• Tips for Lowering Your Cost Per Click on AdWords

    One of the key KPI’s that should be tracked in order to maximize the results of your paid search campaign, is your cost per click (CPC). Your cost per click is the actual dollar amount you spend per click on AdWords. AdWords provides you with an actual CPC for each keyword you are targeting, as well as an average CPC for your entire campaign.

    Rise to the Top- 1050 readers -
  • Google AdWords Keyword Planner Changes: Evolution of Search, or Google Being Greedy?

    For years, the Google AdWords Keyword Planner has been on of the most important tools in a digital marketer’s repertoire. Why? Understanding how people search for your business’ products or services is essential to successful search engine optimization (SEO) and paid search campaigns. Knowing which keywords are searched more often than others, and how competitive those keyword ...

    Silverback Strategies- 389 readers -
  • How Facebook is disrupting the search marketing industry (Video)

    This blog post is taken from a transcript of Silverback Strategies Vice President, Client Partnerships Andrew Nelson’s talk on Sept. 20, 2016 at Digital Summit DC at the Mead Center for American Theater in Washington, D.C. The transcript has been lightly edited for length and clarity. On Facebook’s Q2 2016 quarterly earnings call, Mark Zuckerberg said that Facebook is lookin ...

    Silverback Strategies- 74 readers -
  • What Should I Choose? SEO vs. PPC as a Career

    … Full disclosure: I’m writing this as a someone who is intensely passionate about SEO; I enjoy it immensely and could never imagine doing anything else. That said, I am going to give you my 99% unbiased take to help you decide which career path is right for you: SEO or PPC (or search engine marketing, SEM, as it’s also referred to). I’ve worked…

    Steve Toth/ Rise to the Topin Affiliate Paid Search SEO- 68 readers -
  • This Week In Internet Marketing 2017 01 31

    Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips to improve your AdWords campaigns, as well as lead generation strategies for blogs, and SEO tips for 2017. We’re also looking at a social media checklist for businesses, as well as website design tips to boost conversions.

    Rise to the Top- 67 readers -
  • This Week In Internet Marketing 2017 01 03

    … Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips to improve your niche marketing strategy, as well as how to improve your organic listing, and optimization strategies for your paid search campaign. We’re also looking at SEO tips for 2017…

    Rise to the Topin Paid Search SEO- 66 readers -
  • This Week In Internet Marketing 2016 12 27

    Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most inspiring and forward-thinking articles from across the web to help you devise your 2017 digital marketing strategy. We’re looking at tips to simplify local SEO, as well as advice from PPC experts for 2017, and a webinar to help you prepare your content, SEO and PPC strategy for the new year.

    Rise to the Top- 64 readers -
  • AdWords in 2017: Be The First Result on Google (A Mini Series)

    … For years, many business owners had only one Internet marketing goal on their minds. Having a website be the top organic listing on a search engine results page (SERP) during a relevant search query. Back then, if you owned that first organic result, your website was ‘the bomb.’ It was the most popular website on Google. If you only have…

    Rise to the Topin Paid Search Google- 59 readers -
  • How New AdWords Responsive Image Ads Help You Drive Conversions

    Google’s newly created platform, Responsive Ads for Display, allows users to develop engaging visual ads at a much reduced cost. These affordable and easy to create visual ads, whether presented as text, image or native ad, enable advertisers to be more artistically expressive, and allow the ads to reach a wider audience on a myriad sites and applications while providing the cu ...

    Rise to the Top- 59 readers -
  • This Week In Internet Marketing 2017

    Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the most interesting and helpful articles from across the web. We’re looking at tips to optimize your landing page to drive conversions, as well as top SEO ranking factors, and how to drive conversions on your website.

    Rise to the Top- 57 readers -
  • SEMRush Review - 68 Ways To Take Your Site To The Next Level

    Finding out what your competitors are doing is vital to your success. When they zig, you know when to zag. When they run an advert, you can learn from their mistakes. When they create a piece of content you can find the links and make an even better one. Understanding what they’re doing is: practical, applicable and easy to implement to see your income – and all of your results – skyrocket.

    Matthew Woodward/ Matthew Woodward- 55 readers -