• The AdWords 2017 roadmap is loaded with artificial intelligence

    Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the event sometimes skims over some of the details that matter to those of us managing accounts day-to-day.

    Frederick Vallaeys/ Search Engine Land- 27 readers -
  • 21 Intriguing SEO Facts Exposed by Google on Webmaster Central & Hangouts

    Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one.

    cognitiveSEO- 24 readers -
  • 13 Essential Google Analytics Reports for Marketers

    All of your efforts to get Google Analytics installed on your website will be in vain if you don’t even look into the reports. I have seen many online marketers (especially beginners), struggling to drive traffic but ignoring this game-changing tool. There is one imperative tip every online marketer should remember, if you decide to install Google Analytics on your website the ...

    The Next Scoop- 23 readers -
  • Google Releases ‘Reminder’ about ‘Spammy Links’

    When Google decides to release something to the public that relates to their search engines, SEO and how websites are ranked organically, then it is always a big deal, considering that it affects, pretty much, every website on the internet. In Google’s latest published release, the search engine giant wants to make website owners more aware of ‘spammy links’: excessive link bu ...

    Will Green/ ppc.org- 22 readers -
  • 8 Powerful Google Analytics Tips to Increase Your Conversion Rate

    Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream of huge conversion rates; however, they’ve been rather hard to achieve lately. Hard, but not impossible. There are many tips and tricks out there on how to increase your conversion rates even by 529% in only one day. We are not going to deliver overnight magic solutions in the following blog post.

    cognitiveSEO- 22 readers -
  • Google Adwords Quality Score Metrics Change Again: How to Keep Scoring

    Paid Media, Search Engine Marketing For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes. But first, what is Google Quality Score? It’s simply the rating Google gives of the q ...

    Relevance- 21 readers -
  • PPC conversion attribution - AdWords, Google Analytics, and Imported Goals

    … Basic PPC attribution using AdWords and Google Analytics There are a lot of options in both AdWords and Google Analytics for comparing different attribution models, from the last-touch model to more sophisticated data-driven options. Before considering which attribution model to use, there are some fundamental decisions to make regarding what data you’re tracking in the […] The post PPC conversion attribution - AdWords, Google Analytics, and Imported Goals appeared first on Search Laboratory. …

    Search Laboratoryin Paid Search Google- 21 readers -
  • LOTS of New AdWords Features, & More Top Posts from May

    We survived a crazy-rainy May! Full of Star Wars memes, margaritas, Instagram’s for social-media savvy Mothers, and loads of Google announcements, we’re still catching our breath. Below is the best of the blog from the past month—don’t miss any of our (or Google’s) big changes and helpful guides. 1.

    WordStream- 20 readers -
  • A Marketer’s Guide to Starting Out on YouTube

    …, and, ultimately, conversions. You can use Simply Measured Social Analytics to track your video views over time and understand what’s working, what’s not, and how you need to pivot in the future. The new digital marketing buzz phrase about town is YouTube’s “hero, hub, hygiene”: three Hs that encourage us to take a different approach to brand…

    Simply Measuredin Social Paid Search- 20 readers -
  • Must Have Tools For Digital Marketing Agencies

    … at a time. You’re usually wearing multiple hats and have to have basic knowledge of multiple digital marketing tasks. So, if you can find a tool to help make the workload a bit easier, and more efficient, then why not use tools? Below I’ve compiled a list of a few of the most time saving, beneficial tools that are out right now. They’re the type…

    AuthorityLabsin Paid Search- 20 readers -