• Working the Grey areas of Search Visibility

    Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – and perhaps all social content – was irrelevant from a pure SEO and ranking standpoint.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • 2 Tips for Beginners in PPC

    … are some tips beginners of PPC advertising can take note of. #1 Test PPC Keywords One of the most important aspects to a PPC campaign is in your choice of keywords you choose to target. If you choose the wrong keywords, the following drawbacks could happen: You target the wrong audience, wasting away your budget gaining clicks to traffic…

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • 5 Reasons You Should Double Check Your Social Media Content

    There’s no denying that social media is undoubtedly one of the biggest platforms to help promote your brand or business. It also has the power to make or break your business. One wrong tweet on Twitter or an unconscious slip up on Facebook and you could tarnish your reputation. Therefore, it is of the utmost importance that you doublecheck your social media content, not just t ...

    ppc.org- 12 readers -
  • A Marketer’s Guide to Starting Out on YouTube

    …, and, ultimately, conversions. You can use Simply Measured Social Analytics to track your video views over time and understand what’s working, what’s not, and how you need to pivot in the future. The new digital marketing buzz phrase about town is YouTube’s “hero, hub, hygiene”: three Hs that encourage us to take a different approach to brand…

    Simply Measuredin Social Paid Search- 20 readers -
  • 4 reasons your PPC programs can fail

    None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be many reasons. But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program. To help you avoid inadvertently setting your PPC programs up for failure, I’ll use t ...

    Pauline Jakober/ Search Engine Land- 17 readers -
  • Level Up: A Deep Dive into Problems with Conversion Tracking

    … conversions back to revenue. In this new webinar, AdStage’s JD Prater and Hanapin’s Cassie Oumedian will walk you through how to take your conversion to the next level and ways to track them all the way through the full funnel. You’ll get expert PPC tips like: The best way to map out your conversion journey How to analyze and fully understand the click to conversion window The importance of different types of conversions and how to earn them in different stages of the funnel Presented by: JD Prater Cassie Oumedian …

    PPC Heroin Paid Search- 11 readers -
  • PPC Explained

    … PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach out to customers…

    ppc.orgin Paid Search- 10 readers -
  • The Difference Between Collecting Data and Acting On It

    Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – de ...

    KISSmetrics Marketing Blog- 13 readers -