• The Four Statistical Concepts Every Online Marketer Should Know

    Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy Skill To some people, statistics may sound like a boring topic, but to others, it may very well be on ...

    KISSmetrics Marketing Blog- 19 readers -
  • Digital Ad Spend in Ireland Shoots Up 31%

    … digital ad growth throughout the world. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insiderin Paid Search- 17 readers -
  • Value of a #1 Google Ranking Down 37% in Two Years?

    SEO is hard, y’all. It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder and harder to make serious gains. WordStream's traffic growth since 2009 See how the slope of growth is less steep toward the end? I remember the days where there were lots ...

    Elisa Gabbert/ WordStream- 17 readers -
  • How to Impress, Not Overwhelm, Your CMO with Analytics

    April 24, 2017 When you’re in the weeds every day, there’s a major temptation to walk into your CMO’s office and spend 5 hours trying to explain all the different analytics you’ve been poring over to come to a solution. But we all know that never goes over well. Your CMO doesn’t want to hear the background fluff, nor does he or she have time.

    PPC Hero- 16 readers -
  • What your paid search KPI says about you

    There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights are at least slightly hyperbolic and assume you have a one-track mind for your KPI of choice.

    Andy Taylor/ Search Engine Land- 15 readers -
  • Choosing the Right Marketing Channel for Your Business: What You Need to Consider

    If you look at your marketing options, you are bound to agree that there is an overwhelming range of them. Photo by Joseph Barrientos These days, brands are exposed to more choices for their marketing strategies than ever before. They can choose from content marketing, SEO, email marketing, social media marketing, PPC campaigns, and influencer marketing.

    Growmap- 15 readers -
  • Coming Soon: Similar Audiences for Search Campaigns [Data]

    Google’s been the big dog of the search game for well over a decade and has AdWords advertisers have primarily focused on managing their search campaigns by balancing their keywords with different keyword match types and negative keywords. However, as more advertisers begin to look to other networks like Facebook (and its elaborate audience targeting options), Google has had t ...

    Mark Irvine/ WordStream- 14 readers -
  • 3 Tips to Make Money from Affiliate Marketing

    Although PPC can be considered one of, if not the, most used advertising platform online, affiliate marketing is still a great platform to make money from. Affiliate marketing works by directing traffic to buying products or services, for which the person who sent the traffic that ended up buying the product/service gains comission on every sale.

    Will Green/ ppc.org- 14 readers -
  • 2 Major Pitfalls Of PPC Management To Be Avoided

    The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding it easier to promote their services and products through the online medium, without investing much in the process. Digital marketing also provides a better attribution platform that seems to be clearer and more organized.

    ppc.org- 13 readers -
  • Episode 45: Personal Branding (and Speaking Gigs)

    … Today for our 45th episode, we are going to have another Jeffisode. That means there is no guest, just a man and his microphone, talking to you from his AirBNB in Lisbon, Portugal. If you don’t like these Jeffisodes, as a few listeners have started to affectionately call them (or at least I assume it’s affection; but then again, I’m the egomaniac…

    Depth of Knowledgein Paid Search- 13 readers -
  • Thoughts About PPC Conversion Tracking

    April 24, 2017 Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you should only have to setup conversion tracking once and you can forget about it. Or can you? It may be a good idea to go back on occasion and double check the tracking.

    PPC Hero- 12 readers -