• Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions

    I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them. Why? Your homepage is a hub. It’s a jump off point to the rest of your site’s content. A landing page is a destination. It’s where you want visitors to end up.

    KISSmetrics Marketing Blog- 25 readers -
  • 13 Essential Google Analytics Reports for Marketers

    All of your efforts to get Google Analytics installed on your website will be in vain if you don’t even look into the reports. I have seen many online marketers (especially beginners), struggling to drive traffic but ignoring this game-changing tool. There is one imperative tip every online marketer should remember, if you decide to install Google Analytics on your website the ...

    The Next Scoop- 21 readers -
  • How SEO can create budget efficiencies in paid search campaigns

    Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it.

    Search Engine Land- 18 readers -
  • 5 successful B2B AdWords best practices for any company

    AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1.

    Search Engine Land- 18 readers -
  • 5 Killer Ways To Repurpose Old Blog Content For More Traffic

    We see a lot of spin-offs and reboots on the TV and at the movies these days. So why not apply the same logic that what was popular once will probably be popular again to your blog? Spin-offs, sequels and adaptations have always been prevelant. Take The Andy Griffith Show, for example. This 1960’s gem churned out not one but two spin-off series: Gomer Pyle, U.S.M.C. and Mayberry R.F.D.

    Jeffbullas's Blog- 15 readers -
  • Farfetch CMO John Veichmanis: ‘Data is the new marketer’s currency’

    As Farfetch’s newly appointed chief marketing officer, John Veichmanis is at the helm of a small army of 130 creatives, data scientists, editors and artificial intelligence specialists on the marketing team at the company’s London headquarters. Veichmanis, formerly the company’s svp of digital marketing, took over the post at the beginning of June from former CMO Stephanie Horton.

    Digiday- 15 readers -
  • 073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes

    Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work I do?” So today … an episode just recorded an hour ago, I invited Marie Haynes (the very first guest ever on Ex ...

    Dan Shure/ evolving SEO- 14 readers -
  • PPC For Hotels: How To Counter OTAs (Online Travel Agents)

    If you’re a hotel that works with online travel agents (OTAs), you’ll be familiar with the battle of balancing your relationship with the OTAs and also driving enough sales directly. The battle has become increasingly aggressive in recent times, with leading brands such as Hilton launching campaigns which outright tell users to book direct for the best rates.

    Tara West/ State of Digital- 14 readers -