant example where the search advert had many effective elements to entice the web user into a click while the landing page used a visually ...

    Will Green/ ppc.org- 15 readers -
  • Episode 44: AJ Wilcox

    … Today for our 44th episode, we will talk with AJ Wilcox, the worlds foremost LinkedIn Ads expert and owner of B2Linked. AJ and I met in London a few years ago at Hero Conference. We sat down for lunch with several other brilliant PPC marketers and started a conversation. It was a lot of fun getting to know AJ, and he was nice enough to put me…

    Depth of Knowledgein Paid Search- 11 readers -