• Why Every SEO Should Understand Machine Learning – Here’s Why #146

    Machine learning algorithms can seem as strange and scary as an alien attack, but they’re having a massive impact on how search engines like Google evaluate your site and its content. Are you doing what it takes to win at SEO in the machine learning age? In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains what machine lea ...

    Eric Enge/ Stone Temple Consulting- 33 readers -
  • 10 Things to Check When Setting up an Internet Presence for a Small Business

    … Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It’s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses…

    Portent, Incin Paid Search- 16 readers -
  • The Google AdWords training courses you need ASAP

    Much as Google has become synonymous with the Internet, AdWords has become synonymous with marketing. The search engine giant’s advertising platform is, without a doubt, one of the most integral parts of any online advertising campaign. In fact, for every $1 spent on digital advertising, 42 cents goes to an AdWords campaign.

    Amanda Disilvestro/ Search Engine Watch- 16 readers -
  • Effects Of Google Ranking On Any Site’s Life

    … Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any sites that might…

    ppc.orgin Paid Search Google- 16 readers -
  • Why Native Advertising Has Been Popular in 2017

    Native advertising can be seen as a relatively new form of online advertising, especially when it is compared to the likes of PPC that has been around since the early 2000s. Native advertising is a way of promotion through content, so it is much more ‘invisible’ as a form of advertising than traditional forms, such as banner and PPC advertising.

    Will Green/ ppc.org- 16 readers -
  • Stop Using Google’s First Page Estimates to Set Your Bids

    Within the Google Interface there’s a super helpful piece of information called the First Page Bid Estimate. This metric tells you, based on both quality score and competition for the exact match of your keyword (even for broad and phrase keywords), an approximation of where you should set your bid to ensure that you win as many auctions as possible to appear on the first page ...

    PPC Hero- 14 readers -
  • Know AAP from AMG and AMS: How Amazon’s major ad offerings work

    WPP, Publicis and Omnicom are looking to spend more than $800 million combined on Amazon advertising next year, while Amazon is improving its advertising products and hiring sales people to cater to agencies’ needs. But Amazon’s rapid advertising growth comes with much confusion surrounding the often talked-about Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform.

    Yuyu Chen/ Digiday- 12 readers -
  • Why Search Is Like The Housing Market

    … For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when…

    Arianne Donoghue/ State of Digitalin Paid Search SEO- 11 readers -